Hurwundeki Cafe; Wearing: Sweater coat – Geiger, Belt Vintage – Pants – Courtesy of H! By Henry Holland for Debenhams

This is one café I keep returning to despite that its location basically kisses my house when I fold a map of London in half. The magic of this place might be the sweet-musty smell of the tunnel or the amazing BLT+M(ozarella) sandwich, but what personally rocks my pumpkin carriage is the fact that all the furniture in the café is on sale, including the benches in the garden and shelves their cakes are displayed on. So everytime I visit,  something in the corner catches my eye – for example it was an amazeballs cast-iron clothesrail for £30 the other day. I promised myself to come back with a wad of cash and dig around more, yes definitely next time, and then I came back a few days later to find it gone… ARG! So now I’ve acquired this habit where whenever I visit I’d stare at the chair or sofa that someone’s having her coffee in, in fear that she’d pack that up as well into her bag when she’s done and I’ll keel over again and go NOooOoOoo…

Jacket & Shoes – H&M, Knit Dress – Market in Vilnius, Jeans – Cut Zara, Striped top - Topshop, Necklace – Courtesy of Mimco

Short film by Mimco, featuring Emma Balfour

Mimco approached me with a proposal to send over a piece from their new collection for me to interpret into a photoshoot, video or a bellydance, as long as it illustrated the theme of the collection – a story from the fluttering pages of a Victorian-age débutante’s diary, an Unpredictable Revolution. Within a fortnight, a jelly-acetate necklace cluttered with slick hardware arrived with a heavy red book. The cynical graphic designer in me couldn’t help but chuckle at the cliché of finding the book dug out and containing an antique key and wax-sealed letter, but the package sure delivered the mood. The brief suggested a few different storyboards that could be elaborated on, and I figured this revolution can start from me so I did my own mish mash of themes: Noir – Castaway – Ritual – Nature – Overload – Kaleido – Reflective…

Thank you Ellen for helping me out with the photos!

Photos taken at ASOS AW10 Press Day; 2,3,4 – ASOS White; 5 – ASOS Africa; 6 – ASOS Green Room;

I always let press day photos simmer in the pot for a good few days because I like my PR pasta rich in flavour – meaning I will necessarily keep those kind souls who invited me waiting for the coverage just so I might be in the back of their heads for at least a few days. It’s not really a PR strategy, rather a glorified justification for laziness, but it sure sounds like a convincing bulletpoint in PR for Dummies, doesn’t it?
So you’re assuming this ASOS pressday was about a week ago, and it was evil me who’s put lovely Susie on hold and gone for a shower and a new life. Well internet, this actually happened in April – that’s right, 4 months ago. The fact of the matter is, or as my highschool Bio teacher liked to say, the mact of the fatter is, I’ve been the one on hold for 4 months and 9 days, all in the name of protecting the regal awesomeness of ASOS. Awesomeness of ASOS, try saying that five time faster. I’ve been politely hushed at least twice to embargo this post until the right timing and I just couldn’t help but notice how much dearest ASOS have grown, from ‘As Seen On Screen’ to ‘As Seen On ASOS‘. But finally, here are some images of the new in or coming soons at ASOA, worth the wait, I think.