Samuel Hearn
styling & art direction
Park & Cube
production BENJAMIN DEAMER project coordination BRIAN LEAVY landscape photography WILLIAM DOUGLAS. in collaboration with BARBOUR INTERNATIONAL

Let’s ignore for a minute that my idea of a perfect getaway is a gamecation. FPS preferably, with fingers coated in tortilla chips straight out of mega-size packets. And guacamole, LOTS of spicy guacamole. Ignore also, the fact that I live in a cabin in the grand INTERNETS, and know the land like the palm of my hands. I tweet by day, herd trolls by night. I own a motorcycle named Netflix and we tour the lands like a renegade, Breaking very, very Bad.

Shield your eyes and mind to all that and imagine, a fantasy excursion. The outrageous idea of going outdoors and smelling the grass, feeling the wind comb through your hair, and hearing the suckling sound your shoes make in the mud. Hop on a gleaming Triumph Bellevue and roar down a dirt path that leads nowhere in particular…

dress BA&SH hat ZARA (similar) waxed jacket BARBOUR INTERNATIONAL






above: trousers PULL & BEAR watch DANIEL WELLINGTON scarf ZARA right: shirt ASOS skirt BARBOUR INTERNATIONAL cape GLAMOROUS necklace EFFRA
This is the kind of adventure I wanted to create for Barbour International: collections inspired by free spirit, curiosity for what’s out there, charged with attitude. There’s a bit of glamour in the grit too, when looked closely. I’m very excited to have collaborated with photographer Samuel Hearn on this story, with huge help on the production front from Benjamin Deamer and inspiration from my editorial partner Brian Leavy, the forever adventurist.


leather jacket BARBOUR INTERNATIONAL crop top ASOS scarf ASOS trousers WHISTLES below: leather jacket BARBOUR INTERNATIONAL dress THREAD & NEEDLE boots ZADIG & VOLTAIRE



Sleeping is just time travel to breakfast = yes/no?

Let’s say yes. Not because it’s the correct answer (it is), but for part two of Winter Tale with Cartier, I envisioned a sunny morning of Christmas Day, crisp winter breeze cutting through a crack in the window letting this cynic-turned-Christmas-Elf know that the breakfast she’s about to wake up to is extra special. Nevermind the gifts, for now, it’s the fact that today, the members that have gathered to celebrate with you have nothing else on their itineraries. No meetings, no computers, no phones. All replaced by whim, tradition, and a good dose of ambling in between.



Sweater – H&M. All jewellery - Cartier ‘Juste un Clou’


Even as a innate sceptic I’ve always loved Christmas mornings: waking up to the smell of my mother cooking Korean food, and my father cleaning out the car – some years there would be fluffy snow, some years not – and a huge, hearty breakfast, served on the big wooden table in the kitchen as to accommodate for quick exit so that we can load up and make it to church on time. Gifts were usually exchanged in the evening over fruit and dessert, and since for some unknown reason we had stopped putting up a tree since around year 2000 (them Y2K silver tinsels didn’t do anyone any good), gifts would appear out of nowhere. And every year we’d discover, that mother hiding gifts in the fridge, inside what looked like kimchi containers, is the work of a true artist.



While unfortunately I will not be joining my family this year, I will be rockin’ around the…  Aloe Vera tree with the hubby and bringing a bit of my own tradition from home. I may however, be forced to re-think the gifts-in-kimchee-container tactic unless I want to spend Christmas in A&E with the hubby choking on a Grooming kit because I GUARANTEE HE WILL TRY TO EAT IT IF IT’S IN THE FRIDGE.

I’m not signing off just yet, but I wish you all the magic and happiness over the holidays, and who knows, maybe a red box from the sky? Pray the cubs are playing rough this year.

And to all my fellow cynics out there: have a whiskey, open a gift or two. Relax.

In collaboation with Cartier. (Read Part 1 here) Art Direction – Park & Cube. Photography – KrisAtomic. Location – Blake’s Hotel


The dark knight blossoms

When it comes to flower print anything I can’t help but see sad little faces on the petals and leaves dreading the slow, yet inevitable death courtesy of the blackest thumb of all land and time: mine. This is probably the reason why the new Kris Knight update of the Gucci Flora got me hooked in the first place, because if you look closely, underneath the sugar-sweet pastel canvas of the Resort 2015 collection, there is a shadow, and a bed of botanicals that blossom in the dark. Curious little herbs with tough roots and long vines that cast roofs over eight-legged creatures… there’s almost a rock’n’roll attitude in it all. The irony is sweet.

It’s begging for exploration, which is exactly what I wanted to do in this collaboration with Gucci’s hero holiday gifts.

In collaboation with Gucci. Photography: Shini Park & Brian Leavy.
Art Direction & Graphic Design: Shini Park


“My colour palette is inspired by the fact that I grew up in a bakery. I began tinting icing long before tinting paint…”
- Kris Knight


Jumpsuit – Next

Dress – Alexander mcQueen. Heels – Celine. Both via Harvey Nichols

And by the way, florals? For Christmas? Amusing, if not actually ground-breaking.

Shop the gift guide


Top – J W Anderson via Harvey Nichols | similar at Gucci. Suede skirt – Vintage (similar). Boots – Zara.

Flora Knight: the story

I love this video by Gucci, in conversation with Kris Knight on the story behind the Flora Knight blossoms. There’s something wildly satisfactory about seeing cake-icing pastel colours being used for painting. It takes a stronger man to resist temptation to shovel in a finger-full of paint while filling in a yellow dandelion.

Watch here

White trousers


In collaboation with Gucci. Photography: Shini Park & Brian Leavy. Art Direction & Graphic Design: Shini Park


A cynic’s winter tale

When it comes to the holidays I have a painfully pragmatic, almost sarcastic approach to things – this my agent Abi, AKA Captain Christmas, can attest to. Hubby and I don’t decorate the flat, usually until D-3, when we cave and decide to use the overgrown Aloe Vera plant as an evergreen substitute, on which we string up stale Ferro Rochers dug out from the pantry. (Half of which disappear mysteriously during the night, I may start believing in Santa after all.) (Why they are stale is also a good question.)

This year however, December started with a series of accidental celebration: a spare hour between meetings that was burned shuffling around the Somerset House skating rink, a sprinkle of marshmallows in my morning coffee which has now triggered a daily ritual (in my defence, they were calling my name), and decking the flat with winter flowers because nothing else was available at the flower market. By the end of week 1 I was shopping for wreaths, and as we draw near the end of week 2 I am now contemplating changing my voicemail recording to the tune of Little Drummer Boy and request that anyone wishing to leave a message needs to follow up with the second verse. (Maybe that’ll stop people from using the darned voicemail, once and for all. It’s actually a good tactic.)

All jewellery – Cartier ‘Juste un Clou


I jest. But there undoubtedly is a new-fangled (or at least re-fangled) buzz in the air, a sort of anticipation but perhaps also the joy of keeping oneself busy while the temperature drops and the days get darker by day. I decided to collaborate with Cartier again, to celebrate my accidental celebration, and also continue the story of their 2014 holiday campaign. I’ve always wanted to shoot the Juste un Clou range, and a bit of sparkle never hurt no cynic, last time I checked. And now, should a few leopard cubs knock down a few Cartier boxes from the clouds, it wouldn’t be met with a contemptuous meh, but at least a slightly better-decorated Aloe Vera tree and twelve, not nine, empty marshmallow bags in the trashcan.

Cape, blouse – Zara. Jeans – DL1961. Bag – Marni. All jewellery – Cartier



Turtleneck – Zara (similar). Skirt – Mango (similar). Earmuffs – Karl Donohughe via Harvey Nichols. Jewellery – Cartier


As usual, the topic returns to things that fall from the sky. Although, surely no fist is to be shaken to the clouds should it rain Cartier? Lemme think about it. No. No fist.

Stay tuned for Part Two, the morning of. In the meantime, I want to hear what colour your panties holiday decorations consist of.

In collaboation with Cartier. Art Direction – Park & Cube. Photography – KrisAtomic.






triple life
Versatility, apparently, is a superpower

Every six months my parents ask me via Whatsapp, “so… what exactly is it that you do now?” And every six months, I struggle to explain what exactly it is that I do now. If they asked this morning, I would add ‘5-minute spaghetti chef’ to the list, alongside photographer, web designer and blogger, and my mother would show me the true spelling of ‘tsk tsk’. (It’s true, I am this close to a Michelin star tyre) There is no doubt that I do lead a bit of a double life, if not triple – just like any ambitious (read: charged with the crazies) individual today. Plus, it comes with the territory when working in the visual industry.

For this reason I don’t have a uniform, there is no one cape that I can wear to all three jobs, unless stained Pyjamas count (thank the heavens for Skype conference calls). Truth is, I rely heavily on versatile, multi-purpose pieces that can minimize the stress of having to face an important client in the morning and then go on a physically demanding photoshoot in the afternoon. On this collaboration with Fay, I thought I’d show you exactly how I live this double, triple life quite comfortably with just one coat called Virginia.*

Don’t forget to check the Double Life feature over at with the full scope of the campaign and rest of the Double Life babez.

In collaboration with Fay. Photography – Krisatomic;

Coat – Fay ‘Virginia’.



I start the morning with a meeting with a client over coffee and breakfast pastries to discuss her branding and a new website. I’ve done up the clasps of the Fay coat up to my neck and belted it at the waist for a more formal look, although by the third pain au chocolat I regret this decision. I do love that it gives an overall military (think cavalry…) vibe, but with a slight feminine twist with the stilettos and red lips.


I work from a home studio/office so it’s always a big deal when I’m out in town, so I always try to make the most of it by scheduling in at least one visit to an exhibition or gallery. Today I’m gatecrashing at the Dorothy Mead exhibit at Waterhouse & Dodd.
Back to the office where I swap my 5-inch-heel horse and into more comfortable gear. We’re shooting in the studio today so I’ve slipped on a skirt and a pair of yoga shorts underneath. (No one is seeing my uterus today…) The Fay coat is perfect to throw on for the coffee run, finished off with an oversized scarf.


Coat – Fay ‘Virginia’. Top – ASOS. Skirt – Carven (via Harvey Nichols). Bag – Saint Laurent. Boots – Stuart Weitzman. Scarf – ZARA


Is it just me, or late lunch always tastes better? Oh wait, that’s the hunger speaking. Despite the three pain au chocolats and a plate of eggs from this morning of course. Aubaine’s Poulet Paillard is my go-to hunger buster.



Coat – Fay ‘Virginia’. Top – ASOS. Bag – Hipsters for Sisters. Skirt – Alexandra Grecco. Sneakers – Isabel Marant.
Given how dark it gets these days, my happy hour is winding down somewhere bright and cheery, so I ask a friend out to meet at the Wallace Collection – one of my favourite places in London – before heading to dinner. It’s been a long day so I pull out something fun and comfortable to wear under the Fay coat, like this puffy tulle skirt and white sneakers. AND A FANNYPACK. I swear it sounded better in my mind…


* I don’t really change three times a day (unless I spill curry twice a day, which has happened in the past, mind.), this is simply to illustrate the multiple scenarios of styling a coat.
** Apologies if my third-grader handwriting offended anyone’s eyeballs this morning. I blame the rise of the machines…