ParknCube_WHB2-001

Created for
W=Hb2

ParknCube_WHB2-002

ParknCube_WHB2-003ParknCube_WHB2-004

ParknCube_WHB2-005

Lausanne, Switzerland

Geneva’s airport is built so that its visitors are in gentle unison: the departee and arrived, the yin and yang of journey. It’s a soothing notion, though an impossible concept in London, I think to myself as I swivel my overnight luggage past a queue of businessmen expertly fishing out wallets and keys from various nooks at security control. We’re headed to breakfast with Yilin, founder of W=Hb2 in Lausanne: a hop, skip and a manual transmission rental away. The woman at the Europcar desk asks whether we will be crossing the

Swiss border at any time during our rental period, and all three of us simultaneously shake our heads grunting out a long ‘noo’. Our destination is but two hours away, and the route allows us to skim Lac (lake) Lausanne to the right My eyes are on the road (one hand in a pack of Pret’s yoghurt glazed cranberries), but Simon is engrossed in updating the car of the unfolding scenery in an array of noises from the back seat. To be fair, this is quite unlike our usual route to work on the Overground.

ParknCube_WHB2-006

ParknCube_WHB2-007ParknCube_WHB2-008

ParknCube_WHB2-009

…gleaming rose-gold and frosted body, with two adjacent pumps in the shape of the ying & yang symbol.

Workout top – Nike. Cashmere joggers – Movers & Cashmere

“W is Tungsten, right…?” I rack my brains for a shoddy GCSE memorisation of the period table and Yilin giggles over her green tea. She’s a Chinese-born biochemist of Imperial London background, and I’m not helping myself by trying to figure out what W=Hb2 stands for. The Power Duo Face Serum stands between us in gleaming rose-gold and frosted body, with two adjacent pumps in the shape of yin & yang symbol. “Wellness = Health x Beauty squared”, she says (ahhhhh), which targets inner health (H) and external radiance (b) charged with good energy, or chi in Chinese. And the optimal balance: or La formulae secrete.

The science backs this up, as Phase I (left pump) is composed of the resilience of the Alpine Rose (PhytoCellTec), Tri-peptide and Probiotic Bacterium, which kick-start the regime with an anti-ageing layer – light and refreshing to the touch. Phase II (right pump) cloaks the skin with anti-pollution and brightening ingredients such as Niacinamide and raspberry cultured stem sells.

ParknCube_WHB2-010

ParknCube_WHB2-011

Two separate rose-goldpumps aform the yin and yang symbol

ParknCube_WHB2-019

ParknCube_WHB2-012ParknCube_WHB2-013ParknCube_WHB2-014

ParknCube_WHB2-015

The brand is decidedly Swiss in science, it‘s in the water, the nature, the Alps.

The brand is decidedly Swiss in science, “it’s in the water, the nature, the Alps”. Yilin, a warrior in her own right (could easily pass for royalty in the Qing dynasty), who notes that Chinese greens is her favourite food but heartily orders a Full English at breakfast, wants to change the landscape with this new player in the market. It’s almost philanthropic, a call for conscious beauty rituals of sorts, a yang to the existing yin.

The GPS re-routes us to a diversion that avoids the rush traffic back to Geneva and we find ourselves in the depth of the Swiss Alps, the air getting crisper by every hairpin bend. By dusk our balance was restored, our little stint with Yilin in Switzerland had offset the hubbub of stale routine in London. We cross the border into France twice as we navigate back into the city and decide not to tell the rental car company about it.

ParknCube_WHB2-016
ParknCube_WHB2-017
ParknCube_WHB2-018

photography & words SHINI PARK. photography assistance SIMON SCHMIDT created for W=HB2

ParknCube_Campari-Zoe-Saldana_001

Created for
CAMPARI
Who is
Red Hand?
#Campari #RedDiaries

ParknCube_Campari-Zoe-Saldana-002ParknCube_Campari-Zoe-Saldana-003ParknCube_Campari-Zoe-Saldana-004

D-1
Milan, Italy

ParknCube_Campari-Zoe-Saldana-005

CAMPARINO: Opened in 1915 by Davide Campari which quickly became the hub of Milanese life and of the fashions sported by its patrons.

The final act of the Campari tale takes me back to Milan, foggy at touchdown and golden by the time I check in at the Rosa Grand and clock familiar faces from the Campari Collective, last together in September of last year. Rich Woods, (of Duck & Waffle/Sushi Samba bar fame) whom I’d styled a grey tartan waistcoat in the ‘London’ scene for the Campari Diaries – The Legend of Red Hand short film, beams as he tells me how much he’s looking forward to the screening.

We’re treated to a tour of a few spots around town – three to be exact – and I’m counting the hours till lunch at Bar Basso – hoping for a cheeky Negroni Sbagliato that is rumoured to be the size of an average face. Elaborate film sets that imitate the landscape of a New York bar or a London rooftop have been packed away, Milan is served neat. At Laboratorio Paravicini we learn the essence of handcraft (the very element that defines a great Campari cocktail), and Il Profumo. And for your information: Negroni Sbagliato is indeed the size (and colour, if accounting for the Asian flush) of my face.

ParknCube_Campari-Zoe-Saldana-006ParknCube_Campari-Zoe-Saldana-007ParknCube_Campari-Zoe-Saldana-008

ParknCube_Campari-Zoe-Saldana-009

ParknCube_Campari-Zoe-Saldana-010ParknCube_Campari-Zoe-Saldana-011

LABORATORIO PARAVICINI: The Milanese workshop opened in the 90s to bring back to people’s homes and lives decorative items with the warmth and “Sunday slowness” that industrial porcelain could never evoke.

ParknCube_Campari-Zoe-Saldana-012ParknCube_Campari-Zoe-Saldana-013

BAR BASSO: One of the hottest a Milanese spots for local and international adoration since the invention of Negroni Sbagliato in 1972 by Mirko Stocchetto

ParknCube_Campari-Zoe-Saldana-014

IL PROFUMO: Experiencing a ‘fragrance journey’ that highlights the olfactory combinations that allude to the Campari flavour.

Campari is at home in Milan, a whopping 151 years since the opening of Caffe Campari (1867) and the illustrious Camparino (1915) at Galleria Vittorio Emanuele II by Davide Campari. The routine aperitif had become a legend at this very spot, decked in posters dating back to art nouveau, geometric furnishings, and red velvet seatings to top all off. Milan is a foolproof backdrop for The Legend of Red Hand, directed by Stefano Sollima, featuring Zoe Saldana (playing Mia Parc, an anagram of Campari) – scenes of which decorate my first encounter with Zoe not six months ago.

D-DAY
The World Premiere
Dress – Holzweiler

ParknCube_Campari-Zoe-Saldana-015ParknCube_Campari-Zoe-Saldana-016
ParknCube_Campari-Zoe-Saldana-017

With Director Stefano Sollima, Zoe Saldana and Adriano Giannini.

Campari Red Diaries - Red Carpet Premiere

ParknCube_Campari-Zoe-Saldana-021

ParknCube_Campari-Zoe-Saldana-019ParknCube_Campari-Zoe-Saldana-020

The launch premiere of the short film paints the town red, quite literally speaking, speckled with scarlet robes of the Campari red variety. The six Red Hand bartenders are revealed at the height of the night, followed by all talents of the ‘Legend of Red Hand’. It’s a corker of a party. Throughout the night an occasional red hand could be spotted as the star bartenders disperse for celebration into the crowd.

Enjoy Responsibly.

Leather ‘Ryder’ bag – JOSEPH

ParknCube_JOSEPH-bags-001

Created for
JOSEPH

ParknCube_JOSEPH-bags-002

ParknCube_JOSEPH-bags-003ParknCube_JOSEPH-bags-003
creative direction & product photography SHINI PARK photography SIMON SCHMIDT assist VALENTINA STANDHARTINGER

ParknCube_JOSEPH-bags-003bw

ParknCube_JOSEPH-bags-004

linen suit JOSEPH trainers EYTYS bag ‘Ryder’ bowling bag JOSEPH
Practicality is the name of the game, and JOSEPH knows it like a seasoned quarterback. The new bag & leather accessories collection borrows from the boys but also a nod to uniform, both things – I’ll be honest – that make me swipe right*. That isn’t to say, that the pieces are to be taken too seriously. On the contrary, the Ryder is a stellar upgrade to the everyday work bag with a twist of bowling, the Mortimer a versatile everyday clutch, and don’t even talk to me about the how clam-shaped Cosmetic Pouches with contrast stitching remind me of Linguine alle vongole with a glass of dry Chardonnay.

The trick is in refreshed essentials: the bucket bag gets a new ‘do.

*Technically, I do not have first-hand experience with dating apps, given the 12-year relationship, but the single millenials in the office say that’s what kids do these days.

ParknCube_JOSEPH-bags-003b

ParknCube_JOSEPH-bags-006ParknCube_JOSEPH-bags-007

dress JOSEPH,
sliders, leather ‘Mortimer’ bag JOSEPH

Joseph

The messenger
There’s a crispness to the Mortimer that smartens any frumpy getup (everyday in this dank London weather). The zips are nifty too, swipe left into a wristlet, or zip right to convert into a boxy shoulder-strap.

Break up an all-black look with an oversized shirt, finished off with graphic accessories.

ParknCube_JOSEPH-bags-009

ParknCube_JOSEPH-bags-010

Dress – JOSEPH. Shoes – Celine.

ParknCube_JOSEPH-bags-012

ParknCube_JOSEPH-bags-013ParknCube_JOSEPH-bags-011bwParknCube_JOSEPH-bags-013

‘Ryder’ Bowling Bag – JOSEPH

ParknCube_JOSEPH-bags-014

ParknCube_JOSEPH-bags-013

ParknCube_WilliamSon-MYA_001
ParknCube_WilliamSon-MYA_001b

Created for
William & Son
“million years ago”
Dress – Paul & Yakov. Diamond bracelet – William & Son MYA

ParknCube_WilliamSon-MYA_002

“I’M HERE… TO SEE… MYA!”, I announce mid-wheeze as I crash into the Bruton Street boutique, fifteen minutes late to my meeting. Clemence, Head of Jewellery at William & Son, is actually who I’m meant to seek – the two names I’d confused in frenzy – but I am nevertheless led towards a cabinet displaying some of the most brilliant emerald pieces I’d ever seen. A discreet plaque discloses the collection name: MYA.

And what do you know, Clemence also happens to be sitting right behind the cabinet.

MYA is short for Millions Years Ago, and is a unit of measurement in geological terms to measure the age of a rock”, she explains. The collection pays homage to the origin and extraordinary journey of rare stones, the yellow brick road journey, so to speak, of a rock formation into the richest of emeralds and diamonds.

ParknCube_WilliamSon-MYA_003ParknCube_WilliamSon-MYA_004

Diamond necklace & bracelet - William & Son MYA. Cashmere tube – Mandkhai. Jeans – Isabel Marant. Boots – Yuule Yie.

ParknCube_WilliamSon-MYA_005

You really don’t see emeralds done like this. It’s never not set in some classic or ironically vintage mount, or worn in the most traditional manner. “The green appears more blue-ish in ethically sourced Zambian emeralds, especially in London’s grey lighting” she adds, and brings out a vintage piece from another cabinet (Columbian-sourced) for me to compare — I can’t even tell, and I’m even wearing new set of contacts for the month. I notice that the organic diamond ‘crusting’ is also actually an intricate pattern of oval and teardrop shaped diamonds. The emeralds may have been a happy relics of coincidental geologic events, but once in the hands of William & Son, evidently nothing is accidental.

ParknCube_WilliamSon-MYA_011

Diamond necklace & bracelet - William & Son MYA.

ParknCube_WilliamSon-MYA_006

The more I get to know about MYA, is that it hasn’t taken Million Years to ripen, to be worn with a cardigan-skirt combo or a classic evening gown. It’s aching to be in an unconventional story: to meet new characters at a pyjama party in East London, glow under lampshades of an ornate sitting room, and be paired over a cashmere tube top and 90’s denim.

And you know what they say, what happens at a Mile End pyjama party, stays in the East…

ParknCube_WilliamSon-MYA_007

ParknCube_WilliamSon-MYA_008ParknCube_WilliamSon-MYA_009

ParknCube_WilliamSon-MYA_010

creative direction SHINI PARK assistant photographer & styling SIMON SCHMIDT lighting LANCE PENEZ runner ZANA WILLBERFORCE in collaboration with WILLIAM & SON

ParknCube_ErdemHM-000

photography SHINI PARK assistance KLARISSE GEPILANO model ANNA SOFIA MOLTKE (WILHEMINA) fashion ERDEM x H&M

ParknCube_ErdemHM-001

ParknCube_ErdemHM-004

Skirt, tights & shoes – Erdem x H&M\

ParknCube_ErdemHM-002

ParknCube_ErdemHM-003ParknCube_ErdemHM-005

Erdem x H&M; shot at the London West Hollywood