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Created for
Moët & Chandon

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The thing about being a crippling introvert, especially when your two out of three words in your unofficial (cringe) job title is ‘social’ and ‘influencer’ (heck even ‘media’ is a plural, SAVE ME), is that you don’t really have friends. By friends I don’t mean the people you hang out with because they look good on your Instagram feed (same logic applies to ordering photogenic food that you hate eating, like muesli – what am I, a bird?), it’s people who actually listen to your nerdery (?), like explaining the difference between Windows 8 and Windows 10 (and why there is no Windows 9* **).

This very blog is the realization that, for the past seven-going-on-eight years, I’ve been looking inwards and playing in front of the looking glass. And for the better half of said eight years, my £19 tripod was a pretty good pal until the day it chucked my (thankfully inexpensive) camera down on the asphalt outside the house, blurted ‘DONE WITH THIS SH*T’ and hobbled off, three legs and all. I knew I had to find some real friends then. Obviously it didn’t come easy – I met people, looked for buttons to press, and occasionally offered ham. I mostly made friends with parking meters and foxes.

*Because Seven EIGHT Nine. LMAO. GET IT. Seven ate Nine.
** This is why I have to buy friends onlinest.

Dress – Tata Naka. Jeans – Stylenanda. Pumps – Zara.

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Fast forward to 2016, I’m proud to say this gang of dorks are friends
Skirt – Tara Jarmon. Shirtdress – Stylenanda. (On Sarah) Dress – Tata Naka
Charlie wears: all Charlie May. Ring – Mara. Choker – Maria Black.

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Fast forward to 2016, I’m proud to say this gang of dorks are friends. I may have offered a day-trip to Brighton (chaperoned by this crazy Asian lady driver), carby road-snacks and bottomless-ish Moët & Chandon champagne as bait, but I suspect they would’ve done it for nothing. Let me introduce: You know Sarah: sunshine personified, looks a lot like a goddess, humour like a merry bunny. There’s Charlie - designer, girl crush and the real culprit behind the minimalist movement (Philo who?). Emarr, rising star to the world of the fast-spoken rhymes – SoOo talented IT HURTS (Don’t check his Soundcloud, it’s just full of AWESOME, you wouldn’t like it). Last but not least, albeit not pictured, Simon – whom you all know if you follow on Snapchat (sparkncube) – my feminist, zealous, flaming-ball-of-enthusiasm PA (who I may or may not pay to hang out with me). Cheers, and thank you for the #moetmoment. Who needs hydraulics if five of us can make a car bounce to Dr Dre.

creative direction SHINI PARK editorial assistance SIMON SCHMIDT in collaboration with MOËT & CHANDON #OPENTHENOW
Who needs hydraulics if five of us can make a car bounce to Dr Dre.

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This sofa is my biggest triumph yet. I mean, have you seen the colour?
Let’s be honest, most anything can be justified by a carefully curated Pinterest board – this swing, for instance, was a hard sell to my significant, overly-pragmatic other. (A conversation that went a little like: “But WHY do we need a swing in the middle of the flat?” “I dunno honey, WHY do we need an appendix?! You know what, NO SEX.” “OK FINE HANG YOUR SWING”) This sofa is my biggest triumph yet. I mean, have you seen the colour? And I know to some of you a 2.5-seater is basically an armchair but by London standards it’s half the flat. Yet, I managed it. I sold the idea of a baby pink sofa to a Viking metal-head who only owns black t-shirts with either thunderbolts or illustrated virgins sacrificed on it. And he loves it.

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From left to right: Potz Wonen interiors, Annika von Holdt, Skandiform designs

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As much as I like giving my boards all the credit, what really piqued my – and later his – interest was the fact that this sofa was built and assembled in London, not 10 minutes’ walk from where we used to live back when we were students. Deep in The Sofa and Chair Company’s extensive showroom floor, hides a little fantastical room, filled floor-to-ceiling with pastel-coloured foam panels, with a hole in the floor that reveals Narnia. Amongst the pushing, pulling, drilling and hammering, there are glimpses of a Mayfair headboard, or a velvet chaise longue. That’s how Rose was built, six weeks of adept hands stretching the cotton Kobe Samba-38 across a 2.5-seater frame, 38 buttons pulled deep into the blue foam (on the plush end) and finished off with a grey piping and matching dark grey legs. And the best part is, all it had to do was to travel just under 11 miles to get to its home.

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six weeks later…
I am elated to announce the birth of rose haribo park jr.

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Disclaimer: this was entirely a personal initiative as part of the #PCMove, but discount was kindly given by The Sofa & Chair Company.

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creative direction SHINI PARK photo assistance SIMON SCHMIDT created for CARTIER

Amulette de Cartier: pink gold, malachite, diamond

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I want young women to discuss the difference of beauty in Krispy Kreme vs Dunkin Donuts, stop hauling, and find some context in life.

Perhaps it’s time to acknowledge that with my impending immigration across to the next age-box I am also slowly packing my bags for an ever titillating journey of ‘age-induced casual offensiveness’ that get oh-so-entertaining when fully ripe. If I smoked I might as well be a Parisian. Thirty-something, speaks her mind without the Chihuahua-quiver of a young-un’ or the fear of judgement, and a slight potty mouth… what a GLORIOUS prospect. Granted, I don’t mean to imply that age is the only factor that affects one’s frankness (some people – like my mother – were born with balls) (OK strike that), but my journey of expression seems to mature with age. Alas, I am also a Korean and hence inherently age-ist, which means I use the word ‘mature’ like I would when describing cheese, and isn’t mature cheese really just an older, stinkier version we all put up with…

For the time being, I’m enjoying sticking the proverbial hand out the window to test the weather before the journey – everyone and everything is subject to an inappropriate joke. (“Sorry, are you poor?”) The typical week at the Cube Collective office is divided into Monday, Ageist Tuesday, Insult Wednesday, Sexist Thursday, and Bloggerist Fridays. My PA suffers on all days but Friday, which is when we order a pizza and howl over badly written blog entries on the intranets. Truth is, while I joke, I do believe said political frankness helps a great deal in refining one’s outlook in becoming a critical adult because it turns silent slander (where inappropriate really is, literally, inappropriate) into constructive criticism lined with some brand of humour that challenges people to grow.

#UnlockYourWish

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Lace top – Zara. Skirt – Milly. Necklace – Cartier.

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top ELLERY trousers RAZAN ALAZZOUNI necklace CARTIER

We inhabit the age of compulsive digital expression rife with passive positivity, so passive that the landscape is flattened for newcomers – no novice will know and appreciate the difference between Vuitton and Vetements because their heroes chant “I love my FROW seat and the show was beautiful”. How is EVERYTHING beautiful, pray tell? Mauritius might as well be Cambodia according to our non-review reviews. Maldives is seriously pissed off for being compared to yet another white beach.

Instead of contriving a Disneyfied story about some farfetched personal ambition to accompany this collaboration with Amulette de Cartier #UnlockyourWish, here’s my real wish, unabridged: I want young women to discuss the difference of beauty in Krispy Kreme vs Dunkin Donuts, stop hauling, and find some context. It’s a whole lot more interesting to see aspirational women who want to make a difference in the world, who also happens to love fashion. Being a blogger for the sake of being a blogger (or God forbid, money) will leave you in an emotional, if not professional, bind in less than five years – take my word.

And enough duckface snaps, HONESTLY. Happy Insult Wednesday, all.

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Jeans – Filippa K. Shoes – NAK

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Hammersmith
    and city
Forget bells and whistles, go for solid essentials and a tightly-curated wardrobe. Filippa K knows what’s up.

creative direction SHINI PARK photo & video PARK & CUBE in collaboration with FILIPPA K

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Rugged silk tee
Filippa K
Alex Organic cotton jeans
Filippa K
Georgia leather bag
Chloe

Jacket – Citizens of Humanity. Jeans – Filippa K. Bucket bag – Mansur Gavriel. Stilettos – NAK

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…again, trick to pulling off the effortless is to give as little f*cks as possible. i.e read 50 Shades of Grey in the tube and then randomly let out a moan. This routine goes famously with black cashmere and blue jeans.
#FilippaKEssentials

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You remember Filippa K, longish hair, yay tall… you know, the chic from that class after lunch break. YES, HER. We’re talking about her again because my two objectives in life are a) obsessively getting rid of icons on my phone’s task bar (one crucial reason why turning on notifications on Instagram will eventually lead to earth’s implosion, or at least another eruption of Krakatoa) and 2) waking up looking like Filippa. Every day I fail at either or both, as I pour out of bed looking more like a potato than anything. Prepare the lard, kids, momma needs to go out for meetings.

I don’t have kids. Or a life, really.

So, for this second story, I quite bluntly asked Filippa K what the brand’s ABSOLUTE essentials were – the ‘5-piece wardrobe’ if you will. Figured, if my DNA won’t cooperate, I might as well pour some dough on the problem. And for the past week or so of retaining these clothing samples, I’ve successfully managed to fulfil task no. 2 (at least at a half-ish measure) by simply… going to bed fully dressed in a sorbet coat and a pair of jeans, and then waking up and letting out a feeble ‘tadaa…’.

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Lighting powder
Hourglass
Makeup brush
Artis
Alex Retro jeans
Filippa K
Clara coat
Filippa K
Tyra purse
Filippa K
Constellation earrings
Aamaya by Priyanka
Cashmere pullover
Filippa K
Kate low sneaker
Filippa K
tadaa…

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Coat – Filippa K. Bag – Gucci. Trousers – Reiss.

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creative direction SHINI PARK photo assistance SIMON SCHMIDT in collaboration with MAJE

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dress MANGO mesh top ESCAPOLOGY skirt MAJE JOLINE pumps ZARA cropped coat REISS (SIMILAR) black top TOPSHOP
I’m begging of you please don’t take my flan
Joline, Joline, Joline…

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Well, what do you know. It’s the sun. And it’s about damn time it paid a visit to this half of the hemisphere. Hey, I know we don’t have valet, or salted almonds while you wait, but book yourself an Airbnb, would ya? Stick around a while, because I’d very much like to stop donating bits of my shoe-sole leather to various wet patches around London and coming home* – drenched – to nine-freaking-umbrellas in the hallway like there’s some Mary Poppins Anonymous meeting going down in the second bedroom. Does the spoonful of sugar come with whiskey, pray tell?

The fact of the matter is, a true Londoner will refuse to carry an umbrella (or trusts the weather man with bad teeth), yet we are all big babies when it comes to a turn of weather. Case in point: exhibit A. Stick a pacifier in my mouth, make sure to burp me regularly, and go ahead and open up that mummy blog. Exploit this Londoner, because at the first chance of sun I will wear out the breeziest skirt I own, and then wail when it soaks to the point the pattern on my panties is public information. Speaking of breezy skirts, this Maje beauty called Joline (and there goes that song, ‘Jolene’, stuck in my head for the next 12 hours) is my current choice, which coincidentally only 200 pieces are available worldwide so don’t even spend a minute hesitating if you saw your name written along the sequins. As expected, the weather did do the usual topsy-turvy on the day of this shoot but it didn’t stop me from dancing in one of the busiest intersections around Bank and getting yelled/howled at by finance boys. So, is this how one obtains an investor?

*Weather miscalculation is apparently another hobby I can take quite seriously. Note to self: add ‘Creative Director of Weather’ into Instagram profile.

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above: sweater CHARLIE MAY. mesh dress ESCAPOLOGY. skirt MAJE JOLINE //
left: top TOPSHOP . skirt MAJE JOLINE. coat MANGO

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Use your milky white Winter back as weapon. Blind the fools. cut-out top HOUSE OF SUNNY. skirt MAJE JOLINE. shoes STELLA MCCARTNEY. socks WOLFORD.