Inside the Studio with Harrods & Antonio Berardi



When it comes to fashion designer studios, the general mood is that of a fickle thing – usually determined by a studio manager at the end of one international call or another or the designer him/herself – bolstering studio-wide optimism with a silent, grave smile; and sometimes an intern, if a box of assorted beads happens on the ground. I don’t even have to explain what fashion week does this equation.

I arrived at the Harrod’s shoot for Inside the Studio with Antonio Berardi only days before their show in London, bracing myself as I was dropped into what should have been a red alert flurry of model fitting and castings, pinnings, deliveries and last minute everythings. But the mood was eerily calm. Perhaps it was that I arrived with the rackety elevator when the crew were still interviewing (cue a chorus of ‘SHhhh’) and the floor was on audio-lockdown, but I am certain there wasn’t a single panicked face or tip-toe racing to the steam iron in the background; not to mention a ‘SOS’ signal made of beads and scrap fabric.



Rails and rails of jewel-coloured pieces formed narrow corridors in the centre-stage, ethereal silks in deft tailoring and glittery beads, jostled alongside precision embroidery. The collection hung complete, with a spare change or two. This was in true Antonio Berardi style, the confidence of design and the well-oiled machine that is his decade-long collaboration with Sophia Neophitou-Apostolou, muse of Berardi and Creative Director of the brand. A small army of veteran tailors holding their ranks in the far side of the studio completing the picture.

“Feminine, but tough…”
- Antonio Berardi on the Berardi woman






It’s all about the woman on a pedestal, sensual but strong, with a wink of quirky urban lifestyle – you’ll see in the video. That afternoon I found new hope for kooky creatives with weakness to discipline – a structured, efficient, inspired workplace does exist! We can turn the engines over in our careers, afterall. And turns out, not all deadlines are met in the busride to school..

A big thanks to Harrod’s for allowing me to be a part of the Inside the Studio campaign. Make sure to click through to see my own edit of AW14 at Harrod’s and more peeks Inside the Studio of Antonio Berardi.
All photography & edit by Park & Cube








Welcome to Mayfair, Bally!


Jacket & Bag – Bally. Sweater – Uniqlo. Trousers – Zara. Shoes – Acne Jensen boots


Carpenter’s Workshop Gallery





Hedonism Wines


Annabel’s chocolate cake, at Mount Street Deli




Mount Street Deli





Jacket & Bag – Bally. Extrafine Merino knitwear – Uniqlo. Trousers – Zara (similar). Shoes – Acne Jensen boots

Oh Mayfair. Home to old-school London opulence and playground to hedge fund boys; and reportedly – the scene to Prince Philip’s stag night, way back when. Dusty terracotta-orange bricks punctuate the neighbourhood, Victorian filigree curling around the frames. And the occasional Lamborghini, parked like boys’ bicycles on the curbs. Soon to add to the flags of the not-so-commonwealth along New Bond Street is Swiss brand Bally who, those of who will remember, my sister from another mister (in my dreams) – tucked in a corner at number 45, designed by none other than David Chipperfield Architects (of Hotel Cafe Royal, Valentino NY flagship…) In the lead-up to the store launch I worked with Bally on leading a new video series named #BallyMayfairWelcome, essentially doing what new neighbours do and knock on doors of their Mayfair neighbours, pie in hand. Of course, in some cases we ate the pies… Annabel’s chocolate cake at Mount Street Deli will change your life (TEAM CHOCOLATE) – you heard it here first. The videos are being released in the Bally blog, but do keep an eye out on their Twitter and Instagram as from the sneak peeks I’ve been seeing so far it looks a right stunner. Think leather shoe boxes lining the walls, mid-century furniture and stone stairwells…

I’m coming to realize that I never managed to share this news here, but I’ve been consulting for and managing the Bally social media accounts since July. (The amount of times I very nearly tweeted chocolate cravings and in-bus rages from that account… heart palpitations.) Do come by and say hi soon!

Many thanks to Laetitia (another sister from another mister) for helping with the photos of me. In Collaboration with Bally.



Park-and-Cube_Dagmar-Coat_003 Park-and-Cube_Dagmar-Coat_004

Coat – Dagmar. Asymmetrical skirt – Dagmar (stocked at Harrod’s). Shoes – Gianvito Rossi (similar lower price). Bag – Louis Vuitton Vivienne. Cross-ring – Elizabeth & James (via Revolve). Rings – Monica Vinader. Leopard keyring – Charlotte Olympia. Pear & cage Bracelet – Razan Alazzouni. Round bracelet – Monica Vinader

I know the title hints on an impending rant about how I am yet again here to renew my vows to this blog and give yet another go on becoming a better blogger/designer/human being… but fear not, I have fully accepted the fact that I am a kebab-munching, inconsistent internet person with an aversion to showering. Everything else will need to happen around this smelly SpongeBob CubePants. The weather in London has just turned a corner into coldsville and I’m simply enjoying the fact that I can drape a big coat over any old thing and call it an outfit. A bit like shoving dirty laundry under the bed, I suppose, monsters and all. Funny thing with this grey Dagmar number (stocked at is that it comes with the black knitted gilet so – if I might let you in on a secret – I’m technically wearing nothing but a breeze under this coat. Talk about a new leaf, this one’s turned a whole tree into tart territory…

Also, before you ask why it is I’ve attached a toothbrush onto my glasses, the eye contraption you see in the photos are actually the notorious Google Glass, fitted onto a DVF frame (DVF | Made For Glass). Witness as my life & body molds around this gadget and finally I’ll be able to upload my first video on Youtube with a unique skillset of being able to move my eyeballs completely independent of eachother. Attraction.






Inside the Studio with Harrods & Antonio Berardi: a teaser







Behind the scenes images of Inside the Studio with Harrods & Antonio Berardi

Goodness, I’ve been having to put a cork on spilling details on so many exciting projects for the past few weeks, it’s starting to hurt inside. I don’t do secrets very well – usually it ends up being yelled out amidst a completely irrelevant sentence (i.e I’d like to have eggs for breakf- YOU’RE GETTING AN XBOX FOR CHRISTMAS) - so you gotta give it to me for having kept my mouth zipped this long.

While this is just a few droplets that make up a small teaser, I’m very excited to finally be able to share a sneakpeek of something I’ve been working on with Harrods in the past month. Soon to be released, Inside the Studio is a series of films that capture the essence of the design studios of Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley. Harrods granted me, and by extension only my readers, an exclusive invitation inside Antonio Berardi’s bustling atelier to discover the exquisite craftsmanship behind his new collection.

So stay tuned for the full feature: Berardi’s muse, his journey through a collection, and the magic of a masterfully-tailored, sensual pieces come to life. And do excuse me while I go duct-tape my mouth again…

In collaboration with Harrods



Suede leather jacket – All Saints. Jeans – Levi’s 501. Heels – Malone Souliers. Rings – Monica Vinader


Behind scenes & interview, click to watch


McArthurGlen Denim Icons campaign, shot by photographer Nick Haddow

Chuffed – That’s probably not the most sophisticated word I could’ve dished out and certainly not a word that describes the amazing opportunity that’s being photographed by Nick Haddow, but that’s the word I’ll stand by when it comes to this McArthurGlen global campaign that I can finally share with you today.

I would never label myself an icon or a model (model what – model citizen? I pick up after my neighbour’s puppy, if that’s what they mean) of any sort, I was invited to be one of McArthurGlen’s Denim Icons, which at first I hesitated to accept. But the hero of the campaign was to be Denim, and the iconic versatility of it – so I accepted. Figured I owed a lifetime worth of uniform anyway – skinny, ripped, bleached or cut-off at any given junction in life…. and if it meant a few hours with Nick, then heck, let’s call meself an Icon. McArthurGlen Outlets so happen to have ridiculous discounts on designer/high-street denim too so happy to front that intelligent shopping game at the same time.

In collaboration with McArthurGlen; thoughts and opinions are my own as usual.