creative direction SHINI PARK photography TEAM PARK & CUBE in ambassadorship for COACH


Runway images credit:


The American outdoors

Let’s pretend for a second that the wind howling outside our single-pane windows isn’t about to French braid the crap out of the bush by the gate and our recycling bins aren’t blown into a different post code entirely. Let’s pretend, in fact, that the office is bathed in golden sunlight and a westerly breeze tickles the tips of VAT receipts peeking out from the solemn black folders. Heavens, is that Chloë Grace Moretz in my samples closet?

I had missed the Coach 1941 SS16 show back in September by a mere ten minutes sitting – forlorn – in NYC traffic (aka the world’s oldest excuse), which meant moping around the show-space as the music thumped inside the glass terrarium, hoping to see a glimpse what I was meant to see in relative comfort of a name-plated seat. What I did get to see was how a chunk of the Highline transformed into an abandoned railway track strewn with dry, overgrown grasses and fig trees: a stage on which the brand would celebrate its 75th anniversary championing the great outdoors, clothed in the trademark American curiosity and confidence. I loved playing with some pieces, seen here – albeit for a glorious, imaginary sun-drenched minute before slinking back into a pile of yarn and resuming the anthem of ‘do you want to make a frickin snowman out of me’. The new collection hits stores 15th February.



All clothing & Accessories – Coach 1941


…the great outdoors, clothed in the trademark American curiosity and confidence.

Write a Comment


  1. Nice and comfy outfits!

    Don’t miss today my new suede trench coat that I have combined with….! ;)
    ❤ Kisses from

  2. Melissa

    I love your creative eye. That crossbody is a must have. So classic.

  3. La Bijoux Bella | by mia

    Absolutely creatively beautiful from every angles! Superb! :)

    La Bijoux Bella | by mia

  4. You look amazing!

  5. Love the creativity! Wonderful work.


  6. beautiful looks
    that sucks that you missed the show :(

  7. Incredible photos!! Absolutely in love!

  8. I love the way you got the feeling from the fashion show into your own photos. Wonderful styling and composition!


  9. waw. again fantastic pics, and amazing feature! <3

  10. The top and the shoes are amazing!

  11. great photos!


  12. great photos, so inspiring!


  13. Great post! :)


  14. Stunning looks!

  15. the shoes of the second outfit <3

  16. the shoes of the second outfit <3

  17. amazing photos!

  18. These pictures are as beautiful as ever x

  19. This is so so cool!


  20. These shots are lovely!

    Agnes x

  21. Love that black dress by Coach!

  22. Everything about that orange outfit is fabulous. The shoes, the shirt, just everything. You have truely made me a Coach convert Shini!! xxx

  23. Love the look Shini! And as always, great art direction!

  24. I love the femininity of the floral print and the masculinity of those leather pieces.

    Come & see my blog:

  25. amazing post welcome to my fashion blog

  26. Amazing look, love your black floral set

    xoxo, Best Bags 2016

  27. Pamela Birtles

    This is lovely! Great tips

    Geek Chic Scarf

  28. Hi Shini,
    Just found out about your love. Loving your aesthetic. We make customized rhinestone apparel, please check it out if you can.

  29. Looks beautiful… Great article

  30. Great article

  31. Everything is amazing. The colors are stunning!