Park-and-Cube_LV-Series-3_001
Retracing the past,
shaping the future

A closer look into the
Louis Vuitton Series 3 exhibition in london

Forget that this exhibition has anything to do with a high-profile luxury brand, or in fact, anything to do with the nitty-gritty details of exchanging hard-earned anything for something pretty. The Louis Vuitton Series 3 exhibition is a communication tool, a portal, or uplink/downlink to the depths of a dreaming designer, a reminiscing historian, and into the hearts of those that create with their hands. Think Minority Report, TRON…or even Being John Malkovich, and imagine the odd yet enticing notion of seeing the inner workings of someone’s head, the strong electrical current of emotion, and a digital realm that seems so fickle yet real at the same time. Most importantly, Series 3 is not about the destination, but the journey. And this is where we make the connection with Louis Vuitton as a brand, with a ‘malle’ (trunk) at the core of it all.

The day my team and I arrived to shoot the exhibition, 180 Strand was still a construction site – the air was thick with dust, cables strewn across the concrete floors that still bore the footprints of the workers. In the four hours that took to shoot this story, the exhibition came to life around us: the screens fizzed with activity, lasers re-calibrated and spotlights trained on the artisans. I must say it was hugely humbling to have experienced that part of its journey, the intimate, fragmented moments before it becomes one entity, so I’d like to thank the LV team for the invitation to shoot this story. Finally, here it is, my little tour of #LVSeries3, with hopes that you will be able to taste a bit of the experience before deciding to pay a visit, which I strongly recommend – admission is free, just book online for a slot. The exhibition will run until October 18.

Park-and-Cube_LV-Series-3_003
The Entrance
Abstract

This optical illusion greets me at the foyer, first of many – the classic LV signet evolves into the modern twist lock in an animation that peeks through only through the layered blades of polarized glass…

Park-and-Cube_LV-Series-3_005

Park-and-Cube_LV-Series-3_007
Cerebrial Journey
Atrium

A vast atrium where a geodesic dome is suspended mid-air swallows me into Nicholas Ghesquere’s brain. It’s a journey towards creative enlightenment: I lose myself in the moments of tranquility, meditation and sweeping illumination.

Park-and-Cube_LV-Series-3_008

Park-and-Cube_LV-Series-3_009Park-and-Cube_LV-Series-3_010

Birth of concept
Magic Malle

A dizzying experience inside what seems to be a LV designer’s mind: muses, memories and new shapes form around, with the heritage trunk at the core of it all. Beware, the ground may feel unstable after a while.

Park-and-Cube_LV-Series-3_011
travel with
Artisan Desks

A tale of an artisan – be the hands behind a Petit Malle and see space and time whizz past you.

The buzz
Infinite Show

This room takes me straight back to Paris, to the AW15 show in March. I re-live the excitement of a new collection and buzz of the spectacle.

Park-and-Cube_LV-Series-3_013

Park-and-Cube_LV-Series-3_015Park-and-Cube_LV-Series-3_014Park-and-Cube_LV-Series-3_017
Power of Digital
Laser room

The lights are off, all but a single blade of laser that animates pattern-cutting of some of the familiar designs from AW15. The room alone explains the importance of the brand’s intimate relationship between man and machine.

Park-and-Cube_LV-Series-3_018

Park-and-Cube_LV-Series-3_019Park-and-Cube_LV-Series-3_023

Park-and-Cube_LV-Series-3_020
The hands
Savoir Faire Lab

One of my favourite rooms – watch live, the craftsman from Paris, bringing a thousand meticulous movements to create one special piece.

Park-and-Cube_LV-Series-3_024Park-and-Cube_LV-Series-3_024b

Invisible Avatar
Accessories Gallery

Experience an overwhelming blow to your ocular and vestibular senses as you step into what seems like a new dimension, and let your eyes settle on familiar colours and shapes of accessories from both the archives and the AW15 collection.

a dream
Walk-in Wardrobe

Press your nose against the jewel casing and count the stitchings – this glass structure (that looks like a figment of imagination) is in reference to elements from the Palm Springs Resort ’16 set-design.

Park-and-Cube_LV-Series-3_025

Stickers at the
The Lounge

A rest-stop, but also where I ease back to real life, after an experience that almost feels like an intrinsic dream. At the far wall I re-connect with my 9-year old self and picking out all the stickers I can fit in my pocket. Stickers of bags, shoes and the alphabet.

Park-and-Cube_LV-Series-3_026b
Park-and-Cube_LV-Series-3_028Park-and-Cube_LV-Series-3_029
Park-and-Cube_LV-Series-3_027
New Faces…
Poster Room

Like a teenager’s poster-clad room, new faces of the campaign blanket the walls in the last chamber. Pick up a poster for yourself. Move aside Leo Di’Caprio, we’ve got ourselves a new obsession…

Park-and-Cube_LV-Series-3_030

art direction, photography, cinemagraphs PARK & CUBE in collaboration with LOUIS VUITTON

Write a Comment

22 Comments

  1. […] post Louis Vuitton Series 3 appeared first on PARK & […]

  2. This is unbohlievable. How you managed to control yourself long enough to take these photographs I have no idea! Amazing post.

  3. Uyyy this post is all sorts of perfection. your photos and design are all on point.

  4. Another wonderful post!!
    Marveling-Mind☀ | Instagram | Bloglovin’ ✌️

  5. I love the way you design!

    http://www.myhappynook.com

  6. Love the layout of this post so much! The Cerebrial Journey
    Atrium looks amazing.

    Jeffrey Chung
    jeffreyjournal.com

  7. Gorgeous. I love the photo and what you have done with the layout and the animations to go with it. Just beautiful work.

    http://WWW.ITSALLBEE.COM

  8. This gif. images are stunning. You are such a pro with this photo editing stuff.

    http://thestylecter.blogspot.com/

  9. Wow…your skills never fail to amaze me. *.*
    “Press your nose against the jewel casing and count the stitchings” – I laughed so hard at this sentence. ^^

  10. I’m doing a guided tour on Friday and CANNOT wait! I love how design houses are now becoming more transparent about sharing their creative process. Such a luxe experience… and just to toot the same horn as everyone else so far… this post/layout is amazing!! Thank you for sharing! x

  11. Congratulations Shini: the story, the photos, the cinemagraphs, everything was perfect! I’m sure shooting the LV exhibition must have been a trully unique experience, but the way you design and ‘mount’ the images and the post, that’s an exhibition itself too

  12. Sigh…. How can I be as awesome as you?!?!

    http://www.peppermintswing.tumblr.com

  13. Sigh…. How can I be as awesome as you?!?!

    http://www.peppermintswing.tumblr.com

  14. Your design and cinemagraphs are absolutely amazing! Love it everytime! x

  15. Looks mightily impressive, but, amidst all the hi-tech, what I would love to see the most is the craftsman building his piece :-)
    Thanks for sharing these beautiful pics!
    XO,
    Izzy
    http://www.nearnoise.com

  16. Wow! Amazing photos!
    http://my–socalledlife.blogspot.com.es/

  17. The design of this post is absolutely stunning. Your posts are always magazine quality, but the animations bring it to life in a fresh, new way. Great work!

  18. Loved the exhibition xx

  19. Am I correct in saying that I found another CommunityChannel fan? #soulmate

  20. Another brilliant post~ I just adore those gifs or the red LV bag in the beginning…that is one Victorious design (get it? it changes from LV to V)…hahah…anywho~ brilliant~

  21. Hi Shini! I always admire your layouts and this one is tooooooo cool. I loved that teeny weeny little GIF – a nice “blink and you’ll miss it moment”. (Well, either that or I’m hallucinating because I’m hungry.)

    As for the Louis V., perhaps I can afford those stickers? :P

  22. AMAZING post!

    Check out URBAN CLUB Style at http://www.urbanclub.com
    You will love it!