V  V Rouleaux Marylebone branch on 102 Marylebone Lane W1U 2QD (map)

I dare you to walk into V V Rouleaux and walk out empty handed. No, wait come back, I’m not daring you to go in and leave your belongings in there. Although, leaving a bit of the contents of your wallet is a given. Can’t you see? this store is irresistible! Every spool is inspiration for the demise of a piece in the wardrobe. I always try visiting the store with a plan of action, so that at least I can avoid coming up with mediocre DIY projects to accomodate the ribbon purchase. It’s a bit like making a cool-looking gimmicky school project and then coming up with philosophical reasons to back it up. Some people think the name & meaning of this blog has such relationship… I disgress. The prices do indeed reflect the quality of the ribbons, which is fair – one can expect to find the rarest of ribbons possible. Bacon spool, anyone?

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28 Comments

  1. wow this pictures make me want to make a mask!!

    http://www.ohmydior.org/

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  2. A whole post about trimmings?! You have won my heart Shini.

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  3. I just died by gasping so deep.

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  4. gasp. gasp. gape. blah. gah. buh?

    This shop looks MAGICAL. No joke, I’d probably accept your dare and win, because the masks, the feathers, the ickle little bows, the flowers… I love it all. It’s so knick-knacky in a non-kitschy way, I love this place. I want to go to there. I should get a bacon spool for a friend of mine who puts bacon in a high degree. :)

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  5. The world in your lens is so inspiring!

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  6. awsome photos! I love photo with those pretty masks in it=)

    xoxo
    http://stylison.blogspot.com/

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  7. it’d be soo cool to have a shop like that here….i’ve been searching a place where i can enter and find everything at one go……

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  8. You take great pictures…always! Makes me want to be there on that shop even tough I’m on the other side of the world.

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  9. Swoooooooon!

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  10. woww such a nice store, love those bows!

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  11. lovely photos! looks like so much fun! these kinds of places are the death of me!

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  12. It’s like a confectionary shop that stock every sweets from A to Z.

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  13. Hi, gorgeous place and awesome pics.
    Inspiring, heartwarmingly poetic post.
    Thanx for sharing, have fun!

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  14. I love these pics!

    http://maddenim.blogspot.com/

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  15. jez

    What settings do you use for your cam? Your shots look so good..

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  16. I love VVRouleaux! It’s one of my favourite places to go, I spend an absolute fortune every time. Great photos! x

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  17. OMG!!! i’m bug-eyed! what absolutely beautiful ribbons!!! is making a ribbon dress good enough as a reason??! :)

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  18. Nina

    Beauuuuuuuuuuutiful pictures. x

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  19. Wowowow! It’s acrime that I’ve not ventured into this Aladdins cave! I know what you mean about having a purpose, but i always buy ribbon because its pretty and just tell myself ill use it up later… I must make an effort to go visit :) xxx

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  20. You’re photos are so amazingly beautiful!

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  21. I used to spend so much money at VV, it was almost sinful! I don’t even remember what I did with all the trimmings… Or if I even used them at all! lol. :D

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  22. Ooooohh, I visited there last time I was in London. SUCH a fantastic shop. Spent about a million on trimmings with no purpose in mind….whoops.

    Beautiful photos, visiting your site is such a treat.

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  23. I LOVE this store – it’s like my mum’s old habadashery box exploded into an entire store. And no, I can’t leave empty handed either.

    P.S. I love that new Chanel bag – you lucky thing!!!

    Miss B xx

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  24. Love this store too, I walk past it at least once a week as I work round the corner.

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  25. the perfect shop for me – i hope i can hit there someday…..

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  26. That place looks just amazing!

    juliet xxx

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  27. Your blog is so inspiring, the pictures are so pretty, love love love!!

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  28. GOD this is Heaven !!!!

    :X::X:X::X

    Reply