Start London (Part of FarFetch boutique network), 42-44 Rivington Street, City of London EC2A 3BN
Right, I will now embark on a mini quest with the objective of sussing out cool shops/boutiques in London; if I can’t get my rear lumps to a gym this Olympics of a year then I might as well power-jog (or bus it, whatever) to places where I can actively practice the art of wallet-ry restraint and tone my forearm with the beast that bears the name of Canon.
Where else than START London to commence on such majestic quest? On my pre-Christmas visit I buckled for this little Charles Anastase polkadot number and decided it wouldn’t hurt to try it on, for what good is restraint when there is no direct challenge, non? I stepped out onto the dressing room landing to scrutinize myself in the mirror – the too-tight sleeves embossing polkadot craters on my arms (think it was two sizes smaller, come to think of it) – clearly not a pretty sight as the shop advisers all scurried away to attend to a very un-straight shoes-display. As I was twirling, drunk with denial, the mirror suddenly wedged open and Mr Philip Start clambered out from what apparently was a stock room, and for a second I saw myself as a dapper man in an especially well-tailored suit (hello, Mr Start) and peed a little. Guess that was my own special inaugural starter pistol for the quest, so to speak.