Pullover & trackpant – Charlie May. Watch – Shinola ‘Runwell’.



art direction SHINI PARK photography & styling TEAM PARK & CUBE in collaboration with Shinola

I feel like this is one topic that has been discussed numerous times before in passing, but I still wonder whether I am perhaps… a dude? Evidence suggests that I, in fact, may be a 13-year old boy, what with the lack of chesticulars and fondness to playing with matches. But on some days I find myself slouched in the pink couch guzzling down some beer or strawberry cider or another, plotting the car I should decorate my mid-life crisis with and ask myself what AM I? A pastel-purple Jaguar (they’re going to have to mix a heck load of white, red and blue at the garage) is the answer so far, although the thought of a velvet-wrapped Porsche is also pretty enticing – solely for the reason of baffling/pissing off society. Sure, this probably is an age-old depiction of ‘man’, and my feminist assistant Simon, will weep silently in a corner in the office once he reads this (#genderequality, you guys) but hey – you tell me if these evidences say ‘lady’ anywhere.

I’m getting to a point, I promise.

Now, I had not known of Shinola (pronounced ‘shy-no-la’, originating from ‘shoe-shine’) until a few months back, during a routine stalking of fine gentlemen on the intranets (you know, Monday morning thing) I came across the brand’s website. A cursory session of digging of the wonder-emporium of leather goods later, decided it was ALL made for me: The leather footballs, stationery, watches with graphically sound (and when I say sound I mean HANDSOME) faces, and MY GOODNESS the bicycles, expertly assembled and shipped from Detroit, which is where the brand originates from. They boast a strong American heritage, in value and history, and all designs are inspired by the city’s industrial past.

iPad cover, notebook, watch – Shinola.


Bicycle – Shinola ‘Bixby’


They boast a strong AMERICAN HERITAGE, in value and history, and all designs are inspired by the city’s industrial past.
LEFT: Top – Muji. Trousers – ASOS. RIGHT: Turtleneck – Lands’End. Trousers – ASOS. Watch – Shinola ‘Runwell’.


I wanted to be that silently brilliant man that took pride in his profession, who treated his possessions with firm-yet-unobsessive care, and owned a fine watch because his time was currency itself. I wanted to set the boob jokes/box of matches aside, change out of that beer-stained shirt and write stories in beautifully bound stationery; roll my sleeves up and take the bicycle to a neighbourhood uncharted before – Detroit, perhaps.

So, this is what a brand with solid value system does to a consumer: it makes a man out of a boy. Add a dose of expert craftsmanship and healthy influence to a socio-economically struggling city… how many times do I have to say, great stories are infectious?

Here is a digitorial, in efforts to emulate the Shinola ‘man’, a rite of sorts, I suppose.


I wanted to be that silently brilliant man that took pride in his profession, who treated his possessions with firm-yet-unobsessive care, and owned a fine watch because his TIME was currency itself…


Bomber – Coach. Top – Dagmar. Backpack – Shinola. Skirt – Charlie May.
Watches – Shinola ‘Runwell’


Jacket – Filippa K. Utility trousers – ASOS. Shoes – Acne ‘Jensen’. Bicycle – Shinola ‘Bixby’






Brussels by foot, nose and waffles
Discovering Elixir, the new Flower by Kenzo

There must be some kind of a grand plan to have me familiarize with the city of Brussels through briefest of stints, using – quite exclusively – my olfactory senses. It’s like one of those memory games where a card flashes a part of a photo and with every card you have to do your best to figure out the larger picture – in my case, the Brussels I know consists of: the pungent aroma of a sack of cocoa beans (with a chocolate factory attached to the end of it), the whiff of cinnamon sugar on my very genuine Belgian waffles*, and a fruity, sweet note of Elixir – the new Flower by Kenzo perfume – a note that graduates into a scent bathed in rose, and ends with a tinge of bourbon vanilla.

A couple of us girls arrived via Eurostar on a snug Autumn morning, and weaved our way through the city towards the launch of the fragrance at MAD (Mode and Design) Brussels, curated by artist Jean-François d’Or. The exhibition is a play on words and a performance of scent. A little trivia would reveal, that ‘Coquelicot’, or French for the word poppy, was oft written coquelicoq – where Coq means rooster. As a tribute, the most notable installation – Le chant du coquelicot (the song of the poppy) – fanned golden leaves into the air, every time the sun rose in the world. The campaign is a nod to the power of flower and celebration of peace and justice. By the dawn in Panama City, we shuffled out to catch the train home, pockets full of silk poppies doused in Elixir, leaving golden leaves dancing in our wake.

In collaboration with Kenzo

*contrary to doughy wannabe’s on Oxford Street (aka Does sir know the Heimlich Maneuver), the original proves to be quite fluffy in texture, and therefore makes sense to inhale with a layer of melted chocolate, and ask for seconds at the next block.

Coat – Versus. Leather trousers – ASOS. Bag – Celine. Top – Zara. Boots – Acne













Dress – Hush




Shirt dress – Hush ‘ Iris’. Boots – Stuart Weitzman. Bag – Mansur Gavriel. Scarf – Acne ‘Canada‘. Felt fedora – Hoss Intropia (similar at ASOS).

Welcome to the season of 23-hour daylight savings. I swear, whoever is saving all these daylights must be able to afford to buy a country right now, if not already surrounded by hot girls in bikinis, throwing 15 million°C light bulbs around like it was hundred dollar billz. JEEZ. The sun stayed out for exactly an hour the day this was shot, by the time I’d done up the buttons of my Hush shirt dress it had slunk back into whatever solar cave it had come from. Yet another reason to fling a fist to the sky.

I told you weather is always a good topic. This is why you and I are friends.

Photos with Mr. Tripod


Welcome to Mayfair, Bally!


Jacket & Bag – Bally. Sweater – Uniqlo. Trousers – Zara. Shoes – Acne Jensen boots


Carpenter’s Workshop Gallery





Hedonism Wines


Annabel’s chocolate cake, at Mount Street Deli




Mount Street Deli





Jacket & Bag – Bally. Extrafine Merino knitwear – Uniqlo. Trousers – Zara (similar). Shoes – Acne Jensen boots

Oh Mayfair. Home to old-school London opulence and playground to hedge fund boys; and reportedly – the scene to Prince Philip’s stag night, way back when. Dusty terracotta-orange bricks punctuate the neighbourhood, Victorian filigree curling around the frames. And the occasional Lamborghini, parked like boys’ bicycles on the curbs. Soon to add to the flags of the not-so-commonwealth along New Bond Street is Swiss brand Bally who, those of who will remember, my sister from another mister (in my dreams) – tucked in a corner at number 45, designed by none other than David Chipperfield Architects (of Hotel Cafe Royal, Valentino NY flagship…) In the lead-up to the store launch I worked with Bally on leading a new video series named #BallyMayfairWelcome, essentially doing what new neighbours do and knock on doors of their Mayfair neighbours, pie in hand. Of course, in some cases we ate the pies… Annabel’s chocolate cake at Mount Street Deli will change your life (TEAM CHOCOLATE) – you heard it here first. The videos are being released in the Bally blog, but do keep an eye out on their Twitter and Instagram as from the sneak peeks I’ve been seeing so far it looks a right stunner. Think leather shoe boxes lining the walls, mid-century furniture and stone stairwells…

I’m coming to realize that I never managed to share this news here, but I’ve been consulting for and managing the Bally social media accounts since July. (The amount of times I very nearly tweeted chocolate cravings and in-bus rages from that account… heart palpitations.) Do come by and say hi soon!

Many thanks to Laetitia (another sister from another mister) for helping with the photos of me. In Collaboration with Bally.

Bag – Bally

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IFA Berlin with Samsung



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Announcing the newest member of the Club des Chefs



Michel Troisgras


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Davide Olandi


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Doina of The Golden Diamonds

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Davide Olandi, Michel Troisgras, Elena Arzak and Christopher Kostow



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And a fridge about the size of my first London flat.


Wearing: Bag – Bally. Top – Uniqlo. Jeans – James Jeans. Boots – Acne Jensen.

I will be the first to admit that I am exactly who they call a bad worker, someone who blames her tools for flaws in skill. I burn tea because the “kettle is old”, or, my scrambled eggs are on fire, because the stove just doesn’t… understand me. Also, I suck at blogging because my laptop is SO DAMN SLIPPERY. Yes, they call me the creative one. Lest we forget, the more you complain, the more you squirm to find a tool that will do your job better (or entirely for you). This particular ‘bad worker’ goes to IFA Berlin (trade show for consumer electronics and home appliances) and comes across a particular Samsung oven that won’t burn cookies to ash – an oven that gets you – and discovers features that will allow her to bake a perfect batch of peanut butter cookies, but also a sloppy lasagna on another shelf – all at the same time – and screams WHAT? NO WAY, SHUT THE FRIDGE DOOR. Now imagine, what a good worker brings to this equation – innovators and diligent thinkers. Like Michelin starred chefs, seven of whom Samsung have appointed into a superhero club (Club des Chefs) and borrowed the passion and expertise to produce a revolutionary new line of kitchen appliances (namely, the Chef Collection). Samsung took a couple of us out to Berlin to experience this first hand, which included a cooking demonstration in the Samsung Premium Lounge by four of the chefs themselves. The good workers bustled about, marrying cod with chorizo, negotiating temperature with the oven (the one that gets you). In the meantime, the bad worker blamed my fork for slow eating and resorted to shovelling in as much Michellin-blessed food with my hands. It was kitchen magic, a keen partnership of master and machine – finished with a fairy-dust sprinkle of crispy shiitake mushroom shreds.

A big thank-you to Samsung for a deliciously refreshing experience!