Blouse & Bag – Chloe. Skirt – Karen Millen. Bracelet – Miansai. Watch – Larsson & Jennings

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A video diary: the first day of London Fashion Week

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Rewind, play.
A Shopstyle x Harrods video, produced by The Apartment

As you can see, I make a brilliant habit of dropping my cool like a hot potato whenever a camera is shoved in my face. I mean, slow-dancing with food and suggesting a celebrity threesome is, really, any old day in the life of this insane chipmunk, but no one’s ever successfully recorded it so… yes, let’s report this cool lost. (Although, I suppose one can argue that I never had any cool to begin with.)

Weeks before the ‘fashion’ baton was handed over to London, I sat down with team Apartment, Shopstyle, and Harrods, in the plans of animating a typical London Fashion Week day for me. Many a scenario we had mapped out: breakfasts, fittings, shows, re-sees, melt-downs on account of London traffic and even a spot of work (!). But me being me, famously sporting a rather potent gravitational field of tomfoolery, on the actual day of the shoot we ended up rewriting the agenda (on the back of a Pret bag, with old eyeliner found at the bottom of my bag), and indulged all kinds of tangents… like running into the nearest McDonalds to use the loo and coming out with a box of McNuggets. In Balmain. (Shhh don’t tell Harrods) In the end though, I do think it turned out to be a more natural rendition of what a LFW day looks like every season after season: the mad conflict of schedules vs. spontaneity, with snacks and gossip at the Apartment in between it all.

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Jacket – Balmain.

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Jacket – Chloe . Bag – Marni. Stole – ASOS. Trousers – Zara. Shoes – Gianvito Rossi.

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Photos by Kris Atomic, Simon Schmidt and Shini Park. In Collaboration with Shopstyle.