From the front row at Giles, London Fashion Week SS12, Courtesy of Vitamin Water

How did these doughnuts magically get into my bag? is probably the only use of ‘magical’ I’d use in a LFW context, we seem to be more content with nouns like edgy, unorthodox, and sometimes even what-the-wow in London, but you must agree Paris couture unofficially owns ‘magical’. Giles sent out a fringed silver mask invitation in an A3 envelope, which made the official mirror of the day and gave the Somerset House restrooms a breather, but what a tease! I’d expected something along the lines of a Venetian carnival, but the first white swan headpiece floated out on a space-age soundtrack and we all did a Mexican wave of gasps. Swiss laser cutting, featherworks, metallic fringing, and of course the Royal Courts of Justice venue… Je voudrais borrow ‘magical’ s’il vous plait!

Thank you Glacéau Vitamin Water and Exposure PR for arranging the front-row ticket! Glacéau vitaminwater is the official soft drink supplier to London Fashion Week – keeping fashionistas hydrated all week long. Visit their Facebook page;

Very unusual, this experience I had… Do I mean surreal? Sure, the collection was unexpectedly sizzling-haute and what was a loser like me doing at a Giles show in the first place, but still, bizarre. I can’t really put a finger on it; I guess partially it was  the fact that I had no idea what to expect, what with Giles’ previous season being so fun and colourful – the dark setting at the Royal Courts of Justice was puzzling at first. Also, all throughout the show my Canon refused to cooperate, so half the time I spent wrestling it and muttering Santa doesn’t visit naughty cameras threats… The most bizarre of all though, was going backstage after the show for an interview with Giles (that I chickened out from). It’s common knowledge that pre-show backstage is literally a feast to the eyes, but like all good shows expiring after the curtain’s fall, post-show backstage displayed a rather real side of fashion – the cold logistics of wrapping up the pieces and models stepping out of their ‘wings’.  I must say the experience was slightly unnerving, but it was a somewhat valuable reminder that the so called ‘fashion world’ is without doubt, built in the clouds.

Thank you Glacéau Vitamin Water and Exposure PR again for arranging the amazing front-row ticket & (albeit spooky) backstage pass!
Glacéau vitaminwater is the official soft drink supplier to London Fashion Week – keeping fashionistas hydrated all week long. Facebook page;