London Fashion Week · ss16
art direction SHINI PARK photography & styling PARK & CUBE supported by THE APARTMENT, in collaboration with KURT GEIGER




Place Charles de Gaulle: the deathtrap of a roundabout in central Paris where twelve straight avenues cross intersect in a star-formation – a place where I have sworn I will eventually die no matter what mode of transport I’m in/how veteran of a driver may be commanding the wheel/handlebar – is possibly the best I can do to explain Fashion Month to those outside the industry. It’s that noise, the lack of traffic lanes of any sort, the uncomfortable closeness to fellow comrades marching around the roundabout, and having to manoeuvre through the full circuit without crashing into, say, a scooter, or a blithe pedestrian (most possibly a tourist – even in the metaphor) (how many a German tour group experienced a Lion King-esque streetstyle photographer stampede towards Kendall, I do wonder) trying to jay-walk his way across to the Arc de Triomphe and wreaking havoc to any conceived order in this chaos. That is Fashion Month, for me.

In this equation, London is a relative comfort zone only due to the fact that the bed is familiar and the husband is baffled IRL (instead of ‘Y U DO DIS’ goodnight messages on WhatsApp), but the chaos is as thick. Tickets are missing, Simon – my source of enthusiasm in all this – ever scrambling in pursuit of some order in chaos (an impossible feat), and of course, the new Soho venue is simply a ‘hilarity’. Between all that, the fresh, new collections are the only clear sound in the commotion, that and the Apartment – a sanctuary known to digital somebody’s in the same plight. It may hustle and bustle, but anywhere that’s stocked with burgers, nap-pods, emergency Kurt Geiger, and infinite charge-stations is a clear win in this roundabout of death. In fact it’s like taking residence in the Arc de Triomphe, which coincidentally is also one of the best vantage points of the city (Alice knows).



Here’s a scribble and a song, on the past season in London. More a scribble, because even after three weeks of supposed R&R my ears are still ringing of shell-shock. But I suppose that’s just me, getting closer to my 30’s and the bottomless barrel of excuses that come with. Call us a cab, BECAUSE I’M 30 AND WALKING IS DIFFICULT. Heck, I can’t wait to be 50.

GTG, husband’s just texted me a ‘Y U DO DIS’ from the other room.


09:10 Japanese Breakfast at Koya Bar
10:01 Soho traffic is actual comedy
10:16 Stripes = YAS. At J.JS.Lee
12:20 Picnic-chic at Mother of Pearl: Season’s Favourite
Wool-piqué top
Mother of Pearl
Twist Lock Bag
Louis Vuitton
Love Chords Bracelet
Park & Cube for X Jewellery
Platform Sandals
Kurt Geiger
Platform Sandals
Kurt Geiger
L Der Watch
Larsson & Jennings
Platform Heels
Kurt Geiger





Top – Zara. Skirt – Louis Vuitton. Trousers - Finders Keepers. Shoes – Kurt Geiger


A hub, rest-stop and playground for digital influencers during Fashion Month

Move aside coffeeshops, hotel lobbies and odd little sandwich joints. Wrangling over one power outlet with 12% battery and changing awkwardly in the unisex toilet is a thing of the past. the Apartment is juice-a-plenty (both of fruit and the electric kind).


15:10 rockstar eedding vibes at julien macdonald
15:55 Flash hair trim at Jhair
17:25 slinky silk & fluff at Topshop unique
18:05 Regina Pyo pick-me-up
Peekaboo bag
Matte Home Ring
Effra London
Asymmetrical knitwear
Zipped Boots
Kurt Geiger
Pleated Culottes
‘Streets of London’ bracelet
Park & Cube for X Jewllery


Burberry SS16




Rose gold-tone headphones


Neutral Rose
A handbag staple, right next to the eyeliner. Doubles up as cheek-pinching equivalent of a blush colour – just apply with your fingers like war paint and pretend you totally had breakfast.
Three     Hits Wonder
The classic three that took me through Paris Fashion Week and any other high-intensity moments.
Stainless Steel watch
Platform pumps
Kurt Geiger


Parisian Red
The forever classic, this Red means business. I always like to add a flick of eyeliner, which adds a hint of flirtiness and confuses the husband greatly. Also known as lazy-day colour when you don’t feel like applying makeup on the rest of your face.
Polka-dot skirt
Saint Laurent
Hoop earrings
Dinny Hall


Atomic Orange
Proenza Schouler
Bucket bag
Shimmer brick-compact
Bobbi Brown
COS x Hay
Enamel Ring
Delfina Delettraz
Pop and pizazz in one bullet, for days when I long for human interaction – it sure is a conversation starter. Add softness to the strength by applying with a blended edge and wear against minimal makeup.



Blazer – Each x Other. Blouse – Raquel Allegra. Bag – Baraboux
When all you need is a glass of wine and a good book. And polar bear GIFs on the phone:
Bobbi Brown ‘Paris Red’


White and orange were meant for eachother. Just like ketchup on a new white shirt – magnetic attraction:
Bobbi Brown Atomic Orange
Dress, bag & Shoes – Louis Vuitton. Trousers – Zara. Sunnies – Dior.


Guaranteed to not look like a corpse today. Win:
Bobbi Brown Neutral Rose


I feel like a big part of the process of becoming an adult, is the ability to brutally edit down some very broad choices in life to an easily digestible-yet-not-so-round number of three. How many little pigs? Three. Musketeers? Three (not sure if those particular ones are life choices…). How many people in a priest, a minister and a rabbi joke? My point is, three is a catchy number, and that’s the number of takeaways I can find in my past 7-days Deliveroo log, and number of words in one of my favourite phrases: Just get naked. (Or I’m lovin’ it)

I’ve spent most of my 20’s leasing space in the beauty pouch to what would now be collectively a sizeable lipstick assortment, which, if laid side-by-side and compared, would simply divide into three categories: the everyday, classic red, and the pizazz. As shown above. The dark purple gothy glittery number doesn’t even make it into the bag.

So this is a story we shot during PFW, celebrating Bobbi Brown’s new Luxe Lip collection as one of the digital ambassadors, and also an semi-official dubbing of the three colour categories that I’ve nailed down and can now move onto my next ‘three favourites’, in the grand path of becoming an adult.

In collaboration with Bobbi Brown & Shopstyle.




A Timeless Ritual with Amore Pacific | Jeju Island, Korea

Any time someone throws the age-old question of what my skin routine is on social media, my reply had always been ‘foundation and Photoshop*’. More and more so I’m starting to realise that it’s one of those stupid answers, like saying ‘I’m in shape, round is a shape’. One that warrants ‘yeah… not really funny, sis‘ from my bro. As a South Korean, the topic of Korean beauty is popularly thrown into interview questions, one that stumps me entirely – because as someone who grew up in Europe and regularly gets into punch-fights with eczema, beauty alone is still a topic that scares me. Wherever’s it’s from. I don’t have a regime, let alone one rule I can stick by. Every other day my skin wages a coup d’état.

The one thing I do know, and not to sound like my mum, or Christina Aguilera circa Dirrty years, is that beauty comes from within. No matter what you put on your skin, if you eat crap, your skin will be crap – if not now then later. I learnt this the hard way. Kids, eczema truly sucks balls. Korean Beauty apparently boils down to this somewhat corny ideology – healthy, transparent skin that no diamond cream can buy, only a very specific (borderline anal) lifestyle. Put aside all whitening and cosmetic surgery taboos, that’s what drives the industry forward, products that are based on eradicating irritants and championing botanical active ingredients. Make-up is almost an afterthought.




Jacket – Pinko. Jumpsuit – Mango. Boots – Stuart Weitzman. Bag – Gucci.



AMOREPACIFIC is one of those S.Korean beauty giants, and their unsung hero? Green tea. Now, I am a coffee-lover who thinks green tea tastes like warmed-up pond water. I am however also someone who eats dollar-store sweets and calls it dinner and therefore should really shut up and get with the program. The Timeless Ritual program – to be precise – which launched the new anti-ageing line TIMLESS RESPONSE in Jeju, a volcanic island just off the Southern coast of the Korean peninsula. One hour from Seoul, 14 hours from London. Timed exactly in the window when the first green tea leaves sprout, the purest and most potent harvest – traditionally worth its weight in gold and main active ingredient of the line.




Instagram @parkncube








The first day – detoxing by way of nature, yoga (first time for me, if you can believe) and one of the most invigorating facial massages I’ve ever experienced. The second and final day, restoring through education and experience (a bit of re-toxing on my part with stolen coffee). Turns out I’d been brewing green tea the wrong way my entire life – over-brewing to the point of it tasting like expired spinach water. Hot – but not boiling – water, and 1-2 minutes infusion makes liquid gold – I was sold. I might also consider not putting frozen fish finger-equivalent on my skin, afterall.

When it comes to the product itself, the Time Response Skin Renewal Creme is slightly sticky at first touch, but glides over your skin, leaving a comfortable layer of product that is instantly hydrating. I’d highly recommend it as a day-cream to those with eczema, especially those that suffer sensitive, bone-dry skin. Others may prefer to apply it as a night cream, although I find that if you spend some time patting it in, your skin feels lighter than ever. Unlike many perfumed products, this does not sting, and leaves an aftertaste of freshly picked green tea leaves.

* sadly I do have to resort to light retouching when the going gets rough and I still want to run this blog, a bit of transparency that I hope you’ll understand.

Park & Cube was a guest of AMOREPACIFIC 너무 즐거웠어요, 감사합니다 :)



Top – Zara. Skirt – H&M



Cape – ASOS. Jeans – Frame Denim. Bag – Chloe. Boots – Tibi. Sunnies – Madewell. Watch - Larsson & Jennings



3 Favourite Work Spots
in Warsaw

‘Thank you for your message, I am currently Out of Office stuffing myself with homemade cake and watching endless Korean TV with my parents. For urgent issues, please take a number and divide it by ZERO.’ Trips to Warsaw are never classed as work in my book, even if for genuine business purposes. This is one place in the world I will always consider as childhood playground, home sweet home, and at times, exciting new horizons. So, even as I lug a buttload of work and deadlines from London, in my mind I am absolutely, completely Out of Office.

In time, handy little gadgets like this HP Stream with Intel Inside® tablet snuck their way into my occasional Warsaw stints, and every time I find myself venturing a little further from home to find a happy place to work from. Anywhere with coffee and wi-fi, initially, but we all know a bit of zing goes a long way (McZing sold out since the dawn of hipster cafes). Many a local was consulted – particularly The Styledigger, my resident yellow pages since her days in Krakow – to narrow down three great spots to work in town:


1/ Charlotte – chleb i wino
aleja Wyzwolenia 18, warsaw |

‘Bread and Wine’, a more-than-attractive sign-off of a trendy yet-slightly-rough-around-the-edges bistro at the Southern cusp of Warsaw centrum – one haven that I frequent whenever I’m back in town. Open from 7am, the premise is thick with the smell of fresh-baked leaven bread – plain or garnished with raisins – heroes of town. Keep an eye out for the pots of conserve, chocolate spread and lavender honey that accompanies the bread basket, for the jars are deep and the contents are finger-lickin’ good. A great place to catch up with emails, or wind down after a day – free wifi, of course. I do suggest keeping your tech gear minimal, because after a glass of wine you’ll suddenly be speaking Polish and making friends.


Blazer - Max Mara. Skirt – YesStyle. Shoes – Aquazzura (similar). Bag – Gucci Soho


2/ Museum of the History of Polish Jews
ul. Warecka 4/6 , warsaw |

An important visit, if not mandatory – especially if a visit to Krakow is not yet on your itinerary. Highly educating and inspiring – a great place to work and find food for thought. Food for stomach too, in the cafe at the heart of the building.


3/ eMeSeN
ul. panska 3,warsaw |

Short for MSN, or Muzeum Sztuki Nowoczesnej – not the chat application of adolescent heydays although eerily exciting in similar measure. Relatively new to the block and a rather balancing presence to Warsaw’s ‘golden’ mall a few doors down, the Modern Arts Museum houses a café-cum-foyer that sports a tasteful selection of design books and comfortable chairs/stools to work on. I’d only recently discovered it, but found myself returning more frequently than the usual spots. Free wi-fi, decent coffee, and lots of good distractions.




Speaking of gadgets, the HP Stream is a new kind of tablet with built-in Intel Inside® Processor, which means ‘fast’ for those who, like me, only speak colouring book. I picked it up because it was kind to 1) my wallet and 2) my bag – at a size just large enough to fit in one hand, and thus inside one of those mini-bags that make you suddenly proud of a questionable skill of editing your life down to a matter of a few essential belongings. Nevermind of course, the mess of an inbox – if it fits inside a Gucci Soho, it ships. Lastly because, 3) it runs on Windows 8.1 – which might come as a surprise to some given my profession as a graphic designer, but yes, I am a PC. And guess what, since we’re sharing secrets, I eat pizzas backwards. Now what.

In collaboration with HP & Intel. All views and opinion my own.



Trousers - Zara. Bag – Gucci. Watch – Larsson & Jennings. Trainers – Isabel Marant.


CoNrad maldives
Pt 1.
Rangali Island, maldives |

I did receive a fair bit of warning before heading to the Maldives: that the islands will take my heart and drown it deep, deep down the Indian Ocean; that I will experience a kind of feeling not so dissimilar to love, or absolute bewilderment. Like the first time I tried Chipotle? I asked, and they all said EVEN BETTER. So I packed high hopes, along with six bikinis, because another someone said most of my time will be spent chasing Pixar characters under water. I assumed they meant Nemo but packed more racy numbers just in case they actually meant Mr Incredible.

Conrad Maldives is 30-minute seaplane flight from capital Malé down into the bluest bit of the globe – by atlas standards a practically invisible clutter of tiny islands located south of Sri Lanka, with a probability of accidental discovery from zero to drunk-and-randomly-clicking-around-Google-Earth-satellite-view. As the seaplane expertly skimmed down onto the glassy sea, I couldn’t help but feel like a bond girl, seeking refuge on a glamorous island with the aid of an international spy – nevermind the ill-digested plane food and a muffin top.






I had never seen such unadulterated scenery, such literal exhibition of colours, and immediately took up on bumping up adjectives to superlatives: bluest sea/whitest sand/bestest trip EVER…and so on. Indeed just like my first time at Chipotle. And just as I ran out of words starting with ‘A’ to describe the view over a coconutty welcome drink, a smiley Maldivian in white beckoned towards our water villas. Modern and minimalist in style, constructed of de-saturated sea wood, and pulled together by the occasional splash of blue furnishing, mine was one of 71 water villas on the island. Although, the whereabouts of the other 61 was a mystery I never managed to solve.






I felt right at home, if home was a house above crystal clear water and a glass globe horizon for a view. This feeling of privacy was something I’d never known I cherished in hotels/resorts, I suppose more so that I was to spend the next few days alone, wrestling with a tripod and remote for photos.

As the sea lapped at the beams of the villa and the outdoor Jacuzzi gurgled every so often to compete, I was already unbuttoning my heart to give to the sea at the Conrad Maldives. And I’d soon learn that no amount of snorkelling or diving I’d be able to retrieve it.









Stick around for part 2, and once again a happy 10th birthday to Ithaa, Conrad Maldives’ undersea restaurant – more on this later.

Park & Cube was a guest of Conrad Maldives, all views and opinions are my own.

Swimsuit – Victoria’s Secret