Blouse & Bag – Chloe. Skirt – Karen Millen. Bracelet – Miansai. Watch – Larsson & Jennings

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A video diary: the first day of London Fashion Week

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Rewind, play.
A Shopstyle x Harrods video, produced by The Apartment

As you can see, I make a brilliant habit of dropping my cool like a hot potato whenever a camera is shoved in my face. I mean, slow-dancing with food and suggesting a celebrity threesome is, really, any old day in the life of this insane chipmunk, but no one’s ever successfully recorded it so… yes, let’s report this cool lost. (Although, I suppose one can argue that I never had any cool to begin with.)

Weeks before the ‘fashion’ baton was handed over to London, I sat down with team Apartment, Shopstyle, and Harrods, in the plans of animating a typical London Fashion Week day for me. Many a scenario we had mapped out: breakfasts, fittings, shows, re-sees, melt-downs on account of London traffic and even a spot of work (!). But me being me, famously sporting a rather potent gravitational field of tomfoolery, on the actual day of the shoot we ended up rewriting the agenda (on the back of a Pret bag, with old eyeliner found at the bottom of my bag), and indulged all kinds of tangents… like running into the nearest McDonalds to use the loo and coming out with a box of McNuggets. In Balmain. (Shhh don’t tell Harrods) In the end though, I do think it turned out to be a more natural rendition of what a LFW day looks like every season after season: the mad conflict of schedules vs. spontaneity, with snacks and gossip at the Apartment in between it all.

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Jacket – Balmain.

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Jacket – Chloe . Bag – Marni. Stole – ASOS. Trousers – Zara. Shoes – Gianvito Rossi.

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Photos by Kris Atomic, Simon Schmidt and Shini Park. In Collaboration with Shopstyle.

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Inside the Studio with Harrods & Antonio Berardi

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When it comes to fashion designer studios, the general mood is that of a fickle thing – usually determined by a studio manager at the end of one international call or another or the designer him/herself – bolstering studio-wide optimism with a silent, grave smile; and sometimes an intern, if a box of assorted beads happens on the ground. I don’t even have to explain what fashion week does this equation.

I arrived at the Harrod’s shoot for Inside the Studio with Antonio Berardi only days before their show in London, bracing myself as I was dropped into what should have been a red alert flurry of model fitting and castings, pinnings, deliveries and last minute everythings. But the mood was eerily calm. Perhaps it was that I arrived with the rackety elevator when the crew were still interviewing (cue a chorus of ‘SHhhh’) and the floor was on audio-lockdown, but I am certain there wasn’t a single panicked face or tip-toe racing to the steam iron in the background; not to mention a ‘SOS’ signal made of beads and scrap fabric.

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Rails and rails of jewel-coloured pieces formed narrow corridors in the centre-stage, ethereal silks in deft tailoring and glittery beads, jostled alongside precision embroidery. The collection hung complete, with a spare change or two. This was in true Antonio Berardi style, the confidence of design and the well-oiled machine that is his decade-long collaboration with Sophia Neophitou-Apostolou, muse of Berardi and Creative Director of the brand. A small army of veteran tailors holding their ranks in the far side of the studio completing the picture.

“Feminine, but tough…”
- Antonio Berardi on the Berardi woman

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It’s all about the woman on a pedestal, sensual but strong, with a wink of quirky urban lifestyle – you’ll see in the video. That afternoon I found new hope for kooky creatives with weakness in discipline – a structured, efficient, inspired workplace does exist afterall! We can now turn the engines over in our careers. And turns out, not all deadlines are met in the busride to school..

A big thanks to Harrod’s for allowing me to be a part of the Inside the Studio campaign. Make sure to click through to see my own edit of AW14 at Harrod’s and more peeks Inside the Studio of Antonio Berardi.
All photography & edit by Park & Cube

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Inside the Studio with Harrods & Antonio Berardi: a teaser

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Behind the scenes images of Inside the Studio with Harrods & Antonio Berardi

Goodness, I’ve been having to put a cork on spilling details on so many exciting projects for the past few weeks, it’s starting to hurt inside. I don’t do secrets very well – usually it ends up being yelled out amidst a completely irrelevant sentence (i.e I’d like to have eggs for breakf- YOU’RE GETTING AN XBOX FOR CHRISTMAS) - so you gotta give it to me for having kept my mouth zipped this long.

While this is just a few droplets that make up a small teaser, I’m very excited to finally be able to share a sneakpeek of something I’ve been working on with Harrods in the past month. Soon to be released, Inside the Studio is a series of films that capture the essence of the design studios of Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley. Harrods granted me, and by extension only my readers, an exclusive invitation inside Antonio Berardi’s bustling atelier to discover the exquisite craftsmanship behind his new collection.

So stay tuned for the full feature: Berardi’s muse, his journey through a collection, and the magic of a masterfully-tailored, sensual pieces come to life. And do excuse me while I go duct-tape my mouth again…

In collaboration with Harrods