A Timeless Ritual with Amore Pacific | Jeju Island, Korea
Any time someone throws the age-old question of what my skin routine is on social media, my reply had always been ‘foundation and Photoshop*’. More and more so I’m starting to realise that it’s one of those stupid answers, like saying ‘I’m in shape, round is a shape’. One that warrants ‘yeah… not really funny, sis‘ from my bro. As a South Korean, the topic of Korean beauty is popularly thrown into interview questions, one that stumps me entirely – because as someone who grew up in Europe and regularly gets into punch-fights with eczema, beauty alone is still a topic that scares me. Wherever’s it’s from. I don’t have a regime, let alone one rule I can stick by. Every other day my skin wages a coup d’état.
The one thing I do know, and not to sound like my mum, or Christina Aguilera circa Dirrty years, is that beauty comes from within. No matter what you put on your skin, if you eat crap, your skin will be crap – if not now then later. I learnt this the hard way. Kids, eczema truly sucks balls. Korean Beauty apparently boils down to this somewhat corny ideology – healthy, transparent skin that no diamond cream can buy, only a very specific (borderline anal) lifestyle. Put aside all whitening and cosmetic surgery taboos, that’s what drives the industry forward, products that are based on eradicating irritants and championing botanical active ingredients. Make-up is almost an afterthought.
Jacket – Pinko. Jumpsuit – Mango. Boots – Stuart Weitzman. Bag – Gucci.
AMOREPACIFIC is one of those S.Korean beauty giants, and their unsung hero? Green tea. Now, I am a coffee-lover who thinks green tea tastes like warmed-up pond water. I am however also someone who eats dollar-store sweets and calls it dinner and therefore should really shut up and get with the program. The Timeless Ritual program – to be precise – which launched the new anti-ageing line TIMLESS RESPONSE in Jeju, a volcanic island just off the Southern coast of the Korean peninsula. One hour from Seoul, 14 hours from London. Timed exactly in the window when the first green tea leaves sprout, the purest and most potent harvest – traditionally worth its weight in gold and main active ingredient of the line.
The first day – detoxing by way of nature, yoga (first time for me, if you can believe) and one of the most invigorating facial massages I’ve ever experienced. The second and final day, restoring through education and experience (a bit of re-toxing on my part with stolen coffee). Turns out I’d been brewing green tea the wrong way my entire life – over-brewing to the point of it tasting like expired spinach water. Hot – but not boiling – water, and 1-2 minutes infusion makes liquid gold – I was sold. I might also consider not putting frozen fish finger-equivalent on my skin, afterall. Stay tuned for a progress-report!
* sadly I do have to resort to light retouching when the going gets rough and I still want to run this blog, a bit of transparency that I hope you’ll understand.
Park & Cube was a guest of AMOREPACIFIC 너무 즐거웠어요, 감사합니다 :)
Top – Zara. Skirt – H&M