James Freeman Gallery in N1; What I’m wearing: Jacket – ASOS, Dress – c/o AA, Sweater – c/o Maska, Shoes – Cutesyshoes, Bag – c/o JHYoo

I know I’m probably shaking up the blog’s niche bottle blog by posting about random fine art – if I start writing about gas exhaust pipe models then you’ll know when to pull that Niche Alarm. No, not Nietzsche – Niche, ‘fish’ with an Italian accent, and swap the f with an n. Some bloggers can learn a thing or two googling that word, not that I’m being a good example right now.

Anyway, enough with the snark. To borrow the common-used phrase from the web: You’ll poop bricks when you see it. I had the opportunity to pop by HyeMin’s exhibition the other day and really did go in my pants when I understood the illustrations. She’d pen-drawn IKEA products straight out of the catalogue along with their prices, and was then selling the artworks for that retail price. So if the price of the kitchen-set was £820 after the January Sale, then the illustration cost £820. The idea was to explore the relationship between original work vs. mass production, both in price and concept. Throughout the hour circling the basement of the James Freeman gallery, guests were picking up affordable items, (i.e. Lampstand for £12.99) and purchasing them straight off the artist. The amazing thing about this, other than the fact that she was making a lot of easy dough, was that this was essentially performance art – with her acting both as creator and salesperson.

Fun! Me not smart enough to explain how that has any relevance to fashion but I’m sure those smarter than me figured that one out already.