Leather ‘Ryder’ bag – JOSEPH

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Created for
JOSEPH

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creative direction & product photography SHINI PARK photography SIMON SCHMIDT assist VALENTINA STANDHARTINGER

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linen suit JOSEPH trainers EYTYS bag ‘Ryder’ bowling bag JOSEPH
Practicality is the name of the game, and JOSEPH knows it like a seasoned quarterback. The new bag & leather accessories collection borrows from the boys but also a nod to uniform, both things – I’ll be honest – that make me swipe right*. That isn’t to say, that the pieces are to be taken too seriously. On the contrary, the Ryder is a stellar upgrade to the everyday work bag with a twist of bowling, the Mortimer a versatile everyday clutch, and don’t even talk to me about the how clam-shaped Cosmetic Pouches with contrast stitching remind me of Linguine alle vongole with a glass of dry Chardonnay.

The trick is in refreshed essentials: the bucket bag gets a new ‘do.

*Technically, I do not have first-hand experience with dating apps, given the 12-year relationship, but the single millenials in the office say that’s what kids do these days.

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dress JOSEPH,
sliders, leather ‘Mortimer’ bag JOSEPH

Joseph

The messenger
There’s a crispness to the Mortimer that smartens any frumpy getup (everyday in this dank London weather). The zips are nifty too, swipe left into a wristlet, or zip right to convert into a boxy shoulder-strap.

Break up an all-black look with an oversized shirt, finished off with graphic accessories.

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Dress – JOSEPH. Shoes – Celine.

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‘Ryder’ Bowling Bag – JOSEPH

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creative direction SHINI PARK photography assistance SIMON SCHMIDT in collaboration with ZALANDO
Dress – POLO by Ralph Lauren. Bustier – Fenty PUMA by Rihanna. Bag – Louis Vuitton.

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top FENTY PUMA BY RIHANNA skirt GLAMOROUS

True story: In August we shot a story for a one-pager print feature (coming to newsstands near you come October – more on that later), which involved a few extra bodies in the studio than usual. You know, stylist, hair & makeup, light people, sandwich people, champagne and massage people…etc, the whole jazz. Halfway through look two, the theme of the shoot was determined: COULD WE TRY AGAIN THIS TIME WITH SHINI’S DAMN LEGS CLOSED, because apparently this harlot kept posing with her legs wide open like it’s peace sign.

Glasses – Ferragamo. Dress – Lavish Alice.

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right: FENTY PUMA BY RIHANNA skirt GLAMOROUS boots J.W.ANDERSON

But here’s the dealio kids: posing like a d-bag, or Mrs Duke Nukem, makes one feel powerful, confident, brave even. Zalando, you asked me – how does fashion help be who I want me to be? Uncross your legs and look straight in the lens – send that glare down the barrel, let it parkour up the internal mirrors and poke the cameraman’s eyes while growling I’VE GOT BALLS OF STEEL. This will genuinely help getting past any insecurities, trust me. You’ll be able to wear anything and feel confident in anywhere. Like Fenty in a ballroom in South of France. Or don’t fit in. Alas, imperfections make the best charm.

No ragrets.

Top – 3.1 Phillip Lim. Trousers – Just Female. Heels – Bally.

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