creative direction SHINI PARK photography assistance SIMON SCHMIDT in collaboration with ZALANDO
True story: In August we shot a story for a one-pager print feature (coming to newsstands near you come October – more on that later), which involved a few extra bodies in the studio than usual. You know, stylist, hair & makeup, light people, sandwich people, champagne and massage people…etc, the whole jazz. Halfway through look two, the theme of the shoot was determined: COULD WE TRY AGAIN THIS TIME WITH SHINI’S DAMN LEGS CLOSED, because apparently this harlot kept posing with her legs wide open like it’s peace sign.
Glasses – Ferragamo. Dress – Lavish Alice.
But here’s the dealio kids: posing like a d-bag, or Mrs Duke Nukem, makes one feel powerful, confident, brave even. Zalando, you asked me – how does fashion help be who I want me to be? Uncross your legs and look straight in the lens – send that glare down the barrel, let it parkour up the internal mirrors and poke the cameraman’s eyes while growling I’VE GOT BALLS OF STEEL. This will genuinely help getting past any insecurities, trust me. You’ll be able to wear anything and feel confident in anywhere. Like Fenty in a ballroom in South of France. Or don’t fit in. Alas, imperfections make the best charm.
Top – 3.1 Phillip Lim. Trousers – Just Female. Heels – Bally.