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Holy mother of gherkins, what is that thing you ask. Remember that moment when you near sprained your eyeball trying to see the unicorn in a Magic Eye? You know where you were on that day. Just like 911. We all know when we first ever ‘got’ Magic Eye. Coincidentally, for me it was at a McDonalds birthday bash where the air was laden with sugar dust and this nine-year-old was one orange Fanta away from sprouting propellers and flying (into a coin operated toy).

Man, the dreams I had that night.

That thing, my readers, is the Chapman Brothers for you – for Louis Vuitton’s 76sqm menswear pop-up in Selfridges – manifested in a 10-feet tall giraffe that definitely should not be fed, and Selfridge’s-exclusive bits from Artistic Director Kim Jones’ SS17 and pre-collection with Chapman Brothers’ illustrations of safari animals who look like they’ve also just ‘got’ Magic Eye. The space is a safari itself – inspired by Kim Jones’ childhood in Kenya and Botswana, with a sprinkle of London punk, on ever-emblematic savoir-faire of the Maison – wherein beasts lurk in monochromatic corners, or hide in plain sight. Depends how many Fantas you have before visiting.

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Exclusive to Selfridge’s

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In collaboration with Louis Vuitton. Exclusive leather goods only available until January 15th 2017.

Louis Vuitton London Selfridges
400 Oxford street
W1A 1AB London
Monday-Saturday: 9:30AM – 9:00PM
Sunday: 11:30AM – 6:00PM