London Fashion Week · ss16
art direction SHINI PARK photography & styling PARK & CUBE supported by THE APARTMENT, in collaboration with KURT GEIGER




Place Charles de Gaulle: the deathtrap of a roundabout in central Paris where twelve straight avenues cross intersect in a star-formation – a place where I have sworn I will eventually die no matter what mode of transport I’m in/how veteran of a driver may be commanding the wheel/handlebar – is possibly the best I can do to explain Fashion Month to those outside the industry. It’s that noise, the lack of traffic lanes of any sort, the uncomfortable closeness to fellow comrades marching around the roundabout, and having to manoeuvre through the full circuit without crashing into, say, a scooter, or a blithe pedestrian (most possibly a tourist – even in the metaphor) (how many a German tour group experienced a Lion King-esque streetstyle photographer stampede towards Kendall, I do wonder) trying to jay-walk his way across to the Arc de Triomphe and wreaking havoc to any conceived order in this chaos. That is Fashion Month, for me.

In this equation, London is a relative comfort zone only due to the fact that the bed is familiar and the husband is baffled IRL (instead of ‘Y U DO DIS’ goodnight messages on WhatsApp), but the chaos is as thick. Tickets are missing, Simon – my source of enthusiasm in all this – ever scrambling in pursuit of some order in chaos (an impossible feat), and of course, the new Soho venue is simply a ‘hilarity’. Between all that, the fresh, new collections are the only clear sound in the commotion, that and the Apartment – a sanctuary known to digital somebody’s in the same plight. It may hustle and bustle, but anywhere that’s stocked with burgers, nap-pods, emergency Kurt Geiger, and infinite charge-stations is a clear win in this roundabout of death. In fact it’s like taking residence in the Arc de Triomphe, which coincidentally is also one of the best vantage points of the city (Alice knows).



Here’s a scribble and a song, on the past season in London. More a scribble, because even after three weeks of supposed R&R my ears are still ringing of shell-shock. But I suppose that’s just me, getting closer to my 30’s and the bottomless barrel of excuses that come with. Call us a cab, BECAUSE I’M 30 AND WALKING IS DIFFICULT. Heck, I can’t wait to be 50.

GTG, husband’s just texted me a ‘Y U DO DIS’ from the other room.


09:10 Japanese Breakfast at Koya Bar
10:01 Soho traffic is actual comedy
10:16 Stripes = YAS. At J.JS.Lee
12:20 Picnic-chic at Mother of Pearl: Season’s Favourite
Wool-piqué top
Mother of Pearl
Twist Lock Bag
Louis Vuitton
Love Chords Bracelet
Park & Cube for X Jewellery
Platform Sandals
Kurt Geiger
Platform Sandals
Kurt Geiger
L Der Watch
Larsson & Jennings
Platform Heels
Kurt Geiger





Top – Zara. Skirt – Louis Vuitton. Trousers - Finders Keepers. Shoes – Kurt Geiger


A hub, rest-stop and playground for digital influencers during Fashion Month

Move aside coffeeshops, hotel lobbies and odd little sandwich joints. Wrangling over one power outlet with 12% battery and changing awkwardly in the unisex toilet is a thing of the past. the Apartment is juice-a-plenty (both of fruit and the electric kind).


15:10 rockstar eedding vibes at julien macdonald
15:55 Flash hair trim at Jhair
17:25 slinky silk & fluff at Topshop unique
18:05 Regina Pyo pick-me-up
Peekaboo bag
Matte Home Ring
Effra London
Asymmetrical knitwear
Zipped Boots
Kurt Geiger
Pleated Culottes
‘Streets of London’ bracelet
Park & Cube for X Jewllery


Burberry SS16



Sunnies – Celine via SmartBuyGlasses. Watch – Larsson & Jennings. Envelope clutch – Sezane. Wallet – Prada. Serum – Innisfree. Necklace – Louis Vuitton. Scarf – MiH.


Top – Paule Ka. Culotes – Charlie May. Bag – Marni. Sunnies – Celine via SmartBuyGlasses.

Current location: Seoul, South Korea. Time-zone: Galaxy far far away, corner of Asgard and one stop before Uranus. My body does not comprehend the blue tint of dusk creeping through the blinds at the wee hours of the morning and sends out confusing bodily signals including but not limited to: hunger, a need-to-pee, PMS, utter exhaustion and insomnia (at the same time), and demands that I do something about it. In return, I do what I usually do when faced with jetlag: eat something questionable out of my Airbnb host’s fridge, entangle self within a duvet and find a TV shopping channel sufficiently entertaining enough to sap the last of energy. The effect is sublime – I arrived on Thursday and woke up on Monday morning ,feeling brand spankin’ new.

Problem is, I still don’t know what time it is. Imma go pee.


Hello, I’m here to fix your boiler…


I am a strong believer that when it comes to cities, especially of those ‘home’ variety for individuals who – like me – have confusing heritage, it’s all about spicing things up in the bedroom, so to speak. And for this I wholeheartedly recommend roleplaying: sexy nurse, keen repairman, bored prison guard… whatever floats your boat (enthusiastic Pokémon trainer for me), but the trick is to live, experience and interact with your city from a slightly different perspective, different lifestyle. Rent an inexpensive car for a few days instead of taking public transport, wear a suit every day for no reason, shop like a local, walk like a tourist, book an Airbnb flat in a high-rise and wake up to sunrise on the 20th floor… Enjoy wider horizons but also encounter new limitations. Yes I’m aware this sounds like a page out of a self-help book, but I promise, IT’S SEXY WHEN YOU’RE DOING IT RIGHT. I’d like to think that this is how London and I keep a healthy relationship, even if I have to ask for a hall pass every now and again.

Seoul, for me, is one of those ‘home’ cities – despite never having lived there and a place I still consider an exciting, unmapped territory, I can’t help that on the rare occasion I do visit I slink into an oddly familiar routine that one would typically expect from a local. Now, this isn’t to say that I know my way around the back streets of Gangnam or the best way to haggle over a kilo of spinach with the lady in the market (why does one need kilo of spinach anyway), but it is the inevitable nature of: I seem to blend in with my own people? Last April, brought over by work, I was determined to spice it up – and instead of going straight to one of my relatives, booked two nights at the Conrad hotel on Yeuido island – the city’s business and banking district and also home to the most spectacular cherry blossom festival.



Bag – Celine. Shoes – Aquazzura ‘Christy’



Watch – Larsson & Jennings ‘Saxon’. Necklace – Effra London



The hotel, while stunning in design and efficient in service, is undeniably oriented towards business purposes, which is exactly what I’d wanted. I woke up early and mingled with the suited men at breakfast, read the cartoon page off the International New York Times with my glasses perched low on my nose, and abused the concierge app to book wake-up calls but snoozed through the morning. In the afternoon, I took walks through the cherry blossom festival and bought street food, which I smuggled back into my room. And on the last day, I took a friend and snuck into a local public school’s sports field and we spent the afternoon on the bleachers imagining life as a Korean high-schooler. It was love rekindled, and so far away from the Seoul that I got too easily accustomed to. Next time, I’m booking a helicopter ride and borrowing a dog. Now tell me that’s not some power couple’s therapy.

A big thank you to Conrad Seoul for the kind hospitality.



Sweater – Isabel Marant. Trunk bag – Marni. Denim culottes – Charlie May. Heels – Gianvito Rossi





When the going gets hot

Belted popover shirtdress – Gap. Shoes – Isabel Marant. Blazer – & Other Stories.


Printed top – Gap. Culottes – Charlie May Bracelet – MyFlashTrash

ParknCube_CondeNast-Gap_0026 Park-and-Cube_Summer-Work-Play_09




Park-n-Cube_Gap-StyldBy_CondeNast_JUN_005_1 Park-and-Cube_Summer-Work-Play_08


Linen roll-sleeve popover – Gap. Jeans – FrameDenim.

I must be one of those folk for whom the season of summer is a general questionmark for their closets wherein rumpled sweaters form burrowed eyebrows along the top shelf and winter coats and beachwear generally hang side-by-side in this arrangement:  ¯\_(ツ)_/¯? because the other day it was cold as balls – excuse ze language – and today I am wearing a singlet that may also be translucent. At this point I am just happy that we decided to place the office desks a few feet away from the windows facing the street, because this half-naked Asian lady violently fanning Vogue inserts is now shaking to the beat of Ciara’s Goodies. Hey wait, it actually might be a good time to move towards the window, given that I’m not really getting any work done. They throw money when you strip, right?

Here’s a few summer get-ups, mostly consisting basics from Gap. Let me know if I’m doing it right, from a scale of the-cold-never-bothered-me-anyway to she-had-dumps-like-a-truck-truck. Was never too great at maths, if you couldn’t tell.

Photography assistance: Simon Schmidt


Trousers - Zara. Bag – Gucci. Watch – Larsson & Jennings. Trainers – Isabel Marant.


CoNrad maldives
Pt 1.
Rangali Island, maldives |

I did receive a fair bit of warning before heading to the Maldives: that the islands will take my heart and drown it deep, deep down the Indian Ocean; that I will experience a kind of feeling not so dissimilar to love, or absolute bewilderment. Like the first time I tried Chipotle? I asked, and they all said EVEN BETTER. So I packed high hopes, along with six bikinis, because another someone said most of my time will be spent chasing Pixar characters under water. I assumed they meant Nemo but packed more racy numbers just in case they actually meant Mr Incredible.

Conrad Maldives is 30-minute seaplane flight from capital Malé down into the bluest bit of the globe – by atlas standards a practically invisible clutter of tiny islands located south of Sri Lanka, with a probability of accidental discovery from zero to drunk-and-randomly-clicking-around-Google-Earth-satellite-view. As the seaplane expertly skimmed down onto the glassy sea, I couldn’t help but feel like a bond girl, seeking refuge on a glamorous island with the aid of an international spy – nevermind the ill-digested plane food and a muffin top.






I had never seen such unadulterated scenery, such literal exhibition of colours, and immediately took up on bumping up adjectives to superlatives: bluest sea/whitest sand/bestest trip EVER…and so on. Indeed just like my first time at Chipotle. And just as I ran out of words starting with ‘A’ to describe the view over a coconutty welcome drink, a smiley Maldivian in white beckoned towards our water villas. Modern and minimalist in style, constructed of de-saturated sea wood, and pulled together by the occasional splash of blue furnishing, mine was one of 71 water villas on the island. Although, the whereabouts of the other 61 was a mystery I never managed to solve.






I felt right at home, if home was a house above crystal clear water and a glass globe horizon for a view. This feeling of privacy was something I’d never known I cherished in hotels/resorts, I suppose more so that I was to spend the next few days alone, wrestling with a tripod and remote for photos.

As the sea lapped at the beams of the villa and the outdoor Jacuzzi gurgled every so often to compete, I was already unbuttoning my heart to give to the sea at the Conrad Maldives. And I’d soon learn that no amount of snorkelling or diving I’d be able to retrieve it.









Stick around for part 2, and once again a happy 10th birthday to Ithaa, Conrad Maldives’ undersea restaurant – more on this later.

Park & Cube was a guest of Conrad Maldives, all views and opinions are my own.

Swimsuit – Victoria’s Secret