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Created for
Sainsbury’s Tu

From single-handedly sustaining the pot-noodle industry to eating said noodles daily with chopsticks made of Windsor & Newton watercolour brushes (numbers 00 and 0 are best for grip and precision) on account of leaning tower of pizza boxes and various unwashed crockery, I have lived the ‘uni life’. Thoroughly, might I add. This very site – now my livelihood – was in fact a love child between Chronic Procrastination (who may be the love of my life) and myself, thick into second year of my BA course. Which, just like the tuft of window moss I passionately nursed right around the same time, or learning how to knit, were anything BUT conducive to my higher education. The common denominator for all this being: deadlines.

…for we all remember the penny-pinching days of living exclusively on instant noodles and PB (J too if lucky) sandwiches.

Top – Sainsbury’s Tu GFW collection. Trousers – Rodebjer

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The lucky graduate
i.e the one who secretly worked her ass off to the demise of her procrastinating peers
Ladder lace detail top – Sainsbury’s Tu

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By the time my graduation show rolled by, all I had to show for the four years was a crude, ill-executed prototype of – to my defence – a grand concept that was meant to get me a D&AD award, if not an Oscar, with a side of Would sir like to see my hand-knitted SpongeBob, or a DIY moss garden, OR MAYBE MY FASHION BLOG? Of course, no amount of grovelling and showing off of various love-children would win me a job. So, hats off to Genevieve Devine of Northumbria University who was awarded the 25th Anniversary Sainsbury’s Tu Scholarship Award and a rare opportunity to start the relationship with the public through an accessible collection backed by a strong patron.

Here’s first glimpse of the Tu x Graduate Fashion Week collection (already in stores), comprised of historical workwear* silhouettes in natural fibres and punctuated by sweet embroidery details that hint at a carefree summer days and simpler times when I could coast by, dodging deadlines and knitting the crap out of things.

*Oh the irony…