London Fashion Week · ss16
art direction SHINI PARK photography & styling PARK & CUBE supported by THE APARTMENT, in collaboration with KURT GEIGER




Place Charles de Gaulle: the deathtrap of a roundabout in central Paris where twelve straight avenues cross intersect in a star-formation – a place where I have sworn I will eventually die no matter what mode of transport I’m in/how veteran of a driver may be commanding the wheel/handlebar – is possibly the best I can do to explain Fashion Month to those outside the industry. It’s that noise, the lack of traffic lanes of any sort, the uncomfortable closeness to fellow comrades marching around the roundabout, and having to manoeuvre through the full circuit without crashing into, say, a scooter, or a blithe pedestrian (most possibly a tourist – even in the metaphor) (how many a German tour group experienced a Lion King-esque streetstyle photographer stampede towards Kendall, I do wonder) trying to jay-walk his way across to the Arc de Triomphe and wreaking havoc to any conceived order in this chaos. That is Fashion Month, for me.

In this equation, London is a relative comfort zone only due to the fact that the bed is familiar and the husband is baffled IRL (instead of ‘Y U DO DIS’ goodnight messages on WhatsApp), but the chaos is as thick. Tickets are missing, Simon – my source of enthusiasm in all this – ever scrambling in pursuit of some order in chaos (an impossible feat), and of course, the new Soho venue is simply a ‘hilarity’. Between all that, the fresh, new collections are the only clear sound in the commotion, that and the Apartment – a sanctuary known to digital somebody’s in the same plight. It may hustle and bustle, but anywhere that’s stocked with burgers, nap-pods, emergency Kurt Geiger, and infinite charge-stations is a clear win in this roundabout of death. In fact it’s like taking residence in the Arc de Triomphe, which coincidentally is also one of the best vantage points of the city (Alice knows).



Here’s a scribble and a song, on the past season in London. More a scribble, because even after three weeks of supposed R&R my ears are still ringing of shell-shock. But I suppose that’s just me, getting closer to my 30’s and the bottomless barrel of excuses that come with. Call us a cab, BECAUSE I’M 30 AND WALKING IS DIFFICULT. Heck, I can’t wait to be 50.

GTG, husband’s just texted me a ‘Y U DO DIS’ from the other room.


09:10 Japanese Breakfast at Koya Bar
10:01 Soho traffic is actual comedy
10:16 Stripes = YAS. At J.JS.Lee
12:20 Picnic-chic at Mother of Pearl: Season’s Favourite
Wool-piqué top
Mother of Pearl
Twist Lock Bag
Louis Vuitton
Love Chords Bracelet
Park & Cube for X Jewellery
Platform Sandals
Kurt Geiger
Platform Sandals
Kurt Geiger
L Der Watch
Larsson & Jennings
Platform Heels
Kurt Geiger





Top – Zara. Skirt – Louis Vuitton. Trousers - Finders Keepers. Shoes – Kurt Geiger


A hub, rest-stop and playground for digital influencers during Fashion Month

Move aside coffeeshops, hotel lobbies and odd little sandwich joints. Wrangling over one power outlet with 12% battery and changing awkwardly in the unisex toilet is a thing of the past. the Apartment is juice-a-plenty (both of fruit and the electric kind).


15:10 rockstar eedding vibes at julien macdonald
15:55 Flash hair trim at Jhair
17:25 slinky silk & fluff at Topshop unique
18:05 Regina Pyo pick-me-up
Peekaboo bag
Matte Home Ring
Effra London
Asymmetrical knitwear
Zipped Boots
Kurt Geiger
Pleated Culottes
‘Streets of London’ bracelet
Park & Cube for X Jewllery


Burberry SS16




Rose gold-tone headphones


Neutral Rose
A handbag staple, right next to the eyeliner. Doubles up as cheek-pinching equivalent of a blush colour – just apply with your fingers like war paint and pretend you totally had breakfast.
Three     Hits Wonder
The classic three that took me through Paris Fashion Week and any other high-intensity moments.
Stainless Steel watch
Platform pumps
Kurt Geiger


Parisian Red
The forever classic, this Red means business. I always like to add a flick of eyeliner, which adds a hint of flirtiness and confuses the husband greatly. Also known as lazy-day colour when you don’t feel like applying makeup on the rest of your face.
Polka-dot skirt
Saint Laurent
Hoop earrings
Dinny Hall


Atomic Orange
Proenza Schouler
Bucket bag
Shimmer brick-compact
Bobbi Brown
COS x Hay
Enamel Ring
Delfina Delettraz
Pop and pizazz in one bullet, for days when I long for human interaction – it sure is a conversation starter. Add softness to the strength by applying with a blended edge and wear against minimal makeup.



Blazer – Each x Other. Blouse – Raquel Allegra. Bag – Baraboux
When all you need is a glass of wine and a good book. And polar bear GIFs on the phone:
Bobbi Brown ‘Paris Red’


White and orange were meant for eachother. Just like ketchup on a new white shirt – magnetic attraction:
Bobbi Brown Atomic Orange
Dress, bag & Shoes – Louis Vuitton. Trousers – Zara. Sunnies – Dior.


Guaranteed to not look like a corpse today. Win:
Bobbi Brown Neutral Rose


I feel like a big part of the process of becoming an adult, is the ability to brutally edit down some very broad choices in life to an easily digestible-yet-not-so-round number of three. How many little pigs? Three. Musketeers? Three (not sure if those particular ones are life choices…). How many people in a priest, a minister and a rabbi joke? My point is, three is a catchy number, and that’s the number of takeaways I can find in my past 7-days Deliveroo log, and number of words in one of my favourite phrases: Just get naked. (Or I’m lovin’ it)

I’ve spent most of my 20’s leasing space in the beauty pouch to what would now be collectively a sizeable lipstick assortment, which, if laid side-by-side and compared, would simply divide into three categories: the everyday, classic red, and the pizazz. As shown above. The dark purple gothy glittery number doesn’t even make it into the bag.

So this is a story we shot during PFW, celebrating Bobbi Brown’s new Luxe Lip collection as one of the digital ambassadors, and also an semi-official dubbing of the three colour categories that I’ve nailed down and can now move onto my next ‘three favourites’, in the grand path of becoming an adult.

In collaboration with Bobbi Brown & Shopstyle.


Coat – Boden. Sweater – Eileen Fisher. Necklace – Louis Vuitton. Bag – Coach. Trousers – Filippa K


Park-and-Cube_Paris-Red-Coat_0002 Park-and-Cube_Paris-Red-Coat_0003

Passport holder – Louis Vuitton. Bag – Coach. Heels – Kurt Geiger.

And just like that, the fashion month circuit is closed. The lions are cajoled back into their cages and the tents packed down into wagons; one by one, the throng dissipate into a Euro tunnel or Charles de Gaulle terminal after another, and all that’s left of the festival is a dusty, patchy field and a village-worth of Airbnb’s that need a-cleaning. The days are a touch cooler, and shorter, than when it all started. I had joined the last leg in Paris on the final three days for the two shows that I always catch, and finished the season adequately rested, sufficiently surprised and inspiration fully fueled. I can’t wait to start sharing everything I’ve worked on soon with you all. For now, the Boden coat in siren-red (a bit of Benjamin Button with the content, as usual), on my way home from Paris… attracting all manners of attention including three separate accounts of ‘you want taxi?’ men, two ‘petition for the deaf’ scammers who seemed incredibly not-deaf, and of course, the good old-fashioned drunk men demanding beer (or wine?) change.

Note to self, do not dress like gullible tourist lady with Robin Hood disposition to Gare du Nord.

Coat – Boden ICONS. Belt – Stella McCartney. Watch – Larsson & Jennings. Neacklace – Louis Vuitton. Boots – Kurt Geiger.


NYFW was to me, like Ocean’s Eleven was to Brad Pitt: If you look closely, he is chomping on something nearly every scene he’s in, be it tacos or a shrimp cocktail. At one point Simon yelled WOMAN WOULD YOU TAKE YOUR HANDS OUT OF THE PRINGLES TUBE from across the street, and a whole gaggle of tourists got incredibly confused as to why a German man was supposedly screaming at them (some did yank their hands out of their pockets in shock). Trouble is, I can’t seem to control my excitement for the big AMERICA, simply due to having grown up in a watered-down Eastern European version (90’s Poland) of it all, dreaming of Tootsie Rolls and Pepsi floats. The irony is that I packed a lot of pieces from the Boden ICONS collection, for instance this coat and skirt below, which both have a very distinct British heritage look to it that I absolutely adore, but now that I think of it, I may have walked around New York looking like a crazy Asian lady/Royal Horseguard scraping chocolate off Reece’s Peanut Butter Cups with my front teeth on the street corner. Super attractive.

In Partnership with Boden



…is that a Pringles tube in my pocket or am I just happy to see you?
Shirt – Boden. Skirt – Boden ICONS. Jeans – Marques’Almedia. Shoes – Coach. Bag – Louis Vuitton. Bracelet – X Jewellery. Watch – Larsson & Jennings.



Retracing the past,
shaping the future

A closer look into the
Louis Vuitton Series 3 exhibition in london

Forget that this exhibition has anything to do with a high-profile luxury brand, or in fact, anything to do with the nitty-gritty details of exchanging hard-earned anything for something pretty. The Louis Vuitton Series 3 exhibition is a communication tool, a portal, or uplink/downlink to the depths of a dreaming designer, a reminiscing historian, and into the hearts of those that create with their hands. Think Minority Report, TRON…or even Being John Malkovich, and imagine the odd yet enticing notion of seeing the inner workings of someone’s head, the strong electrical current of emotion, and a digital realm that seems so fickle yet real at the same time. Most importantly, Series 3 is not about the destination, but the journey. And this is where we make the connection with Louis Vuitton as a brand, with a ‘malle’ (trunk) at the core of it all.

The day my team and I arrived to shoot the exhibition, 180 Strand was still a construction site – the air was thick with dust, cables strewn across the concrete floors that still bore the footprints of the workers. In the four hours that took to shoot this story, the exhibition came to life around us: the screens fizzed with activity, lasers re-calibrated and spotlights trained on the artisans. I must say it was hugely humbling to have experienced that part of its journey, the intimate, fragmented moments before it becomes one entity, so I’d like to thank the LV team for the invitation to shoot this story. Finally, here it is, my little tour of #LVSeries3, with hopes that you will be able to taste a bit of the experience before deciding to pay a visit, which I strongly recommend – admission is free, just book online for a slot. The exhibition will run until October 18.

The Entrance

This optical illusion greets me at the foyer, first of many – the classic LV signet evolves into the modern twist lock in an animation that peeks through only through the layered blades of polarized glass…


Cerebrial Journey

A vast atrium where a geodesic dome is suspended mid-air swallows me into Nicholas Ghesquere’s brain. It’s a journey towards creative enlightenment: I lose myself in the moments of tranquility, meditation and sweeping illumination.



Birth of concept
Magic Malle

A dizzying experience inside what seems to be a LV designer’s mind: muses, memories and new shapes form around, with the heritage trunk at the core of it all. Beware, the ground may feel unstable after a while.

travel with
Artisan Desks

A tale of an artisan – be the hands behind a Petit Malle and see space and time whizz past you.

The buzz
Infinite Show

This room takes me straight back to Paris, to the AW15 show in March. I re-live the excitement of a new collection and buzz of the spectacle.


Power of Digital
Laser room

The lights are off, all but a single blade of laser that animates pattern-cutting of some of the familiar designs from AW15. The room alone explains the importance of the brand’s intimate relationship between man and machine.



The hands
Savoir Faire Lab

One of my favourite rooms – watch live, the craftsman from Paris, bringing a thousand meticulous movements to create one special piece.


Invisible Avatar
Accessories Gallery

Experience an overwhelming blow to your ocular and vestibular senses as you step into what seems like a new dimension, and let your eyes settle on familiar colours and shapes of accessories from both the archives and the AW15 collection.

a dream
Walk-in Wardrobe

Press your nose against the jewel casing and count the stitchings – this glass structure (that looks like a figment of imagination) is in reference to elements from the Palm Springs Resort ’16 set-design.


Stickers at the
The Lounge

A rest-stop, but also where I ease back to real life, after an experience that almost feels like an intrinsic dream. At the far wall I re-connect with my 9-year old self and picking out all the stickers I can fit in my pocket. Stickers of bags, shoes and the alphabet.

New Faces…
Poster Room

Like a teenager’s poster-clad room, new faces of the campaign blanket the walls in the last chamber. Pick up a poster for yourself. Move aside Leo Di’Caprio, we’ve got ourselves a new obsession…


art direction, photography, cinemagraphs PARK & CUBE in collaboration with LOUIS VUITTON