creative direction SHINI PARK photo assistance SIMON SCHMIDT in collaboration with MAJE


dress MANGO mesh top ESCAPOLOGY skirt MAJE JOLINE pumps ZARA cropped coat REISS (SIMILAR) black top TOPSHOP
I’m begging of you please don’t take my flan
Joline, Joline, Joline…


Well, what do you know. It’s the sun. And it’s about damn time it paid a visit to this half of the hemisphere. Hey, I know we don’t have valet, or salted almonds while you wait, but book yourself an Airbnb, would ya? Stick around a while, because I’d very much like to stop donating bits of my shoe-sole leather to various wet patches around London and coming home* – drenched – to nine-freaking-umbrellas in the hallway like there’s some Mary Poppins Anonymous meeting going down in the second bedroom. Does the spoonful of sugar come with whiskey, pray tell?

The fact of the matter is, a true Londoner will refuse to carry an umbrella (or trusts the weather man with bad teeth), yet we are all big babies when it comes to a turn of weather. Case in point: exhibit A. Stick a pacifier in my mouth, make sure to burp me regularly, and go ahead and open up that mummy blog. Exploit this Londoner, because at the first chance of sun I will wear out the breeziest skirt I own, and then wail when it soaks to the point the pattern on my panties is public information. Speaking of breezy skirts, this Maje beauty called Joline (and there goes that song, ‘Jolene’, stuck in my head for the next 12 hours) is my current choice, which coincidentally only 200 pieces are available worldwide so don’t even spend a minute hesitating if you saw your name written along the sequins. As expected, the weather did do the usual topsy-turvy on the day of this shoot but it didn’t stop me from dancing in one of the busiest intersections around Bank and getting yelled/howled at by finance boys. So, is this how one obtains an investor?

*Weather miscalculation is apparently another hobby I can take quite seriously. Note to self: add ‘Creative Director of Weather’ into Instagram profile.


above: sweater CHARLIE MAY. mesh dress ESCAPOLOGY. skirt MAJE JOLINE //
left: top TOPSHOP . skirt MAJE JOLINE. coat MANGO


Use your milky white Winter back as weapon. Blind the fools. cut-out top HOUSE OF SUNNY. skirt MAJE JOLINE. shoes STELLA MCCARTNEY. socks WOLFORD.
Bag – Mansur Gavriel. Sunnies – Karen Walker. Swimsuit – ASOS.


Port Adriano
magalluf, mallorca, spain |

Now, let me just preface this by saying that when it comes to sailing, or any somesuch art of being at sea, I know jack-poop. There’s really no better way of putting it. I perhaps vaguely know what a boat is because it sounds like ‘butt’ and Nemo touched it, but other than that all sailing/watercraft terminology goes straight over my head. Regatta still sounds like cheese to me. What I do know however, is that summer on a boat – or simply at sea – is infinitely more fun than not. I mean, you’re basically riding a mobile beach that is most times stocked with food and drinks that mysteriously taste better than on solid ground. You’re also surrounded by what is essentially a colossal pool, where you can play Marco Polo until the captain fishes you out of the water with a rod out of sheer annoyance. And suure, your body is in a hilarious state of ‘what is actually going on with the floor’, but the sun and water combination is glorious, refreshing, even humbling.

Peasant Top - Mango. Sunnies – Karen Walker.




Triangl swimwear





For the better part of the past decade, Mallorca – the largest Spanish Balearic Island in the Mediterranean – had been a chip-as-chips destination, popular amongst the European hen/stag party crowd and bored pensioners, but gems like Port Adriano help shake off this notoriety. Designed by Philippe Starck, think of it as a parking-lot for floating Mustangs and Maserati’s. Think Grace Kelly, or Bond villain – at least those with private superyachts as extension to their evil lair. So, if there’s something you tick off this summer, make it sailing in Mallorca. If only for the excuse of going out to sea and then letting your instructor do all the work, or making friend with someone that happens to own a hot boat (butt?). Flights are still cheap, so it’s really the best of both worlds. Also, be sure to do Hotel Port Adriano for an early-morning spa appointment and then brunch on the terrace – exactly in that order. The view is so spectacular you’ll be digesting banana peels while counting faraway islands. Plus, the hotel runs on an adult-only concept so you may need to hand in your Gameboys at the door, like I had to.

Park & Cube was a guest of Port Adriano. As usual, views and opinion my own. Snaps of me with the help of Abimarvel.



Top – Topshop (similar). White trousers – Zara. Shoes – Birkenstock. Bag – Neri Karra.








A Timeless Ritual with Amore Pacific | Jeju Island, Korea

Any time someone throws the age-old question of what my skin routine is on social media, my reply had always been ‘foundation and Photoshop*’. More and more so I’m starting to realise that it’s one of those stupid answers, like saying ‘I’m in shape, round is a shape’. One that warrants ‘yeah… not really funny, sis‘ from my bro. As a South Korean, the topic of Korean beauty is popularly thrown into interview questions, one that stumps me entirely – because as someone who grew up in Europe and regularly gets into punch-fights with eczema, beauty alone is still a topic that scares me. Wherever’s it’s from. I don’t have a regime, let alone one rule I can stick by. Every other day my skin wages a coup d’état.

The one thing I do know, and not to sound like my mum, or Christina Aguilera circa Dirrty years, is that beauty comes from within. No matter what you put on your skin, if you eat crap, your skin will be crap – if not now then later. I learnt this the hard way. Kids, eczema truly sucks balls. Korean Beauty apparently boils down to this somewhat corny ideology – healthy, transparent skin that no diamond cream can buy, only a very specific (borderline anal) lifestyle. Put aside all whitening and cosmetic surgery taboos, that’s what drives the industry forward, products that are based on eradicating irritants and championing botanical active ingredients. Make-up is almost an afterthought.




Jacket – Pinko. Jumpsuit – Mango. Boots – Stuart Weitzman. Bag – Gucci.



AMOREPACIFIC is one of those S.Korean beauty giants, and their unsung hero? Green tea. Now, I am a coffee-lover who thinks green tea tastes like warmed-up pond water. I am however also someone who eats dollar-store sweets and calls it dinner and therefore should really shut up and get with the program. The Timeless Ritual program – to be precise – which launched the new anti-ageing line TIMLESS RESPONSE in Jeju, a volcanic island just off the Southern coast of the Korean peninsula. One hour from Seoul, 14 hours from London. Timed exactly in the window when the first green tea leaves sprout, the purest and most potent harvest – traditionally worth its weight in gold and main active ingredient of the line.




Instagram @parkncube








The first day – detoxing by way of nature, yoga (first time for me, if you can believe) and one of the most invigorating facial massages I’ve ever experienced. The second and final day, restoring through education and experience (a bit of re-toxing on my part with stolen coffee). Turns out I’d been brewing green tea the wrong way my entire life – over-brewing to the point of it tasting like expired spinach water. Hot – but not boiling – water, and 1-2 minutes infusion makes liquid gold – I was sold. I might also consider not putting frozen fish finger-equivalent on my skin, afterall.

When it comes to the product itself, the Time Response Skin Renewal Creme is slightly sticky at first touch, but glides over your skin, leaving a comfortable layer of product that is instantly hydrating. I’d highly recommend it as a day-cream to those with eczema, especially those that suffer sensitive, bone-dry skin. Others may prefer to apply it as a night cream, although I find that if you spend some time patting it in, your skin feels lighter than ever. Unlike many perfumed products, this does not sting, and leaves an aftertaste of freshly picked green tea leaves.

* sadly I do have to resort to light retouching when the going gets rough and I still want to run this blog, a bit of transparency that I hope you’ll understand.

Park & Cube was a guest of AMOREPACIFIC 너무 즐거웠어요, 감사합니다 :)



Top – Zara. Skirt – H&M



White Shirt – ASOS. Jeans – G-Star RAW (tight)


Jeans – G-Star RAW (wide)


Tighter jeans, wider quarters.

If you happen follow me on my satellite rant-channels such as Twitter or Instagram you’ve been subject to the live stream moaning of all things related to the joy of moving homes. For this I apologise. If you don’t however, you 1) are making smart choices in life (or at least very refined taste in internet personalities) but also 2) missing out on a whole slew of embarrassing food choices that explain for mysterious stomach bulges that excite and disappoint my mother every other day around dinnertime. (“Kebab or baby?”)




For the past month I’ve been in nothing but jeans (these two G-Star RAW pairs, my current fav), occupying myself in packing, unpacking, and learning the art of leading a professional life in the most trashcan-like setting in the new house. But we have a marble fireplace so, we got that going for us, which is nice. So far we’ve managed to dig a path to and from the boxes containing beef jerky packets, and have sung a bit of Step in Time while vacuuming around the fireplace.

When it comes to moving uniform though, jeans all the way. Tight or wide, I just like knowing I can wipe my hands on my leg since I have no clue where we packed our towels. While I go look for some (it has now come to a point where a shower is definitely needed), you tell me whether you’re #TeamTight or Wide when it comes to jeans.

In collaboration with G-Star RAW #TightorWide. Editing P&C. Photo assistance by Simon Schmidt.


Silk scarf – MiH. Leather vest, trench, jeans - GStar RAW. Heels – Gianvito Rossi. Bag – Gucci. Watch – Karl Lagerfeld. Earcuff – CompletedWorks


Bikini-top – Victoria’s Secret. Straw bag – H&M Home. Paleo – Tallulah & Hope. Necklace – Monica Vinader



La RÉsidence des Cascades
Soma Bay, Egypt |

“Well this is perfect”, I said – the minute we stepped into Soma Bay’s La Résidence des Cascades lobby – in a voice best sounding like my father. Then I gave my apple-scented e-cigarette a long drag and tottered around patting my beer belly. You see, my father’s a classic Korean middle-aged man who keeps an emergency golf club in his trunk – not for roadside mischief or helping the neighbour’s boy retrieve his basketball from under the car – but for practicing his downswings in the car park before the next meeting. One of the larger hotels on the Soma Bay strip, the Cascades, in its terracotta-orange walls and latticed-corridor goodness overlooks a vast 18-hole par-72 championship golf course. It’s dad heaven. Don’t ask me what those numbers mean because for the past fifteen years I’ve waved off golf lessons for club sandwiches.



Top – Mango. Leather shorts – H&M. Bag – L.K.Bennett Rosamund. Watch - Larsson & Jennings. Rings – Monica Vinader.






It’s a classic fly-and-flop destination, especially when drab-coloured midwinter skies of London is your origin and a fiery red sunset is the destination. For those who, like me, think ‘18-hole’ is something to do with a nice big donut, will probably choose to appreciate the abundant Egyptian sun, Red-by-name-but-very-blue Sea, and a rather vigorous (?) dip in the Thalasso-tonic Hydrotherapy pool. Also if you’re travelling with buddies like Carrie and Abi you may end up spending the whole afternoon horsing off in the pool with the entire hotel’s balconies as audience…

Stay tuned for Part 2!





Thalasso-tonic Hydrotherapy pool containing 830 m3 of sea water



Great for: family fun, golfing, and overflowing breakfast buffet.

Park & Cube was a guest of Soma Bay, all views and opinions are my own.



Hat - Hoss Intropia. Top – American Apparel. Floral shirt – Zara shirt worn as skirt.