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Lancôme x Alber Elbaz

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Fashionary x Swash journal

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Colour palette – Pink

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HypnôseHypnôse StarHypnôse Doll Eyes

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Lancome x Alber Elbaz mono palette

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Turtleneck crop-top – American Apparel. Flared skirt – Zara (similar). Shoes – DIY satin ribbon on Whistles with help from Kit. Lip bag – DVF (similar in gold). Encrusted chain bracelet – Topshop. Tiger bracelet – Kenzo (similar in Silver). Mock-pearl earring – Topshop

We all know it doesn’t take very much to excite the hamster inside my head, but pretty packaging is definitely one of those things. That and pizza. Sometimes one thing comes in another (i.e funky Domino’s pizzabox design) and that’s when it gets wild up there. There’s a chest under my stairs full to the brim with old food packaging, jewellery boxes and gift wraps – yess, I’m one of those annoying people that take forever opening presents because hello, the paper needs to be archived and stored. Is this also considered hoarding? My significant other routinely brings home fifteen cans of tuna ‘because honey, they were on sale‘ and yes if zombies take over then we’d survive for about three days on tuna and peanuts, but I’m not sure what my stash of beautiful packaging would benefit us other than to paper-cut myself to death refusing to eat another tuna can. Sometimes I go full Sheldon Cooper on the packaging – especially for beauty products – and keep the products too in mint-condition, which was my intent for these beauties from the Lancôme x Alber Elbaz collaboration before this damn blog thing said no.

No, I had so much fun shooting this – all loosely inspired by the Lancôme Hypnôse video, where Alber Elbaz puts on a show dressing four iconic Lancôme mascaras. I fell right in love with the illustrations of the ultra-chic frow with heels + bows, and while I did manage to mimic the bows with an impromptu DIY, the ‘chic’ was promptly crushed after being kicked out of the V&A for jumping in the Music Room. I kid, but I am wearing a wig, so there, #ChicToAbsolutelyNoLev.

Photos with help from the lovely Johanna Lees, Editing Park & Cube; Collaborative post with Lancôme.