Park-and-Cube_LFW-Aptmt_001

London Fashion Week · ss16
Park-and-Cube_LFW-Aptmt_008
art direction SHINI PARK photography & styling PARK & CUBE supported by THE APARTMENT, in collaboration with KURT GEIGER

Park-and-Cube_LFW-Aptmt_002

Park-and-Cube_LFW-Aptmt_003

coat HARRIS WHARF LONDON socks KOREAN (SIMILAR) shoes KURT GEIGER

Place Charles de Gaulle: the deathtrap of a roundabout in central Paris where twelve straight avenues cross intersect in a star-formation – a place where I have sworn I will eventually die no matter what mode of transport I’m in/how veteran of a driver may be commanding the wheel/handlebar – is possibly the best I can do to explain Fashion Month to those outside the industry. It’s that noise, the lack of traffic lanes of any sort, the uncomfortable closeness to fellow comrades marching around the roundabout, and having to manoeuvre through the full circuit without crashing into, say, a scooter, or a blithe pedestrian (most possibly a tourist – even in the metaphor) (how many a German tour group experienced a Lion King-esque streetstyle photographer stampede towards Kendall, I do wonder) trying to jay-walk his way across to the Arc de Triomphe and wreaking havoc to any conceived order in this chaos. That is Fashion Month, for me.

In this equation, London is a relative comfort zone only due to the fact that the bed is familiar and the husband is baffled IRL (instead of ‘Y U DO DIS’ goodnight messages on WhatsApp), but the chaos is as thick. Tickets are missing, Simon – my source of enthusiasm in all this – ever scrambling in pursuit of some order in chaos (an impossible feat), and of course, the new Soho venue is simply a ‘hilarity’. Between all that, the fresh, new collections are the only clear sound in the commotion, that and the Apartment – a sanctuary known to digital somebody’s in the same plight. It may hustle and bustle, but anywhere that’s stocked with burgers, nap-pods, emergency Kurt Geiger, and infinite charge-stations is a clear win in this roundabout of death. In fact it’s like taking residence in the Arc de Triomphe, which coincidentally is also one of the best vantage points of the city (Alice knows).

Park-and-Cube_LFW-Aptmt_006

shirt CARVEN top KEEPSAKE skirt KIRSTY WARD boots KURT GEIGER

Here’s a scribble and a song, on the past season in London. More a scribble, because even after three weeks of supposed R&R my ears are still ringing of shell-shock. But I suppose that’s just me, getting closer to my 30’s and the bottomless barrel of excuses that come with. Call us a cab, BECAUSE I’M 30 AND WALKING IS DIFFICULT. Heck, I can’t wait to be 50.

GTG, husband’s just texted me a ‘Y U DO DIS’ from the other room.

Park-and-Cube_LFW-Aptmt_007

09:10 Japanese Breakfast at Koya Bar
10:01 Soho traffic is actual comedy
10:16 Stripes = YAS. At J.JS.Lee
12:20 Picnic-chic at Mother of Pearl: Season’s Favourite
Wool-piqué top
Mother of Pearl
Twist Lock Bag
Louis Vuitton
Love Chords Bracelet
Park & Cube for X Jewellery
Platform Sandals
Kurt Geiger
Platform Sandals
Kurt Geiger
L Der Watch
Larsson & Jennings
Platform Heels
Kurt Geiger
Park-and-Cube_LFW-Aptmt_009

Park-and-Cube_LFW-Aptmt_010

Park-and-Cube_LFW-Aptmt_009

Park-and-Cube_LFW-Aptmt_0012Park-and-Cube_LFW-Aptmt_011

Park-and-Cube_LFW-Aptmt_0017

Top – Zara. Skirt – Louis Vuitton. Trousers - Finders Keepers. Shoes – Kurt Geiger

Park-and-Cube_LFW-Aptmt_005

A hub, rest-stop and playground for digital influencers during Fashion Month

Move aside coffeeshops, hotel lobbies and odd little sandwich joints. Wrangling over one power outlet with 12% battery and changing awkwardly in the unisex toilet is a thing of the past. the Apartment is juice-a-plenty (both of fruit and the electric kind).

Park-and-Cube_LFW-Aptmt_0013

15:10 rockstar eedding vibes at julien macdonald
15:55 Flash hair trim at Jhair
17:25 slinky silk & fluff at Topshop unique
18:05 Regina Pyo pick-me-up
Peekaboo bag
Fendi
Matte Home Ring
Effra London
Asymmetrical knitwear
Joseph
Zipped Boots
Kurt Geiger
Pleated Culottes
1205
‘Streets of London’ bracelet
Park & Cube for X Jewllery

Park-and-Cube_LFW-Aptmt_015
Park-and-Cube_LFW-Aptmt_0014
Park-and-Cube_LFW-Aptmt_016
Park-and-Cube_LFW-Aptmt_017

Burberry SS16

Park-and-Cube_LFW-Aptmt_0016

Journey to
the
ends
of the world

I am a 90‘s kid. What this means is that my primary excitement in life usually consisted of some form of waiting or another, be it in the 3-page hand-written letters from a pen-pal in Japan, or sighting my favourite song on MTV. If you too are a 90‘s kid you will have sung the anthem of the modem connecting to 56kbps, and understand why the PC had to be left on overnight for a flick to download. Joking aside (at arm‘s reach though), with the rise of insta-everything and deliver-yesterday convenience, we are forgetting about this glorious thing called patience, and the stories that happen while you wait.

You all know my thoughts towards the brands I like to work with, they have one thing in common: the value of patience; of travelling to the ends of the earth to obtain only the best ingredients – ingredients not available on Amazon Prime that‘s for certain – and treating with care and respect. Bombay Sapphire is one of those companies: full of character, story and passion – all bottled up in layers of flavour, into a clean London Dry Gin. So, here‘s a visual collection of stories that make up the notes of the extraordinary, new Star of Bombay, shot in my local tropics: Kew Gardens.

And of course, drink responsibly.

Created for
Bombay Sapphire

Top – Regina Pyo. Belt – Stella McCartney. Trousers – Wilson PK

Park-n-Cube_Bombay-Sapphire_Digitorial_001

Park-n-Cube_Bombay-Sapphire_Digitorial_002Park-n-Cube_Bombay-Sapphire_Digitorial_004

Star of Bombay is created with two new botanicals, Bergamot Peels and Ambrette Seeds – elevating the exceptional balance of Bombay Sapphire and taking the CAPTIVATING FLAVOUR of London Dry Gin to a new dimension
Above: Top – Stella McCartney via Harvey Nichols. This photo: Top – Charlie May. Dress – Tata Naka.

Park-Cube_BombaySapphire_020

a complexity that feels more like an aged spirit

Park-n-Cube_Bombay-Sapphire_Digitorial_006

Park-n-Cube_Bombay-Sapphire_Digitorial_008Park-n-Cube_Bombay-Sapphire_Digitorial_009Park-n-Cube_Bombay-Sapphire_Digitorial_010

Composed of intrinsic LAYERS OF FLAVOUR, Star of Bombay is produced in very SMALL BATCHES, entirely at Laverstoke Mill in England using a unique craft process

Park-n-Cube_Bombay-Sapphire_Digitorial_011

Park-n-Cube_Bombay-Sapphire_Digitorial_012

Dress – Marques’Almeida via Harvey Nichols. Jeans – ASOS. Sleeveless Polo-neck – x. Shoes – Coach. Earrings – Maria Black.

Park-n-Cube_Bombay-Sapphire_Digitorial_013

Top – Regina Pyo. Suede skirt – American Apparel. Culottes – Tata Naka

Park-n-Cube_Bombay-Sapphire_Digitorial_014_1Park-n-Cube_Bombay-Sapphire_Digitorial_015

From the sunsets of Morocco to the blistering volcanoes in Java, EXOTIC INGREDIENTS are sourced from the ends of the world to create the clean notes
Dress – PYRUS. Coat – Emilia Wickstead via Harvey Nichols. Culottes - Reiss. Shoes – Coach. Earring – Maria Black.

Park-n-Cube_Bombay-Sapphire_Digitorial_016

art direction SHINI PARK studio makeup VANESSA VU styling and photo assistance SIMON SCHMIDT