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Created for
Sainsbury’s Tu

From single-handedly sustaining the pot-noodle industry to eating said noodles daily with chopsticks made of Windsor & Newton watercolour brushes (numbers 00 and 0 are best for grip and precision) on account of leaning tower of pizza boxes and various unwashed crockery, I have lived the ‘uni life’. Thoroughly, might I add. This very site – now my livelihood – was in fact a love child between Chronic Procrastination (who may be the love of my life) and myself, thick into second year of my BA course. Which, just like the tuft of window moss I passionately nursed right around the same time, or learning how to knit, were anything BUT conducive to my higher education. The common denominator for all this being: deadlines.

…for we all remember the penny-pinching days of living exclusively on instant noodles and PB (J too if lucky) sandwiches.

Top – Sainsbury’s Tu GFW collection. Trousers – Rodebjer

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The lucky graduate
i.e the one who secretly worked her ass off to the demise of her procrastinating peers
Ladder lace detail top – Sainsbury’s Tu

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By the time my graduation show rolled by, all I had to show for the four years was a crude, ill-executed prototype of – to my defence – a grand concept that was meant to get me a D&AD award, if not an Oscar, with a side of Would sir like to see my hand-knitted SpongeBob, or a DIY moss garden, OR MAYBE MY FASHION BLOG? Of course, no amount of grovelling and showing off of various love-children would win me a job. So, hats off to Genevieve Devine of Northumbria University who was awarded the 25th Anniversary Sainsbury’s Tu Scholarship Award and a rare opportunity to start the relationship with the public through an accessible collection backed by a strong patron.

Here’s first glimpse of the Tu x Graduate Fashion Week collection (already in stores), comprised of historical workwear* silhouettes in natural fibres and punctuated by sweet embroidery details that hint at a carefree summer days and simpler times when I could coast by, dodging deadlines and knitting the crap out of things.

*Oh the irony…

Sweater – Charlie May. Trousers – Rodebjer. Choker – By Boe (similar). Necklace – Louis Vuitton. Bag – Coach ‘Swagger 27′

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#givecoachorelse

Coach holiday campaign #GiveCoachorElse

It’s that time of year again, when you’ve just done dusting Halloween sweets off your chin and immediately a school of reindeers materialize above you, harnessed by a string of fairy lights, attached to a (glittery, it has to be glittery) sleigh of some sort. You yell ‘STAHhhP’ and try to protest, but you can’t deny that the days are shorter, colder and that toffee nut latte is exactly the thing you need to replenish the calories lost shivering in your ill-heated office. You feel bad and dust the top with a bit of your husband’s banana-tasting protein powder, for which you later get yelled at for spilling all over his gym bag.

Yep, even I – the self-proclaimed Cynic – have taken to mentally dividing shops into gift categories (i.e bag of sweet potatoes at Tesco’s = Husband) and threatening for certain gifts – quite like the cheeky new Coach #GiveCoachorElse holiday campaign, where the Coach girl gets exactly what she asked for. I’m excited to share with my readers here first. See, it’s my kind of campaign, because 1) I, the cynic, have always wanted to punch Santa and 2) one really should be clearer about what they want unless they wanted a drugstore hairbrush for the holidays. This bag, husband, this bag. And vouchers for Five Guys.

In collaboration with Coach as the season’s digital ambassador.

Disney characters strung up on a massive dead fir is definitely my kind of Christmas tree
London St Pancras station
Leather shearling trench- Coach. Bag – Coach ‘Swagger 27′

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Leather shearling trench- Coach. Trousers – Simon’s own. Brogues – Chanel. Bag – Coach ‘Swagger 27′. Luggage – Globe Trotter. Sweater – Coach.

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