Coach launch at Selfridges + a little special announcement

Here’s an exciting piece of news I’ve been holding off on for some time now – I’ve been jogging in place until that light turned green. On the second day of London Fashion Week, Coach threw an intimate soirée to celebrate the launch at Selfridges, and that was my green light. I’m happy to share now that I will be working with the brand as the UK ambassador for the season, and boy am I looking forward to playing centre field (I mean, have you seen all that shearling). The brand seems to have been given a new lease of life ever since Stuart Vevers took to the archives and emerged with a playful take on what Coach is great for: practical designs and leather. Think Americana, a tinge of of preppy, mixed with classic sportswear. If you haven’t seen the AW15 collection, winter is coming, this may indeed be the ideal time to take a gander. As always, I’m looking forward to interpreting the collection in different visual stories in the coming months, and hope you are as excited as I am with this partnership.








Wearing full Coach look from the AW15 collection


A small disclaimer that while this blog may suddenly be rife of ‘sponsored’ initiatives, everything is my interpretation and edit. Nothing goes up without passing through very strict brand alignment and quality control. And first and foremost, this is still a very personal space for me, so while I feel privileged to be compensated for my time and work (just as one would in a day-job), all decisions for collaborations are made very subjectively in consideration of my readers.

Louis Vuitton x Yayoi Kusama @ Selfridges, London

24 windows based on her poem ‘Love Forever’

Selfridges Wonder Room concept store

After closing hours: the coming together of the Selfridges installation

And your own little Kusama keepsake: Easy-peasy dotty DIY

What you’ll need
Red and White are basically the only two colours you’ll need to rock dotty limbs this but it might be fun to add a bit of LV flair and accent with a yellow, green or black. Otherwise the usual – top & base coat, toothpick or pin, scrap bit of paper to use as palette (best if laminated paper)

Prep nails by filing and buffing to a unified shape. Apply base coat, then paint on colours in any order that tickles you.

Load the brush with adequate amount of polish, then pat the tip of the brush onto the nail. The size & shape of most nail polish brushes should be perfect to make a round-ish mark without too much effort.

Unload a dollop of nail polish onto your scrap paper, then using a toothpick, add in smaller dots.

Many thanks to Anna for the tour around LV x Kusama concept store in Selfridges Wonder Room, and Michelle for helping with photo no 16.

So word on the street was that Louis Vuitton erected a 6-metre-tall Kusama to guard the Selfridges main entrance clock, and seeing that Dr Google wasn’t answering my ‘why am I seeing spots everywhere’ questions (‘It’s just worms in your eyes’ is not helping, dude) I decided to pay Dotty-san a visit. There she was, five whole metres of that red dress (she was born in it, I swear) and a pair of door-sized black loafers casting shadows above my head. It was all too large for a simple Q&A session so I decided to take it up with the

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more adequate version in window #23 of total 24 dotty windows. I enquired about her plans of world domination (starting with Instagram) and she stood solemnly answering with blinks (strict orders not to move during daytime apparently, all very Toy Story) – one blink for YES world domination, two for NO world domination – and just that one blink it was.

Make sure to pay her a visit at the LV x Kusama concept store in the Selfridges Wonder Room before the 19th October.

Some tips with the nail-do:

  • The Kusama polkadot pattern doesn’t actually have a grid-based pattern, the dots are positioned quite randomly in varying sizes. Best if you start with the biggest size and go for a Marc Jacobs-y dot-spacing then fill the surroundings with smaller dots.
  • Red-white is the classic combo, but the LV x Kusama collection features yellow-black, green-black and blue-black. The yellow-black skirt is one of my favourite pieces so I thought I’d put that as an accent (ring finger, right hand).
  • When doing the dots, it’s best to get as little varnish on your brush as possible to avoid having a blob and waiting for it to never dry.

That’s all! Easy peasy, dot butt squeasy!