Inspired by nature, all pieces are eco-embracing with the use of natural dyes and organic fabric.

Seoul Fashion Week AW10 26/03 – 01/04

I’m being chased by another deadline and slept 6h in the past 50 hours so please forgive me, I’ve dug out photos from all the way back in March during Seoul Fashion Week. I’d wanted write about this for a long time and now that I’ve got this opportunity I don’t really remember how it felt to sit there. I’ll let the photos do most of the talking. The designer’s website doesn’t offer much more than that he takes inspiration from nature, but what I really sensed in the collection was a very folky Korean  traveler look –  ragged and disheveled, walking through a foggy forest, Samsonite strapped on donkey…

Park Dong Jun

What started out as a parade of borderline generic-Asian dress designs with ribbon belts, when Park’s pattern prints started flowing out in combo with velvet and wool, the collection graduated to a wowza wrap-up. Inspired by Tolstoy’s Anna Karenina, Park had illustrated dark romance, playing with a rather ‘passionate’ colour palette of flame-orange, crimson, black and nude – all on a cold forest backdrop. It was like psychedelia on a runway, seeing those silk prints flitter by dragging their blue shadows…

Shin Jang Kyoung

The models looked lethal as they stomped down the glittery runway in their black pleather (as we like to call it) stripper heels and crow’s nest hair. I was amused at the show they put on more than the collection itself (a theme done-too-often, I find), especially at the end when the entire 18-model troop walked up and down, up and down the runway for a good 10 minutes. The collection screamed the usual gothica, femme fatale, feminine domination – but that last act was like a crack of the whip, so effective.

Seoul Fashion Week FW’10; March 2010

To those who still think the earth is round, shame on you! I flew far-far East and eventually fell off the page and onto the next, (which should perfectly explain the 9 day hiatus, yes?) did you know that puppies and Starbucks Mocha Frappucinos grow on trees in the next page world? We’re missing out big time, I tell you.

Come fly east to Korea next season, I promise you won’t be disappointed. My first day of Seoul Fashion Week was their 6th day, and it was still bustling from noon straight to the last show at 8pm as excited crowds spilled out from shows, high on catwalk smoke… then they would leave swiftly as a new crowd shuffled in. Catwalk tickets are generally available for purchase for back seats and standing spaces at SFW, which meant there was a constant wave of new faces queuing up. Way to churn the streetstyle basket!

Thanks again to Lynette & Adrienne of Kokokoreano for an amplified SFW experience; what would I have done without Adrienne’s (non-Korean) laser eyes burning ‘VIP’ onto the walls? Also, wonderful to have met you, Claire & Ben of WGSNEileen and Freya!

Silk blouse – Make Lemonade Shop, Sweatercoat – ZARA, Leather dress – Vintage, Nude heels – Kate Kanzier, Bag – Vintage thru Etsy

For those who don’t follow me on Twitter or my worldwide telepathic broadcasting (how could you not?) I’ve been in Seoul, South Korea (The country next to Sweden for those who missed out on Geography in Highschool) since the 30th of March. Since then I’ve been hustled around relatives’ houses meeting grandma 1,2, uncle & aunt #1, 2, 3, 4, 5…. Let’s just put it this way, my dad has 4 siblings and my mother has 5 – and I only packed heels.

I’ve had a chance to attend the last two days of Seoul Fashion Week as well, courtesy of Adrienne & Lynette of Kokokoreano, and soon will be bombarding this place with 2 days’ worth coverage. Brace yourselves, I know how hard it was during London Fashion Week.

Thank you Kit of Style Slicker for snapping these photos for me. Man, you’re good.