It all starts with this line: ‘You just said [insert dream food] and my eyes went all blurry’. That’s all it takes for the office to collectively groan/sign/wail a little as knees buckle and pens to fall out of melty hand grip. It doesn’t take much, but garlicy pasta, sweet potato fries and ice-cream take the trophy in prompting the most creative noises and about eleven, maybe twelve minutes of temporary vision + hearing loss that does not help with general productivity. The news, therefore, that Häagen Dazs (SIGH) to officially supply ice-cream (AUuhhh) to Wimbledon, and create a limited-edition Strawberries & Cream Stick Bar (YAaaAS) possibly made the neighbours wonder what it is we do in this office, really.



one of the addiction of Wimbledon is getting lost in the vacuum of suspense

But noise tells everything, doesn’t it? And the lack thereof. Contrary to what I’d expected, Wimbledon is much less about the scores or the off-chance that you’ll spot Andy Murray scoffing down a banana in an information booth, or Federer adjusting his headband at the men’s (both of these need to be a Snapchat filter). The real joy is getting lost in the deafening silence between a forehand hit and a slice, or the split-second of hush before the board updates the scores. It’s the collective, gentle gasp, and a thunder of hoot-less clapping after a match-set that makes Wimbledon so addictive. Every single spectator leans in, decisively tracking the yellow ball as it tours the court with every hit, completely lost in the moment. Add a Häagen Dazs ice-cream* to this equation and you’ll need to lay down from mirth overdose at some point.

*If Wimbledon is not one of your summer plans, the limited-edition Strawberries & Cream Stick Bar is also available exclusively at Selfridges during the Championships fortnight (London Oxford Street, Manchester Trafford Park and Birmingham Bullring) – just make sure to go by the Wimbledon finals weekend.

Top – 3.1 Phillip Lim. Skirt – Cedric Charlier. Shoes – Stella McCartney. Watch – Rosefield.


In collaboration with Häagen Dazs


Fit & Flare
Fit in, or flare-out: my two shoulder angels for all major decisions in life and also two denim styles I’ve loved and abused since I was about thirteen


styling & photography
Park & Cube
in collaboration with

Top – My own. Jeans – flared mid-rise jeans by Paige Denim.


Jeans – Margot ultra-skinny high-rise jeans by Paige Denim. Top – POLO Ralph Lauren


Come on skinny love just last the year…

Hands up, if you too took a pair of blunt scissors to your jeans in middle school, cut a slit up the sides and haphazardly stitched floral/plaid(/corduroy!?) fabric to make flares. We used to call it morning glory jeans – my mother used to call it WHY IS THE SEWING MACHINE BROKEN. Fast forward a few years, skinny jeans dominate the denim world, and I guarantee you took the same blunt scissors and ripped up holes up and down the legs of a victim pair. Your mother may have tried sewing them up at one point too.

What’s clear is that these are two denim styles that punctuate my youth, and still reign a hefty side of my closet. I must own a billion iterations of the ‘skinny jean’ and one too many stripper-heels now to make some of the zillion flares I own work. Point is, years later, they still work – as attempted in these looks I’ve been abusing this season – in collaboration with Paige Denim at Selfridges, which has allowed me to glorify the two staple jeans of the last 15 years of my life in a wee digitorial that I had such fun putting together with my team.

Disclaimer: Personal story, sponsored by Paige Denim and Selfridges



Dress – My Own. Jeans – Margot ultra-skinny high-rise jeans bye Paige Denim.


Lou lou flared
mid-rise jeans
Suede coat – my own. Jeans - flared mid-rise jeans by Paige Denim.

Top – My own. Jeans – flared mid-rise jeans by Paige Denim.

Margot Distressed ultra-skinny mid-rise jeans


Journey to
of the world

I am a 90‘s kid. What this means is that my primary excitement in life usually consisted of some form of waiting or another, be it in the 3-page hand-written letters from a pen-pal in Japan, or sighting my favourite song on MTV. If you too are a 90‘s kid you will have sung the anthem of the modem connecting to 56kbps, and understand why the PC had to be left on overnight for a flick to download. Joking aside (at arm‘s reach though), with the rise of insta-everything and deliver-yesterday convenience, we are forgetting about this glorious thing called patience, and the stories that happen while you wait.

You all know my thoughts towards the brands I like to work with, they have one thing in common: the value of patience; of travelling to the ends of the earth to obtain only the best ingredients – ingredients not available on Amazon Prime that‘s for certain – and treating with care and respect. Bombay Sapphire is one of those companies: full of character, story and passion – all bottled up in layers of flavour, into a clean London Dry Gin. So, here‘s a visual collection of stories that make up the notes of the extraordinary, new Star of Bombay, shot in my local tropics: Kew Gardens.

And of course, drink responsibly.

Created for
Bombay Sapphire

Top – Regina Pyo. Belt – Stella McCartney. Trousers – Wilson PK



Star of Bombay is created with two new botanicals, Bergamot Peels and Ambrette Seeds – elevating the exceptional balance of Bombay Sapphire and taking the CAPTIVATING FLAVOUR of London Dry Gin to a new dimension
Above: Top – Stella McCartney via Harvey Nichols. This photo: Top – Charlie May. Dress – Tata Naka.


a complexity that feels more like an aged spirit



Composed of intrinsic LAYERS OF FLAVOUR, Star of Bombay is produced in very SMALL BATCHES, entirely at Laverstoke Mill in England using a unique craft process



Dress – Marques’Almeida via Harvey Nichols. Jeans – ASOS. Sleeveless Polo-neck – x. Shoes – Coach. Earrings – Maria Black.


Top – Regina Pyo. Suede skirt – American Apparel. Culottes – Tata Naka


From the sunsets of Morocco to the blistering volcanoes in Java, EXOTIC INGREDIENTS are sourced from the ends of the world to create the clean notes
Dress – PYRUS. Coat – Emilia Wickstead via Harvey Nichols. Culottes - Reiss. Shoes – Coach. Earring – Maria Black.


art direction SHINI PARK studio makeup VANESSA VU styling and photo assistance SIMON SCHMIDT

(Rollover to activate numbers ↓)

Daytime tote’n: 3.1 Phillip Lim Pashli satchel via Monnier Freres

Front/rear lights for my bicycle that I never realized I had – I swear this bag belonged to Mary Poppins
Cutler & Gross sunnies, window reflection sadly does not come with.
LC-A+ camera because I’m too cool for school, or too poor for the Canon EOS M.
3.1 Phillip Lim Pashli satchel in pine green, AKA our Christmas tree this year.
Urbanears in ‘do-not-disturb’ tomato-red, and best noise cancelling headphones.
Spare battery and memory card for the beast that bears the name of Canon + business cards for this enterprise.
Samsung Galaxy SIII – another one of my horcruxes.
House keys and oyster card, if I’m clumsy enough to lose this I should be put into jail.
Fashionary planner 2013 (also featured in first image) and assortment of pens + portable watercolour kit
Wallet from Chloé, red for ‘warning’ or ‘danger’, or would yellow wallet be a better reminder that I don’t have unlimited funds?
Tapestry pouch, stolen from mummy who had it since we lived in Austria in the late 80’s.
Leather gloves from ASOS with slits, for knuckle dusters, naturally.
Not pictured, but the main culprit for carpal tunnel and all known diseases, Canon 5D Mark II + lens

I carry my laptop if I feel particularly insane that day.
Beauty bag: YSL Rouge pur Couture lip stain (10), Estee Lauder lipstick (Lilac) & lipliner (in 03 Tawny), Valentino Valentino mini Eau de Parfum, bobby pins, Chanel bronzing compact

… and a compressed version of that for the evening: DVF Carolina lip bag via Monnier Freres

Stella McCartney Falabella zip pouch as a thin wallet alternative.
YSL travel compact, bought at the airport under pressure of ‘duty free’
DVF Carolina lip bag, bumping strangers in the tube with the lips and being awkwardly intimate.
YSL Touche Eclat for lightening touchups, perfect for under-eye baggage.
Samsung Galaxy SIII – another one of my horcrux.
Chanel ‘Laser’ lipgloss for the impromptu jedi battle, naturally.
Balenciaga Eau de Parfum purse spray (mini vial), also can be pepperspray, depending on situation.


Leather knot bracelet – COS. Watch – Sekonda. Wallet - Stella McCartney Falabella wristlet (c/o Harrod’s)

Studded boots – Chloé Susan (c/o Net-A-Porter). Shoes – ASOS

Coat – Mango. Jeans – James Jeans. Cashmere sweater- Uniqlo. Shoes – ASOS. Bag – Kurt Geiger Rhubarb rock. Snood – DIY Knitted. Silver necklace – Gift from mummy (Korea)

Sometimes I forget that my ‘normal’ friends have no idea I’ve been blogging for the past four years, and by blogging I mean scrambling around in a hamster-wheel charging for the vague unknown, and generally being occupied full-ish time doing so. I didn’t plan on letting this define my life, and if I still have a say, I’d like it not to, but I’m slowly starting to realise that I’ve subscribed to a very particular brand of lifestyle brought on by this business of web logging. It all became clear, really, when Carrie and I went to Paris for a night (yes, girl-on-girl details if you come back after midnight, you know it) for a small project with YSL Beauté, and all throughout I had this odd sense of comfort. The type of comfort that comes with the fact that I can hand her my camera and then pose as if the camera isn’t there, or the fact that we’ve mentally agreed on meeting at my room in twenty minutes, fully dressed and ready for some outfit shots. She will know exactly why we’re going out on a five-mile walk in 4-inch heels with a pair of foldable flats in our bags, and why I insist on hovering over our rapidly-cooling crêpes that we waited half a frozen hour to get our hands on for the sake of a photo (which, as you can see, didn’t even make the cut). Is this all getting a bit weird? Are we perhaps editing ‘the moment’ and never enjoying it as is? With that said, I had a swell time with Carrie and the YSL Beauté team, and Paris is even more stunning in the autumn.