Jumpsuit – Next. Shoes – Valentino

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Top & bottom – Pyrus

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“Take vitamins. And wear a cardigan – you look cold on your blog” . “Hiii mum.” This year I am 27, going on 28, and that is still the opening line to my weekly phone calls with dear mother. So this feature, essentially, is visual proof for her and the world that I am indeed consuming Vitamins, a more liquid – aka exciting – version of it, in fact. Well, at least on days I forget to choke on a fistful of baguette-sized tablets that is. This is just like when I had to put up a series of food pictures (#didyoureallyeatthat) (#yes) because one day she said “dear you look malnourished”, although thinking back, I really should’ve just have photoshopped a salad into every shot. Next up, cardigans.

This indeed is an editorial partnership with V Water - a relatively new zero-sugar drink that’s packed with Vitamins (B, C and E) and no artificial gunk, sweetened from the natural extract from leaves of the Stevia plant. My favourite taste is the Ginger and Mango that contains a bit of zinc for a boost as well. I had so much fun shooting this – CMYK and all, although this colour scheme happened completely accidentally. As a graphic designer however, one could say that CMYK is never an accident, but a lifestyle. And you gotta read that last bit in your best hipster Morgan Freeman voice.

Art Direction Park & Cube. Photos by Kris Atomic. Shoot assistance Simon Schmidt. In Collaboration with V Water

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Top – Topshop Unique. Trousers – Zara.

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Tablet – Lenovo Yoga. Envelope pouch – Smythson. Heels – Bally. Headphones – Bower Wilkins.

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London Fashion Week SS15: A visual diary

Hyundai i20

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Hunter SS15

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Charlie May SS15 eyewear

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Mary Katrantzou final walk

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Max Factor Skin Illuminator Foundation & Colour Corrector Stick

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Topshop Unique SS15

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Topshop Unique SS15

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Food on instagram because proper photos on DSLR? Ain’t nobody got time fo that.

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Wearing: Top – COS. Trousers – Zara. Bag – Marni. Shoes – Tibi. Watch – Larsson & Jennings. Rings – Monica Vinader. Cross-Ring – Elizabeth & James (via REVOLVE)

What do they say – Give a woman a house, she’ll make a home? Well, give a woman a Hyundai i20 over Fashion Week, and she’ll make a Death Star on four wheels and one 22-year old driver very, very uncomfortable. This, like many things in life – including adding soy sauce to everything – I blame my mother. Growing up, mornings were a battle of which sibling can out-stupid the other one, starting with putting shoes on before trousers, smearing toothpaste all over our faces and pretending to shave… you get the gist. This led to my poor mother having to shovel us into the car every morning along with 2 x cereal bowls, school outfits, homework, toothbrushes… (at one point I believe there was a pillow fort in the car), and she’d drive with one hand while the other ‘conditioned the air’. Fast forward to SS15 LFW, I inhale a plastic container of scrambled eggs in the car while deciding on an outfit, and with each day a new pile of clothing spilling out the passenger door. At the end of Day One I attend a makeup session at the Apartment with Max Factor discovering the new Skin Luminizer Foundation, and from that point on I use the tinted passenger window to accomplish the ‘dewy look’ in the ensuing mornings, just how Caroline Barnes instructed. My 22-year old driver awkwardly avoids using the rear-view mirror (apparently a touch worse than drink-driving) during my changing room sessions, but we somehow manage to make a split-second eye-contact just when my head is halfway through a sweater. Thankfully this Death Star is all about efficiency (close that hatch…) as we slice through morning traffic, and I arrive at the first show of the day with a Aquafresh breath and lotion behind my ears.

Stay tuned for some of my favourite collections so far!

Huge thanks to Hyundai UK for, gee wow, a car with my logo on it (!), and allowing ‘5 more minutes, mum…’ to happen. Please forgive me for any coco puffs found between the seats. 

Topshop AW12 Old
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Billingsgate Market, London Fashion Week

I can’t highlight enough how admirable Topshop is when it comes to spatial arrangement – seated in the first row or standing in the back the view is simply spectacular. Thankfully there’s also none of that courteous yet begrudging ‘nod’ to online media so popular in other shows that help fill the space near the walls but eventually fill the blogosphere with badly taken photos of model’s scalps. Topshop Unique truly is one of my most anticipated shows at LFW, not just because time and time again they being the frothiest milkshake that naturally pull the boys and buoys, but because they seem to give a lot of effort to show respect to all individuals of media. Well, I’ll stop there before I start taking the butt-kissing to second base, but you get my drift. The collection was spot-on and right up my alley – military, utilitarian, urban, sharp cuts and great draping – absolutely wearable. Less of the gimmick and more of the chic – HEY THAT RHYMES – overall a more sophisticated package with pieces that might as well end up as timeless wardrobe staples.

London Fashion Week, SS12;

Here’s 15 shots from the streets during LFW – Am I displaying exemplar editorial skills by condensing hundreds and hundreds of shots from the five days of LFW into a neat 15? If you’d like to think like so I won’t stop you, shucks, with that rate I might as well have solved world hunger and written a book on DIY Feed the World with sachet of condensed milk attached as gift.

1- Candice Lake, 2- Nam of StreetFSN, 3- Elif with Mulberry mask, 04- Girl at Topshop Unique, 05- Anna Della Russo Prada number, 07- Rumi & PS1, 09- Dapper Matthew Zorpas, 10- The cutest shot in the world, 13- Nadia after the rain, 15- Carolina Engman surfer kitty

Topshop Unique show, London Fashion Week at the Old Waterloo Terminal 18/09/11

The other day, Craig mentioned that it’d be amazing to be invisible as a streetstyle photographer, of course at which point I looked around because I could swear there’s no one there… He’s pretty good at it though, well, except when he wears the brightest yellow rain poncho – that’s how he gets shots of models running, away from him le obviously. I digress. These shots at Topshop Unique may seem that I either was 1) squatting straight bang in the centre of the catwalk, or 2) was invisible. Fact is, Topshop came up with the most unique seating arrangement for bloggers – 3 rows of seats flanking the narrow entrance of the catwalk – we were basically on the catwalk. (Check here) It’s genius though, and so generous, because so far I’ve been seeing nothing but backwardsness when it comes to blogger-treatment this Fashion Week, including an embarassing 30-minutes of queuing at a special bloggers’ line at Somerset Houes waiting for some stranger to pull up my blog on her screen and judge it simply by its looks before determining worthy of accreditation. Topshop seems to get it when it comes to bloggers – arranging essentially two photographer’s pits at each end of the catwalk and letting the rest enjoy the show without worrying about being punched by a telephoto lens. Unique SS12 was all about Cleopatra in urban London, stippled with gold accents, lots of activewear fabric yet carrying the smouldering Egyptian goddess theme throughout. I personally adored it, looking forward to fun pattern/texture layering come SS12!