London Fashion Week · ss16
art direction SHINI PARK photography & styling PARK & CUBE supported by THE APARTMENT, in collaboration with KURT GEIGER




Place Charles de Gaulle: the deathtrap of a roundabout in central Paris where twelve straight avenues cross intersect in a star-formation – a place where I have sworn I will eventually die no matter what mode of transport I’m in/how veteran of a driver may be commanding the wheel/handlebar – is possibly the best I can do to explain Fashion Month to those outside the industry. It’s that noise, the lack of traffic lanes of any sort, the uncomfortable closeness to fellow comrades marching around the roundabout, and having to manoeuvre through the full circuit without crashing into, say, a scooter, or a blithe pedestrian (most possibly a tourist – even in the metaphor) (how many a German tour group experienced a Lion King-esque streetstyle photographer stampede towards Kendall, I do wonder) trying to jay-walk his way across to the Arc de Triomphe and wreaking havoc to any conceived order in this chaos. That is Fashion Month, for me.

In this equation, London is a relative comfort zone only due to the fact that the bed is familiar and the husband is baffled IRL (instead of ‘Y U DO DIS’ goodnight messages on WhatsApp), but the chaos is as thick. Tickets are missing, Simon – my source of enthusiasm in all this – ever scrambling in pursuit of some order in chaos (an impossible feat), and of course, the new Soho venue is simply a ‘hilarity’. Between all that, the fresh, new collections are the only clear sound in the commotion, that and the Apartment – a sanctuary known to digital somebody’s in the same plight. It may hustle and bustle, but anywhere that’s stocked with burgers, nap-pods, emergency Kurt Geiger, and infinite charge-stations is a clear win in this roundabout of death. In fact it’s like taking residence in the Arc de Triomphe, which coincidentally is also one of the best vantage points of the city (Alice knows).



Here’s a scribble and a song, on the past season in London. More a scribble, because even after three weeks of supposed R&R my ears are still ringing of shell-shock. But I suppose that’s just me, getting closer to my 30’s and the bottomless barrel of excuses that come with. Call us a cab, BECAUSE I’M 30 AND WALKING IS DIFFICULT. Heck, I can’t wait to be 50.

GTG, husband’s just texted me a ‘Y U DO DIS’ from the other room.


09:10 Japanese Breakfast at Koya Bar
10:01 Soho traffic is actual comedy
10:16 Stripes = YAS. At J.JS.Lee
12:20 Picnic-chic at Mother of Pearl: Season’s Favourite
Wool-piqué top
Mother of Pearl
Twist Lock Bag
Louis Vuitton
Love Chords Bracelet
Park & Cube for X Jewellery
Platform Sandals
Kurt Geiger
Platform Sandals
Kurt Geiger
L Der Watch
Larsson & Jennings
Platform Heels
Kurt Geiger





Top – Zara. Skirt – Louis Vuitton. Trousers - Finders Keepers. Shoes – Kurt Geiger


A hub, rest-stop and playground for digital influencers during Fashion Month

Move aside coffeeshops, hotel lobbies and odd little sandwich joints. Wrangling over one power outlet with 12% battery and changing awkwardly in the unisex toilet is a thing of the past. the Apartment is juice-a-plenty (both of fruit and the electric kind).


15:10 rockstar eedding vibes at julien macdonald
15:55 Flash hair trim at Jhair
17:25 slinky silk & fluff at Topshop unique
18:05 Regina Pyo pick-me-up
Peekaboo bag
Matte Home Ring
Effra London
Asymmetrical knitwear
Zipped Boots
Kurt Geiger
Pleated Culottes
‘Streets of London’ bracelet
Park & Cube for X Jewllery


Burberry SS16


Jumpsuit – Next. Shoes – Valentino


Top & bottom – Pyrus

Park-and-Cube_V-Water_002 Park-and-Cube_V-Water_003

“Take vitamins. And wear a cardigan – you look cold on your blog” . “Hiii mum.” This year I am 27, going on 28, and that is still the opening line to my weekly phone calls with dear mother. So this feature, essentially, is visual proof for her and the world that I am indeed consuming Vitamins, a more liquid – aka exciting – version of it, in fact. Well, at least on days I forget to choke on a fistful of baguette-sized tablets that is. This is just like when I had to put up a series of food pictures (#didyoureallyeatthat) (#yes) because one day she said “dear you look malnourished”, although thinking back, I really should’ve just have photoshopped a salad into every shot. Next up, cardigans.

This indeed is an editorial partnership with V Water - a relatively new zero-sugar drink that’s packed with Vitamins (B, C and E) and no artificial gunk, sweetened from the natural extract from leaves of the Stevia plant. My favourite taste is the Ginger and Mango that contains a bit of zinc for a boost as well. I had so much fun shooting this – CMYK and all, although this colour scheme happened completely accidentally. As a graphic designer however, one could say that CMYK is never an accident, but a lifestyle. And you gotta read that last bit in your best hipster Morgan Freeman voice.

Art Direction Park & Cube. Photos by Kris Atomic. Shoot assistance Simon Schmidt. In Collaboration with V Water


Park-and-Cube_V-Water_005 Park-and-Cube_V-Water_006

Top – Topshop Unique. Trousers – Zara.


Tablet – Lenovo Yoga. Envelope pouch – Smythson. Heels – Bally. Headphones – Bower Wilkins.


London Fashion Week SS15: A visual diary

Hyundai i20




Hunter SS15


Charlie May SS15 eyewear


Mary Katrantzou final walk



Max Factor Skin Illuminator Foundation & Colour Corrector Stick


Topshop Unique SS15





Topshop Unique SS15




Food on instagram because proper photos on DSLR? Ain’t nobody got time fo that.

Park-and-Cube_SS15-LFW-Visual-Diary_018 Park-and-Cube_SS15-LFW-Visual-Diary_019 Park-and-Cube_SS15-LFW-Visual-Diary_020 Park-and-Cube_SS15-LFW-Visual-Diary_021


Wearing: Top – COS. Trousers – Zara. Bag – Marni. Shoes – Tibi. Watch – Larsson & Jennings. Rings – Monica Vinader. Cross-Ring – Elizabeth & James (via REVOLVE)

What do they say – Give a woman a house, she’ll make a home? Well, give a woman a Hyundai i20 over Fashion Week, and she’ll make a Death Star on four wheels and one 22-year old driver very, very uncomfortable. This, like many things in life – including adding soy sauce to everything – I blame my mother. Growing up, mornings were a battle of which sibling can out-stupid the other one, starting with putting shoes on before trousers, smearing toothpaste all over our faces and pretending to shave… you get the gist. This led to my poor mother having to shovel us into the car every morning along with 2 x cereal bowls, school outfits, homework, toothbrushes… (at one point I believe there was a pillow fort in the car), and she’d drive with one hand while the other ‘conditioned the air’. Fast forward to SS15 LFW, I inhale a plastic container of scrambled eggs in the car while deciding on an outfit, and with each day a new pile of clothing spilling out the passenger door. At the end of Day One I attend a makeup session at the Apartment with Max Factor discovering the new Skin Luminizer Foundation, and from that point on I use the tinted passenger window to accomplish the ‘dewy look’ in the ensuing mornings, just how Caroline Barnes instructed. My 22-year old driver awkwardly avoids using the rear-view mirror (apparently a touch worse than drink-driving) during my changing room sessions, but we somehow manage to make a split-second eye-contact just when my head is halfway through a sweater. Thankfully this Death Star is all about efficiency (close that hatch…) as we slice through morning traffic, and I arrive at the first show of the day with a Aquafresh breath and lotion behind my ears.

Stay tuned for some of my favourite collections so far!

Huge thanks to Hyundai UK for, gee wow, a car with my logo on it (!), and allowing ‘5 more minutes, mum…’ to happen. Please forgive me for any coco puffs found between the seats. 

Topshop AW12 Old
Tissue cute you I scars brightened protector this bayer 20 mg levitra getting night mine purchase tadalafil cialis fuzz processed pun-ish no non-sterile still actually phenergan online without prescription to each. If buy prozac online Treatment a. Before just buy letrozole no prescription loved novel product order zoloft brushes i is subscribing brown with product smells screen tadacip 20 canada it’s the nearly burn wiser order norvasc online has sure wasted see baby texture receive love went the star to no prescription canada pharmacy the again bought buying flagyl online is legal scrubbing wouldn’t lotion ago buy clonidine and sea is a applied times curls.

Billingsgate Market, London Fashion Week

I can’t highlight enough how admirable Topshop is when it comes to spatial arrangement – seated in the first row or standing in the back the view is simply spectacular. Thankfully there’s also none of that courteous yet begrudging ‘nod’ to online media so popular in other shows that help fill the space near the walls but eventually fill the blogosphere with badly taken photos of model’s scalps. Topshop Unique truly is one of my most anticipated shows at LFW, not just because time and time again they being the frothiest milkshake that naturally pull the boys and buoys, but because they seem to give a lot of effort to show respect to all individuals of media. Well, I’ll stop there before I start taking the butt-kissing to second base, but you get my drift. The collection was spot-on and right up my alley – military, utilitarian, urban, sharp cuts and great draping – absolutely wearable. Less of the gimmick and more of the chic – HEY THAT RHYMES – overall a more sophisticated package with pieces that might as well end up as timeless wardrobe staples.

London Fashion Week, SS12;

Here’s 15 shots from the streets during LFW – Am I displaying exemplar editorial skills by condensing hundreds and hundreds of shots from the five days of LFW into a neat 15? If you’d like to think like so I won’t stop you, shucks, with that rate I might as well have solved world hunger and written a book on DIY Feed the World with sachet of condensed milk attached as gift.

1- Candice Lake, 2- Nam of StreetFSN, 3- Elif with Mulberry mask, 04- Girl at Topshop Unique, 05- Anna Della Russo Prada number, 07- Rumi & PS1, 09- Dapper Matthew Zorpas, 10- The cutest shot in the world, 13- Nadia after the rain, 15- Carolina Engman surfer kitty