V  V Rouleaux Marylebone branch on 102 Marylebone Lane W1U 2QD (map)

I dare you to walk into V V Rouleaux and walk out empty handed. No, wait come back, I’m not daring you to go in and leave your belongings in there. Although, leaving a bit of the contents of your wallet is a given. Can’t you see? this store is irresistible! Every spool is inspiration for the demise of a piece in the wardrobe. I always try visiting the store with a plan of action, so that at least I can avoid coming up with mediocre DIY projects to accomodate the ribbon purchase. It’s a bit like making a cool-looking gimmicky school project and then coming up with philosophical reasons to back it up. Some people think the name & meaning of this blog has such relationship… I disgress. The prices do indeed reflect the quality of the ribbons, which is fair – one can expect to find the rarest of ribbons possible. Bacon spool, anyone?