I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.

ParknCube_HaagenDazs-Wimbledon_001

ParknCube_HaagenDazs-Wimbledon_002ParknCube_HaagenDazs-Wimbledon_003ParknCube_HaagenDazs-Wimbledon_004_1

It all starts with this line: ‘You just said [insert dream food] and my eyes went all blurry’. That’s all it takes for the office to collectively groan/sign/wail a little as knees buckle and pens to fall out of melty hand grip. It doesn’t take much, but garlicy pasta, sweet potato fries and ice-cream take the trophy in prompting the most creative noises and about eleven, maybe twelve minutes of temporary vision + hearing loss that does not help with general productivity. The news, therefore, that Häagen Dazs (SIGH) to officially supply ice-cream (AUuhhh) to Wimbledon, and create a limited-edition Strawberries & Cream Stick Bar (YAaaAS) possibly made the neighbours wonder what it is we do in this office, really.

ParknCube_HaagenDazs-Wimbledon_005

ParknCube_HaagenDazs-Wimbledon_006
ParknCube_HaagenDazs-Wimbledon_007ParknCube_HaagenDazs-Wimbledon_008
ParknCube_HaagenDazs-Wimbledon_012

one of the addiction of Wimbledon is getting lost in the vacuum of suspense

But noise tells everything, doesn’t it? And the lack thereof. Contrary to what I’d expected, Wimbledon is much less about the scores or the off-chance that you’ll spot Andy Murray scoffing down a banana in an information booth, or Federer adjusting his headband at the men’s (both of these need to be a Snapchat filter). The real joy is getting lost in the deafening silence between a forehand hit and a slice, or the split-second of hush before the board updates the scores. It’s the collective, gentle gasp, and a thunder of hoot-less clapping after a match-set that makes Wimbledon so addictive. Every single spectator leans in, decisively tracking the yellow ball as it tours the court with every hit, completely lost in the moment. Add a Häagen Dazs ice-cream* to this equation and you’ll need to lay down from mirth overdose at some point.

*If Wimbledon is not one of your summer plans, the limited-edition Strawberries & Cream Stick Bar is also available exclusively at Selfridges during the Championships fortnight (London Oxford Street, Manchester Trafford Park and Birmingham Bullring) – just make sure to go by the Wimbledon finals weekend.

Top – 3.1 Phillip Lim. Skirt – Cedric Charlier. Shoes – Stella McCartney. Watch – Rosefield.

ParknCube_HaagenDazs-Wimbledon_009

In collaboration with Häagen Dazs

ParknCube_HaagenDazs-Wimbledon_010ParknCube_HaagenDazs-Wimbledon_011

Pink lemonade, Pimms, fingerfood, champaigne, iced water, boys with 7/3 parted hair, pretty blonde… and why am I describing the photos?

Duke Meadows Tennis Club, W4

Oh the places I get to visit with this blog… I swear sooner or later I’ll be posting photos of a dog pound because, I don’t know, YSL decides to make collar tags out of melted Arty Oval Rings for animal hospice charity. Not that I’m complaining. Two sports I’ve always enjoyed playing since young were football (soccer) and tennis – now mere pockets of memory stored in butch thighs and arms, also all of which are now basically flubber. Now that the World Cup is entering real entertainment and Wimbledon’s just launched a few days ago, I can proudly raise this sign over my forehead in celebration of the double W.

Polo Ralph Lauren, the official outfitter of Wimbledon, outstretched their hands to a few (tennis, fashion) bloggers to sit in a live interactive virtual broadcast Tennis Clinic with Annabel Croft and Boris Becker. To be honest, I was intimidated by the atmosphere when I arrived in my crop-shirt and Fred Perry’s (invitation read ‘soft soled shoes’, frustrating demand for fashblogger), to find rich folks in summer blazers and smart day dresses. Even the kids were dressed as Ralphies. I gave my best shot at invisibility by seeming just too busy chomping down every piece of fingerfood to want to socialize.

I’d have requested an interview with Boris Becker, except, I am a fashion blogger and what would I ask, ‘What do you feel about your all-white combo today?’ Sorry for the disappointment.