Bag – Coccinelle


With every passing season it seems more and more apparent that I approach Fashion Week dressing exactly like how I prepared for my GCSE’s: Revise the crap out of the first exam on schedule (history), and then sob through the rest, cramming two years’ worth of curriculum every night before exams while simultaneously replacing water with Red Bull in my circulatory system. Fast forward about ten years later – same drill, different liquids. If ya know what I mean.

Here’s sort of a play-by-play:

All photo assistance by Simon Schmidt.

London fashion week
Day One
Confident. Prepared. Even bothered to wrestle with the printer to have the day’s itinerary at hand. Memorized the show schedule to the tune of Family Guy opening song. Three look changes neatly folded in the trunk with one to spare, we’re shooting a video throughout the day and the Hyundai Santa Fe is my changing room on wheels again. Windows not tinted dark enough but it’s Day One and I’m pumped.

Coat – Charlie May. Faux-fur stole – ASOS. Skirt – Joseph. Boots – Stuart Weitzman. Top – Zara.


London fashion week
Day Two
Early start, breakfast in the car. Make-up completion level: 8/10. Pret plastic spoon in one hand, eyeliner in another, someone’s eating granola with an eyeliner again today… Balancing on 4-inch heels and feeling like I’m up to some good. Promises self to go home and blog everything I’ve seen today.

Cropped-trench – Reiss. Jeans – Levi’s CT. Heels – Gianvito Rossi. Dress – Razan Alazzuoni. Bag – Louis Vuitton.



London fashion week
Day Three
Hummed tune to Family Guy over breakfast and only managed to sing ‘sex on TV’ bit correctly. No idea what’s happening today, fingers crossed assistant knows. Wearing trainers in case there’s some running involved. Ran to the loo in McDonald’s between Topshop and Paul Smith.

Sweater – Isabel Marant. Jeans – Topshop. Bag – Marni. Scarf – Acne ‘Canada’


London fashion week
Day Four
Stuck a hand inside the khaki side of the wardrobe and pulled out outfit at the peak of desperation. Figured you can never go wrong with khaki, except maybe looking like a farmer a little. Coccinelle bag surprisingly roomy and fits camera et al. Scooore.

Quilted Jacket – Barbour. Denim jacket – Levi’s. Belt – Vintage Louis Vuitton. Culottes – Topshop. Bag – Coccinelle. Fedora – Hoss Intropia
Top Handle, snakeskin effect


London fashion week
Day Five
Peeled out layers from the laundry basket, ended up looking (and smelling) like a college student. Not sure what fashion even is anymore. Tommy, can you smell me? Turns out wearing everyday clothes = higher productivity level. No actual work done, but somehow managed to deplete phone battery by noon. Added this skill into CV with remaining 1%.

Bag – Aspinal. Jeans – Levi’s CT CT. Top & Blazer – POLO Ralph Lauren.


Blouse & Bag – Chloe. Skirt – Karen Millen. Bracelet – Miansai. Watch – Larsson & Jennings


A video diary: the first day of London Fashion Week




Rewind, play.
A Shopstyle x Harrods video, produced by The Apartment

As you can see, I make a brilliant habit of dropping my cool like a hot potato whenever a camera is shoved in my face. I mean, slow-dancing with food and suggesting a celebrity threesome is, really, any old day in the life of this insane chipmunk, but no one’s ever successfully recorded it so… yes, let’s report this cool lost. (Although, I suppose one can argue that I never had any cool to begin with.)

Weeks before the ‘fashion’ baton was handed over to London, I sat down with team Apartment, Shopstyle, and Harrods, in the plans of animating a typical London Fashion Week day for me. Many a scenario we had mapped out: breakfasts, fittings, shows, re-sees, melt-downs on account of London traffic and even a spot of work (!). But me being me, famously sporting a rather potent gravitational field of tomfoolery, on the actual day of the shoot we ended up rewriting the agenda (on the back of a Pret bag, with old eyeliner found at the bottom of my bag), and indulged all kinds of tangents… like running into the nearest McDonalds to use the loo and coming out with a box of McNuggets. In Balmain. (Shhh don’t tell Harrods) In the end though, I do think it turned out to be a more natural rendition of what a LFW day looks like every season after season: the mad conflict of schedules vs. spontaneity, with snacks and gossip at the Apartment in between it all.


Jacket – Balmain.




Jacket – Chloe . Bag – Marni. Stole – ASOS. Trousers – Zara. Shoes – Gianvito Rossi.






Photos by Kris Atomic, Simon Schmidt and Shini Park. In Collaboration with Shopstyle.

Bikini-top – Victoria’s Secret. Straw bag – H&M Home. Paleo – Tallulah & Hope. Necklace – Monica Vinader



La RÉsidence des Cascades
Soma Bay, Egypt |

“Well this is perfect”, I said – the minute we stepped into Soma Bay’s La Résidence des Cascades lobby – in a voice best sounding like my father. Then I gave my apple-scented e-cigarette a long drag and tottered around patting my beer belly. You see, my father’s a classic Korean middle-aged man who keeps an emergency golf club in his trunk – not for roadside mischief or helping the neighbour’s boy retrieve his basketball from under the car – but for practicing his downswings in the car park before the next meeting. One of the larger hotels on the Soma Bay strip, the Cascades, in its terracotta-orange walls and latticed-corridor goodness overlooks a vast 18-hole par-72 championship golf course. It’s dad heaven. Don’t ask me what those numbers mean because for the past fifteen years I’ve waved off golf lessons for club sandwiches.



Top – Mango. Leather shorts – H&M. Bag – L.K.Bennett Rosamund. Watch - Larsson & Jennings. Rings – Monica Vinader.






It’s a classic fly-and-flop destination, especially when drab-coloured midwinter skies of London is your origin and a fiery red sunset is the destination. For those who, like me, think ‘18-hole’ is something to do with a nice big donut, will probably choose to appreciate the abundant Egyptian sun, Red-by-name-but-very-blue Sea, and a rather vigorous (?) dip in the Thalasso-tonic Hydrotherapy pool. Also if you’re travelling with buddies like Carrie and Abi you may end up spending the whole afternoon horsing off in the pool with the entire hotel’s balconies as audience…

Stay tuned for Part 2!





Thalasso-tonic Hydrotherapy pool containing 830 m3 of sea water



Great for: family fun, golfing, and overflowing breakfast buffet.

Park & Cube was a guest of Soma Bay, all views and opinions are my own.



Hat - Hoss Intropia. Top – American Apparel. Floral shirt – Zara shirt worn as skirt.




Area rug – Ugg Australia. Top – Zara. Jeans – Topshop


You know me: the perpetual homebody, king of pillow fort, dungeon dweller… I’d choose spending ten days socializing with my (half-wilting) cacti over one potential great night out in civilization, and I find eating a mysterious something scraped out of the far end of a freezer drawer equally rewarding as finding a hot-spot in town. I love being home – that’s the simple truth. It was what shaped a career into webdesign, and later, blogging – because it was all homework and as long as I had three-legged friends and some Skype credit, it was party 24/7.


Loungewear bottoms – Ugg Australia

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Loungewear bottoms & sheepskin slippers – Ugg Australia

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I had fallen in love with this London flat on the first viewing with the estate agent, and despite the concrete floors/absolutely no storage space to speak of, I decided I wanted it before he even had a chance to bring up the occasional mouse problem. I then told him heck, cacti AND mice*, I’m going to be some kind of a socialite here and took the flat. For the ensuing four years it was a mission in homemaking, warming up the cold, grey floors with woolly, sheepskin bits – mostly from the Home department of UGG Australia (there goes my best-kept interiors secret) – and adding life to the walls by way of books and DVD, sorted by colour (which BTW makes no logical sense). Looking back it was really this gentle accumulation of things that made a clothing factory-conversion loft, a home.

Plaid melange pillow cover, sheepskin rug and knit pillow (opposite) – Ugg Australia

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It was with this realization that I decided to partner up with UGG Australia in sharing the warmest corners of my loft, and also some physical evidence as to how naps can genuinely be accidental (and totally avoidable – just play ‘floor is lava’ with the sheepskin-covered areas). For example, that grey rug happens to be my little Bermuda triangle, because apparently once you hit the sheepskin sack, you never go back (close cousin to once you snack, you never go back).

In collaboration with Ugg Australia. Photography: Mr Tripod & help from Koo
*ONE tiny mouse in the whole of four years, which basically rounds down to no mouse.

The dark knight blossoms

When it comes to flower print anything I can’t help but see sad little faces on the petals and leaves dreading the slow, yet inevitable death courtesy of the blackest thumb of all land and time: mine. This is probably the reason why the new Kris Knight update of the Gucci Flora got me hooked in the first place, because if you look closely, underneath the sugar-sweet pastel canvas of the Resort 2015 collection, there is a shadow, and a bed of botanicals that blossom in the dark. Curious little herbs with tough roots and long vines that cast roofs over eight-legged creatures… there’s almost a rock’n’roll attitude in it all. The irony is sweet.

It’s begging for exploration, which is exactly what I wanted to do in this collaboration with Gucci’s hero holiday gifts.

In collaboation with Gucci. Photography: Shini Park & Brian Leavy.
Art Direction & Graphic Design: Shini Park


“My colour palette is inspired by the fact that I grew up in a bakery. I began tinting icing long before tinting paint…”
- Kris Knight


Jumpsuit – Next

Dress – Alexander mcQueen. Heels – Celine. Both via Harvey Nichols

And by the way, florals? For Christmas? Amusing, if not actually ground-breaking.

Shop the gift guide


Top – J W Anderson via Harvey Nichols | similar at Gucci. Suede skirt – Vintage (similar). Boots – Zara.

Flora Knight: the story

I love this video by Gucci, in conversation with Kris Knight on the story behind the Flora Knight blossoms. There’s something wildly satisfactory about seeing cake-icing pastel colours being used for painting. It takes a stronger man to resist temptation to shovel in a finger-full of paint while filling in a yellow dandelion.

Watch here

White trousers


In collaboation with Gucci. Photography: Shini Park & Brian Leavy. Art Direction & Graphic Design: Shini Park