Saskia the nerdy medicine student blogger of Not Just Medical
NEXT AW10 Pressday
Let’s be honest, I don’t shop at Next, I don’t know what they sell at Next. I had no clue they sold homeware and womenswear and menswear and babieswear – wowza NICE FRUIT DRINKS – until I visited their pressday today. In fact, all I remember from seeing through their window displays while passing by on Oxford Street were mannequins that were dressed to represent women from 20 to 50 and sadly failing, ending up being more nondescript than anything. They were in dire need of a niche, a target audience that didn’t involve something like thirty something mother with a toddler, married to boy-man husband, living in an IKEA store showroom. It seems that for AW they made some very important decisions and decided to please the twenty somethings with twenty something boyfriends, living in an experimental home void of specific taste or style, and maybe with an accidental baby on the way? Kidding with the last bit. The collection was definitely trend-geared, taking ‘hints’ from some hot designer pieces, (see Alexander Wang-esque bucket bag, Mulberry rip-off satchel…) which I personally won’t applaud to, and stuck to themes like the military or the Lace & Leather trends. There is definite progress though, I’d definitely skate through the shop come Autumn, if only to look for more of those awesome crushed-ice fruit drinks they were serving today…
Thank you Tom and Katie (of Jam Social media) for the invite and the lime-fishing-from-Pimm’s-Jug treat!