A few weeks ago I made this small day trip to Paris – some might’ve heard the racket outside your window, that was me twittering on my way to the airport in the morning, so early you’d have mistaken it for a night alley cat giggling. Vente Privee so kindly invited me for a tour of their headquarters in Paris, with the whole trip packaged like a secret mission which I was to fulfil as an agent. The small box I received at the briefing contained a miniature plane, so to the airport it was. Vente Privee, a brand probably most familiar to my French readers, is apparently the pioneer and leader of online sales events, first before everyone decided to open member-exclusive sales for discounted luxury brands for a limited time. Well, here’s a few snaps from my visit! (Feel free to skip this post if you’re not much for a scrolling marathon – again, here’s an exit link)
Huge, correction: humongous HQ building with major contemporary art pieces (including the King Kong sculpture by David Mach and portraits of the Queen & Kate Moss [not of together, duh]) hogging every corner. Not uploading any for the sake of not getting sued over copyright blablas. Legals terms I know not. In the hallways there were hangers and hangers of product to be photographed, yet these weren’t just clothes – BBQ machines, school stationery and even Jacuzzi’s… apparently they even sold cars and apartments in the past. I’d like to say that to someone someday: I bought this flat at an online sale.
Talk about DIY – Vente-Privee do all sound, motion, concept design for the products that go on sale in the site. Each sale is individually photographed – editorial and product pics; a 3 minute-long trailer is also made in-house to suit the sale. All sounds are created in the 6 studios managed by Jean-Reol Bonnerave.
Motion Design Team
3D, animation, cartoon, film editing, CG… everything motion, treated in the Motion Design studios. (Above: Marielle Devoyon, manager)
The Photoshoot Village
My favourite part, naturally. The photo department was in a whole other building – housing nearly 40 photo studios and one very sexy room full of big cameras and studio equipments – all the photoshoots for the products happen here. Everything that goes on the website is shot and edited in the premises, which I found was very clever as it does keep a solid consistency in quality. (Above: Keelin Tassy, manager)
The most familiar setting for me, the WebDesign studios. They deal with the aesthetics of the site, including the site’s ‘door’ theme that changes every month. Right now I believe they have polarbears in Central Park NY…? Always lighthearted and featuring an animal of some sort! (Above: Emilie Veillon, manager)
Overall I must say I was immensely impressed by the work atmosphere and how so many talents are housed under one roof. It’s a bit like that one loft building in Shoreditch where all the artists, actors and designers supposedly live, flat next to another… a bit more purple lighting in this case. It really does make a huge difference seeing what happens behind the scenes in a company, makes you realize how much work is put in for the things we always take for granted.
Apologies for the long post – if you made it down here you deserve a pot roast, or a BIG TASTY carrot for the vegetarians. Thank you always for reading what I’m up to. xx
Thank you Vente Privee for having me over and Simona Saccà for taking me around the entire day!