creative direction SHINI PARK photography assistance SIMON SCHMIDT in collaboration with ALAÏA Paris

I had a friend in high school, with square specs and matte brown hair… Dana, I think her name was, straight B student. Every Wednesday, she’d saunter up to Mr Chanen and declare that her assignment is not ready due to ‘writer’s block’. “Yeah, you need to be a writer to have a writer’s block, Dana”, he’d sleepily reply, and for a full semester I’d nurse a crush on the man who’d crushed the annoying girl with the BS excuse. Years later, I sit at my office desk – once a barn door on eBay – pecking a string of words into a blank Word document and deleting it… then writing it again, maybe this time in a different tense, for four full hours.

“You need to be a writer to have a writer’s block, Shini.”

A white canvas, is altogether a liberating and terrifying surface, one that selflessly yields to the artist, the audience, and art itself, yet is highly charged with almost a tangible judgement in its glow. It’s a bit of an asshole colour, when you think about it. Even a crisp white shirt – allegedly the basis of any wardrobe, is ever more a canvas to which flying foods and bicycle grease are attracted. Considering this, Azzedine Alaïa is the master of white.

Dress – Azzedine Alaïa


I dreamed of it like an archeologist dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today – an ideal and timeless beauty.
- Azzedine Alaïa



“White acts on our soul just like silence, just like nothingness, before any beginning.” Vassily Kandinsky

For Mr Alaïa, white remains a concept referring to light, architecture and rigour. Over decades he would perfect architectural precision* and celebrate the unconditional beauty of the female body, which is his canvas, his white. Just as an Olympian god would fashion a muse out of clay, he would circle his sculpture with his tools of precision (rulers, triangles, pencils…), and base inspiration only on admiration or gratitude for the heroine: active, feminine, exultant and self-confident – goddess of modern times.

The new Alaïa Paris Eau de parfum Blanche, continues this narrative headed by an almond note, followed by the powdery whiff of heliotrope and rounded off with a wealth of vanilla and musk. The bottle: completely transparent, a sensual counterpart to Alaïa Paris Eau de parfum that dons a completely opaque design.
The very notes of Alaïa Paris Eau de parfum Blanche inspire this series of images, shot on a deserted beach on the Scilly isles, the stone under my bare feet powdery with the day’s sand in the wind. The sun hung low, still warm, cloaking the beach like soft fabric. Perhaps Dana and I had it all wrong. To defeat the white one must assume the role of white.

*Those (living under a rock) unfamiliar with the name** may recognise this symbolic laser-cut leather.

**Or “You don’t understand, this is an Alaïa” as Cher Horowitz would wistfully whine on Clueless (1995)



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  1. […] Source […]

  2. Beautiful pictures! Thanks for sharing!
    xx from Bavaria/Germany, Rena

  3. La Bijoux Bella | by mia

    Love ❤️ the creative and artsy poses … absolutely innovative beautiful! :)

    ❤LA BIJOUX BELLA❤ | BY MIA | A Creative Lifestyle Blog

  4. I am totally in love with your photos. Your poses and the way you make simple things like perfume bottles or tangerines look like fine-art-pieces just out of a gallery are just amazing. Big fan!

  5. So beautiful!

  6. Incredible photos! so much love for your work

  7. Design is amazing!!

  8. […] post Blanche appeared first on PARK & […]

  9. Love your story and the cruelty of staring at a white piece of paper, screen, canvas, etc. Thanks for sharing the story of the brand and the fragrance!

    Characters & Carry-ons

  10. Firstly – I am loving that Dr. Chanen has made an appearance on this post – I can so see him saying all those things, especially because I’m so sure he said that to someone in my class too Hah!

    I love the take you’ve taken on this fragrance and not only have you created an image of the woman who would wear it, but you’ve made us all want to be this woman, or rather this goddess!


  11. shannon

    Absolutely love this fragrance. it is one of my favourite launches

  12. This is an amazing blog. I absolutely love it. I love your photography and the editing skills. Keep it up!
    – Daria

  13. Congrats Shini. Alaïa! what a coup

  14. So beautiful!
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  15. Love the creative direction of this post! Great job <3

    Much love,
    Kay | Style Unsettled

  16. I love the creative direction of this post! Great job <3

    Much love,
    Style Unsettled

  17. Alina

    Just beautiful !

  18. The Perfume Bottle Look Is Best Look And And You Pase You Are Looking So Pretty And Your Dress Like Rich Lady

  19. so gorgeous!! love the mood!


  20. I am totally in love with your photos

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