Photos taken at ASOS AW10 Press Day; 2,3,4 – ASOS White; 5 – ASOS Africa; 6 – ASOS Green Room;
I always let press day photos simmer in the pot for a good few days because I like my PR pasta rich in flavour – meaning I will necessarily keep those kind souls who invited me waiting for the coverage just so I might be in the back of their heads for at least a few days. It’s not really a PR strategy, rather a glorified justification for laziness, but it sure sounds like a convincing bulletpoint in PR for Dummies, doesn’t it?
So you’re assuming this ASOS pressday was about a week ago, and it was evil me who’s put lovely Susie on hold and gone for a shower and a new life. Well internet, this actually happened in April – that’s right, 4 months ago. The fact of the matter is, or as my highschool Bio teacher liked to say, the mact of the fatter is, I’ve been the one on hold for 4 months and 9 days, all in the name of protecting the regal awesomeness of ASOS. Awesomeness of ASOS, try saying that five time faster. I’ve been politely hushed at least twice to embargo this post until the right timing and I just couldn’t help but notice how much dearest ASOS have grown, from ‘As Seen On Screen’ to ‘As Seen On ASOS‘. But finally, here are some images of the new in or coming soons at ASOA, worth the wait, I think.