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Created for
CAMPARI
Who is
Red Hand?
#Campari #RedDiaries

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D-1
Milan, Italy

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CAMPARINO: Opened in 1915 by Davide Campari which quickly became the hub of Milanese life and of the fashions sported by its patrons.

The final act of the Campari tale takes me back to Milan, foggy at touchdown and golden by the time I check in at the Rosa Grand and clock familiar faces from the Campari Collective, last together in September of last year. Rich Woods, (of Duck & Waffle/Sushi Samba bar fame) whom I’d styled a grey tartan waistcoat in the ‘London’ scene for the Campari Diaries – The Legend of Red Hand short film, beams as he tells me how much he’s looking forward to the screening.

We’re treated to a tour of a few spots around town – three to be exact – and I’m counting the hours till lunch at Bar Basso – hoping for a cheeky Negroni Sbagliato that is rumoured to be the size of an average face. Elaborate film sets that imitate the landscape of a New York bar or a London rooftop have been packed away, Milan is served neat. At Laboratorio Paravicini we learn the essence of handcraft (the very element that defines a great Campari cocktail), and Il Profumo. And for your information: Negroni Sbagliato is indeed the size (and colour, if accounting for the Asian flush) of my face.

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LABORATORIO PARAVICINI: The Milanese workshop opened in the 90s to bring back to people’s homes and lives decorative items with the warmth and “Sunday slowness” that industrial porcelain could never evoke.

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BAR BASSO: One of the hottest a Milanese spots for local and international adoration since the invention of Negroni Sbagliato in 1972 by Mirko Stocchetto

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IL PROFUMO: Experiencing a ‘fragrance journey’ that highlights the olfactory combinations that allude to the Campari flavour.

Campari is at home in Milan, a whopping 151 years since the opening of Caffe Campari (1867) and the illustrious Camparino (1915) at Galleria Vittorio Emanuele II by Davide Campari. The routine aperitif had become a legend at this very spot, decked in posters dating back to art nouveau, geometric furnishings, and red velvet seatings to top all off. Milan is a foolproof backdrop for The Legend of Red Hand, directed by Stefano Sollima, featuring Zoe Saldana (playing Mia Parc, an anagram of Campari) – scenes of which decorate my first encounter with Zoe not six months ago.

D-DAY
The World Premiere
Dress – Holzweiler

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With Director Stefano Sollima, Zoe Saldana and Adriano Giannini.

Campari Red Diaries - Red Carpet Premiere

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The launch premiere of the short film paints the town red, quite literally speaking, speckled with scarlet robes of the Campari red variety. The six Red Hand bartenders are revealed at the height of the night, followed by all talents of the ‘Legend of Red Hand’. It’s a corker of a party. Throughout the night an occasional red hand could be spotted as the star bartenders disperse for celebration into the crowd.

Enjoy Responsibly.

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20 Comments

  1. […] post The Legend of the Red Hand appeared first on PARK & […]

  2. I love campari and this film is so engrossing! I couldn’t stop watching! What an awesome experience to have.

    x
    Shloka
    http://www.thesilksneaker.com

  3. I’m a Campari lover ! I also love red ! What a fabulous
    combination.
    Jandrew
    Dress The Part
    http://www.jandrewspeaks.com

  4. Greate post. Keep posting such kind of info on your page. Very Perfect work I like your post which is nice and interesting.
    It’s amazing. :)

  5. Milan is always special, love the video too!
    http://www.thestyletune.com

  6. Love the vibe!!!!<3
    http://www.blogellive.com/2018/03/01/rottie-shooting/

  7. Once again, greats photos! and really interesting article. Thank you

  8. khosango.com

    red same as color of “passion”, who love red color vote me :D

  9. Great entry as always, I love coming back here.

  10. I have to admit beautiful pictures :) Best wishes.

  11. Mary

    I adore your ventures, and such great brand alignment too.

  12. woo.beautiful~~~very fashion style like http://www.moozoi.com~~nice

  13. Love your work as always! So inspiring!

  14. Love the city of Milan. Stunning.

    http://www.hercouturelife.com

  15. Amanda

    Love that colour of dress! <3 Red is always on top! Everything goes together <3
    Best wishes from Poland!

    https://markoweobuwie.com.pl/blog

  16. jdb

    i love this whole story, nostalgia, moody red neon, and that touch or artisan handwork.

  17. this is best and amazing work for u

  18. nice photos and love this article

  19. Lucy

    Beautiful pictures !
    I really like your blog !

  20. All beautiful!