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Coach launch at Selfridges + a little special announcement

Here’s an exciting piece of news I’ve been holding off on for some time now – I’ve been jogging in place until that light turned green. On the second day of London Fashion Week, Coach threw an intimate soirée to celebrate the launch at Selfridges, and that was my green light. I’m happy to share now that I will be working with the brand as the UK ambassador for the season, and boy am I looking forward to playing centre field (I mean, have you seen all that shearling). The brand seems to have been given a new lease of life ever since Stuart Vevers took to the archives and emerged with a playful take on what Coach is great for: practical designs and leather. Think Americana, a tinge of of preppy, mixed with classic sportswear. If you haven’t seen the AW15 collection, winter is coming, this may indeed be the ideal time to take a gander. As always, I’m looking forward to interpreting the collection in different visual stories in the coming months, and hope you are as excited as I am with this partnership.

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Wearing full Coach look from the AW15 collection

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A small disclaimer that while this blog may suddenly be rife of ‘sponsored’ initiatives, everything is my interpretation and edit. Nothing goes up without passing through very strict brand alignment and quality control. And first and foremost, this is still a very personal space for me, so while I feel privileged to be compensated for my time and work (just as one would in a day-job), all decisions for collaborations are made very subjectively in consideration of my readers.

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23 Comments

  1. Ah! Bravo! Looking forward to seeing their collection through your eyes…

  2. so excited to see how you’ll capture Coach with your perspective!

    http://heyprettything.com

  3. CONGRATULATIONS ! I’m so happy for you!

    By the way, I figured you would write a disclaimer with all the PP remarks I’ve been seeing in your blog/social media comment sections recently. Personally, I love your content and I don’t care if you get compensated because honestly, why not? You should! I actually think that’s very smart and anybody who can’t recognize your integrity is a fool. Congrats again!

  4. Amazing pictures. :)

    http://www.kangkanrabha.blogspot.in

  5. Looks like such a fun event!

    Agnes x

    http://www.BLVCKBEE.com

  6. This is so exciting, congratulations! (and lovely photos!)

    Amber | http://yachtsmaan.blogspot.com

  7. YES!! Can’t wait to see the editorials! Agreed that the new collection is a mix of old and new and I’m quite excited to see where the brand goes from here! Looking forward to seeing it all :) x

  8. So great, congrats! I couldn’t think of a better ambassador for Coach! Though I’m probably biased, ’cause I would make you ambassador for a lot of brands. Might I ask where you bought those boots? They’re super kick-ass (and I’m afraid also above my paygrade; oh well, knowing the truth might also set me free of my budget endangering desires ;-) )
    XO,
    Izzy
    http://www.nearnoise.com

  9. Seems like a great event!
    http://my–socalledlife.blogspot.com.es/

  10. Oops, I missed the (really) fine print informing me the boots are by Coach. Gonna check out their site now :-)

  11. wow congrats! i seriously drool over their shearling coats every season. i love the new shoes too – the ones that look like oxford flats but have a slight kitten heel.

    Sher
    http://www.shershegoes.com

  12. I can’t wait to see more! :)

    xoxoBella | http://xoxobella.com

  13. How sweet! I’ve got the colour/rainbow version of this bag on my pinterest list to buy – it’s sooooo pretty! And well done/congratulations/bravo on this new exciting position.

  14. Brilliant~ I can already imagine some form of quirkiness as you style and present the collection. 축하합니다 (chuka hamnida)…Congratulations (at least that’s what Google is telling me).

  15. I love your blog! :)
    Visit my DIY blog please – http://laboratorio-diy.blogspot.pe

  16. Love the post! Pics are amazing!

    http://zmodecouture.blogspot.rs/2015/10/capital.html

  17. One question: May I please steal that jacket from you? I’ll give you some time to think on it.

    The Polished Novice

  18. Congratulations! I can’t wait to see all your visual stories with the brand. ^_^
    xx
    http://www.fuss.co.in

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