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Work Special
Tuscan Tales
created for Salvatore Ferragamo
a Cube Collective production

…when it comes to Florence, it can tease amazement out of the most jaded traveller.

Ming is a firecracker. The Tuscan sun sets her off in a way that everyone on set wants either to be her or pinch her cheeks until marshmallows are dispensed. Cutest thing on mile-long legs. Case in point: the night we arrive, she disappears from the taxi queue and our crew of ten (plus respective luggage and then some) goes on missing-Victoria’s-Secret-model alert. Turns out she was buying cookies for everyone. See what I mean.

Nicole is a resolute goddess of her own right, like the unwavering Italian sun. Everything and nothing reminds me of our brunch of 2012 at the Breakfast Club in Hoxton, still a time when I was pretty much wearing picnic blankets and guzzling lattes like there was no tomorrow/scales. Nicole is the same Nicole: smiley, generous and patient; except now she reigns the intranets. And boy does she love a Boomerang.

Shoot gear and one extra shot of espresso to kick-start a long hurdle.

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knit, earrings and eyewear SALVATORE FERRAGAMO

Now, when it comes to Florence, it can tease amazement out of the most jaded traveller. Be it the height of summer, when the air is a flaming cocktail of musty leather and diesel (somewhat illustrative of Dante’s first level of Inferno), or an off-peak weekend in January when the winter sun blasts the flagstone streets in a manner not dissimilar to a Borbottoni painting – it’s magic. And Ferragamo makes up a good chunk of the Florentine magic – their history steeped into every stone in Piazza di Santa Trinita, and in properties peppered around the district and up the winding passes of Tuscany.

As clients, they are humorous, jovial even – like the cherry-red Alfa Romeo Spider convertible; like the colour-block eyewear we were shooting. Can we try something crazy for this shot? ‘Certo!’, they’d yell. Feedback would be lush and animated, very La vita e Bella. We had but five hours to direct and shoot a digital campaign in two remote locations and somehow, everything came together, like magic.

Spot the stories at @Ferragamo from October 15

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Two horses appeared out of nowhere. Because Tuscany.

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Can we try something crazy for this shot? ‘Certo!’, they’d yell.

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photography & creative direction SHINI PARK production CUBE COLLECTIVE shoot assistance SIMON SCHMIDT video PARIS ZARCILLA video assistance RUTH WHITTLE

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21 Comments

  1. Marvellous place!

    Don’t miss today on the blog my new Designer sunglasses…they are awesome ! ;)
    .
    ❤Kisses from http://www.withorwithoutshoes.com

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  3. […] post Tuscan Tales appeared first on PARK & […]

  4. This is so cool! I love that you collaborated with both Nicole & Ming! And that video of Ming at the end is so cute and beautiful

    Characters & Carry-ons

  5. This is so cool! I love that you collaborated with both Nicole & Ming! And that video of Ming at the end is so cute and beautiful

    Characters & Carry-ons

  6. La Bijoux Bella | by mia

    Simply gorgeous photos! :)

    La Bijoux Bella | by mia

  7. you guys are too cool!!! can’t handle. Loooove

  8. […] post Tuscan Tales appeared first on PARK & […]

  9. pia

    wow these post is amazing, love how uniquely it’s organized! And I love your earrings!
    Fash ‘n’ fudge
    Fash ‘n’ fudge

  10. What I love most about this campaign is how much personality there is in the whole thing – Ferragamo is such a classic brand but the laughter and playfulness of this video sheds a new light on it, brings it to life in a different way and in a way that is much more relatable to me and a generation like me who just want things to be a bit more… real.

    I love this so much, as always Shini you killed it!

    x
    Shloka
    thesilksneaker.com

  11. These pictures are gorgeous x

    Jessica — WS Community

  12. You are beautiful !!

  13. This is encouraging me to make travel plans very soon….

    Beautiful shots with the natural light!

    http://j.mp/DNAMAG

  14. uh two of my blog inspirations (you and Nicole) coming together to work on an assignment?! This is absolutely stunning. Shini, I really enjoyed watching the BTS of all this on snapchat. It really helps give perspective on how much to put in to create quality content. x

  15. […] post Tuscan Tales appeared first on PARK & […]

  16. This series is so sweet. Light filled and fun! Love that little bit at the end of the video. Oops! Cute.
    xx Jenelle
    http://www.inspiringwit.com/

  17. Those Ferragamo earrings!! <3

    Viviene Kok
    http://www.vivienekok.com

  18. Such a wonderful story here! And such amazing pictures! I love the layout of the story, too.
    http://www.dreamingof.net

  19. Nicole and Ming are gorgeous! Stunning editorial!
    http://www.theavantguardian.com

  20. Hola Shini.
    Me encanta este post por tu trabajo fotográfico.
    Elaborado con tanta perfección.
    Me fascina también los cinemagraph que presentas.
    Espero con ansias el próximo post.

    Saludos desde Ecuador.

    http://www.lenteconestilo.com

  21. unni’s description of people is always flawless. HOW??? and this is such an AMAZING editorial. kudos. props. bravos. oscars. damn.