Ribbed knit tee, Carmen Slacks – Filippa K.


art direction SHINI PARK photography MR TRIPOD in collaboration with FILIPPA K


Ribbed knit tee, Fiona peg pants – Filippa K. Bag – Mansur Gavriel.


You know ‘Filippa’ – the girl from school you might not recall at first but in fact her every ounce of detail is subconsciously filed your mind. Like how she never had to brush her hair after gym class or the way she did casual Fridays in a simple white t-shirt and a pair of slacks, and still looked better than the rest of us put together. She read dog-eared classic foreign novels during lunch and always ate an apple in the bus home. She’d smell of white soap, not the cheap, sugary, mall-bought perfume that comes in a turquoise bottle that all the girls bought over spring break. The boys all secretly admired her, teachers adored her; you may even have had a small crush on her too, although in your teenage daftness always looked up to the mean girl with one too many shades of eyeshadow past school regulation. Today, you want nothing more than to be a ‘Filippa’.

Short cotton shirt. Cotton linen pocket skirt – Filippa K



Ribbed knit tee, Fiona peg pants – Filippa K.


Merino Tee – Filippa K. Watch – Larsson & Jennings

The Stockholm-based label Filippa K may not be a new player in the game, but one that I know I will keep returning to. I’d personally only recently encountered the brand on my trip to Brussels a few months back, and then saw a few pieces in Liberty, every time drawn by the same reason: the girl in the campaign – she was my ‘Filippa’, the Filippa K girl, when growing up. Effortless, natural and kind-seeming; one who wove her life around family and passion, with nothing but a handful of essential pieces in her wardrobe. Likewise, the brand is all about sustainability, fair-trade, and quality in garments. You have to agree that they have the most beautiful curation of basics.

This is to date, one of my favourite collaborations – shot in a beautiful Airbnb we were staying at over Copenhagen Fashion Week. It’s nothing close to the actual ‘Filippa’ but here’s me trying anyway.



Write a Comment


  1. <3

  2. great photos!


  3. Love Filippa K, and I think indeed, here in Belgium it’s pretty well known compared to the UK. I bought my first Filippa K piece when I was about 17, I’m 28 now and I still wear those same trousers! Such great quality, and it fits your aesthetic so well! x

  4. Lovely post. Cant say I have ever heard of the label Flippa.


  5. I love the story your photos always tells!

    Agnes x


  6. Great pics! Love the last total black outfit!

    Today I wear a look with suede midi skirt and very comfy booties ;)
    ❤ Kisses from http://www.withorwithoutshoes.com

  7. Your content is always well written.

  8. I love this. The description is so evocative and it makes me want to start using white soap.


  9. I love this. The description is so evocative and it makes me want to start using white soap.


  10. La Bijoux Bella | by mia

    Simply beautiful . . . As always! :)

    La Bijoux Bella | by mia

  11. alice

    Loving all the clean minimal outfits in this one, such a gorgeous shoot as usual!

    xo, a l i c e / T Y P E N U

  12. Amazing post! http://www.thepaarblog.com/

  13. Incredible photos, so melancholic and inspiring!


  14. “Nothing but handful of essential pieces in her wardrobe”- how wonderful it sounds. O wish my wardrobe looked like that :)

  15. Great post ;)


  16. Amazing photos, I love them!


  17. Lovely!!
    Marveling-Mind☀ | Instagram | Bloglovin’

  18. Every time when I look at your posts you never fail. Such a beautiful execution and well written story with amazing photos to compliment. You are a true inspiration!

  19. This is gorgeous! Love the simplicity and beautiful textures.


  20. Awesome shots!


  21. […] post Filippa appeared first on PARK & […]

  22. Amazing pictures!


  23. Great photos, love the outfits!

  24. May I be Filippa for one day? Great post and lovely pictures. I like the pants so much. xo

  25. Amazing look, love your sweater.

    Love the creativity! Well done :)

  26. These photos are just… <3


  27. This space looks amazing, as well as the pieces you are wearing. Thanks for sharing!

    xxx Emily

  28. GORGEOUS shoot, like magazine worthy. Love the greys and whites and your hair is gorgeou!



  29. chic pictures!

  30. About half of my wardrobe is filled with Filippa K!

  31. Filippa may be amazing, but Shini is better :p

    xx Faiyaz

  32. Whoa, can’t believe that these were all taken at an Airbnb…has such a great minimalist design vibe that Copenhagen is known for. Love all your photos as always, and the clothes fit you and your aesthetic so well.

    Characters & Carry-ons

  33. So many beautiful pics!It’s a delight to watch & read your blog!

  34. This is one of my favorite style!Classic and comfortable.

  35. Chantal Perin

    Belles photos, tout à fait dans l’esprit Filippa K.

  36. love to read this post , nice pitures :)

  37. I love your outfit!From top to bottom,in every single detail.

  38. http://www.corrchloch.com
    Gorgeous outfit and pictures, as always!

  39. […] Shini Park makes us want to go out and buy Filippa K clothing ASAP! We wouldn’t mind buying flared pants and just posing around the house like she did. Check her out here! […]

  40. amazing photos


  41. Totally LOVE your photos!


  42. Entirely agree, always wanted to be one of those effortlessly cool girls. Scandinavian style is so chic, love these pieces need to check Filippa out
    livinginaboxx | bloglovin

  43. I remember my mum always wearing Filippa K and I think they have done such an amazing job of rebranding but staying true to their principles and appealing to a new generation of Filippa women. xxxx

  44. […] av de här stämningsfulla bilderna som är ett resultat av ett samarbete mellan Filippa K i och Park & Cube, fotat i en Air BnB lägenhet i Köpenhamn. Byxorna nedan stod jag och fingrade på så sent som […]

  45. […] på men ännu en tavla/målning som hade passat så bra i mitt kommande projekt! Ge mig! Via Park and Cube i samarbete med […]

  46. Great cinematic photographs, some how real behind the scene film. Great work.

  47. Great post. Well done. Stunning photos.
    I love your style and your blog.
    Visit mine if you want
    many kisses

  48. This black, white and neutral style makes you look so gorgeous <3

    Love from Lastestbag – Best Bags For Women 2016

  49. […] remember Filippa K, longish hair, yay tall… you know, the chic from that class after lunch break. YES, HER. We’re talking about her again because my two objectives in life are a) obsessively getting rid of […]

  50. […] Filippa K, longish hair, yay tall… you know, the chic from that class after lunch break. YES, HER. We’re talking about her again because my two objectives in life are a) obsessively getting rid of […]

  51. Filippa sounds like a really awesome brand, vaguely heard of it, will have to explore more. Yeah, the current “us”, we all perhaps secretly want to be like her back in school even though we outwardly show that we would rather be the relatively “famous” one… the “old” us when we were young *_^

    I hope I am making sense! hahaha

    Love what the brand stands for and the philosophy. Thanks for sharing and Shini, don’t be too modest, am sure you are at par in portraying the brand as much as what the brand is all about and looks like!

    Have a great new week ahead *_^


  52. Hi Shini,
    Are you currently taking on any new clients?
    I’m about to launch a ‘concept’ skin cleansing collection. I’m a beauty therapist and skin health consultant.

    I’m also about to represent an international beauty brand and my website and social media all needs a massive make-over!

    If you are taking on new clients can you please let me know your rates?


  53. Anarkali Frocks

    I must appreciate your work man.

  54. […] på men ännu en tavla/målning som hade passat så bra i mitt kommande projekt! Ge mig! Via Park and Cube i samarbete med […]

  55. great pics.

  56. Ali

    Nice post never heard of Flippa but know will look for more info about it.


  57. Thanks for sahring

  58. Always Love Your Photos.
    Keep up the good work