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It all starts with this line: ‘You just said [insert dream food] and my eyes went all blurry’. That’s all it takes for the office to collectively groan/sign/wail a little as knees buckle and pens to fall out of melty hand grip. It doesn’t take much, but garlicy pasta, sweet potato fries and ice-cream take the trophy in prompting the most creative noises and about eleven, maybe twelve minutes of temporary vision + hearing loss that does not help with general productivity. The news, therefore, that Häagen Dazs (SIGH) to officially supply ice-cream (AUuhhh) to Wimbledon, and create a limited-edition Strawberries & Cream Stick Bar (YAaaAS) possibly made the neighbours wonder what it is we do in this office, really.

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one of the addiction of Wimbledon is getting lost in the vacuum of suspense

But noise tells everything, doesn’t it? And the lack thereof. Contrary to what I’d expected, Wimbledon is much less about the scores or the off-chance that you’ll spot Andy Murray scoffing down a banana in an information booth, or Federer adjusting his headband at the men’s (both of these need to be a Snapchat filter). The real joy is getting lost in the deafening silence between a forehand hit and a slice, or the split-second of hush before the board updates the scores. It’s the collective, gentle gasp, and a thunder of hoot-less clapping after a match-set that makes Wimbledon so addictive. Every single spectator leans in, decisively tracking the yellow ball as it tours the court with every hit, completely lost in the moment. Add a Häagen Dazs ice-cream* to this equation and you’ll need to lay down from mirth overdose at some point.

*If Wimbledon is not one of your summer plans, the limited-edition Strawberries & Cream Stick Bar is also available exclusively at Selfridges during the Championships fortnight (London Oxford Street, Manchester Trafford Park and Birmingham Bullring) – just make sure to go by the Wimbledon finals weekend.

Top – 3.1 Phillip Lim. Skirt – Cedric Charlier. Shoes – Stella McCartney. Watch – Rosefield.

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In collaboration with Häagen Dazs

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23 Comments

  1. […] post Lose yourself appeared first on PARK & […]

  2. Seems like you had a great time, lovely photos!

    Agnes x

    BlvckBee.Com

  3. La Bijoux Bella | by mia

    Absolutely and creatively beautiful . . . As always! :)

    La Bijoux Bella | by mia

  4. YASSSS! I’m going to Wimbledon and going to have to try the stick.

  5. […] post Lose yourself appeared first on PARK & […]

  6. I always love your posts!
    http://www.evdaily.blogspot.com

  7. Such an amazing post! The pictures are beautiful x

    Jessica — WS Community

  8. Great experience!!!

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  9. I am so jelly.

  10. I am so jelly.

  11. […] post Lose yourself appeared first on PARK & […]

  12. fantastic!

    https://www.youtube.com/watch?v=1W06uV6Yxto

  13. ..Now I’m craving HD! (at eleven in the morning)
    http://www.theavantguardian.com

  14. I understand what you mean – Someone say the words, ice cream, and they’ve lost me in my own dream land. I spotted the special strawberries and cream ice cream actually at Selfridges but haven’t gotten round to trying it – clearly what I will be doing as soon as I recover from the dreadful flu.

    It’s been my dream to go to Wimbledon, and to see Federer adjusting his headband – I will make it to Wimbledon eventually and I’m so glad to hear its everything I hoped it would be!

    x
    Shloka
    thesilksneaker.com

  15. They are my fav ice cream brand

    http://www.myhappynook.com

  16. Jocellyn

    Only you can make Haagen Yasss, I mean Dazs, look so editorial! Love it :)

    Ps: This American just booked a flight to London. So if you see a crazy black woman w/ short hair chasing after you with an autograph book it’s just me. Don’t call 999 ;)

  17. Love the white top

    http://www.myeternalsymphony.com

  18. boy… i miss the game so much, Shini. I used to play tennis competitively in UNI and we trained like crazy in the afternoon sun (without a trace of sunblock on me, hence all the dark spots now *_^)

    there is just something about the game that makes me all excited… I wish I would get back into the courts one day.

    lovely to be reminded of my favourite sports.

    love,
    Jeann | LUMINNEJ
    https://luminnej.blogspot.com

  19. I love these photos, I don’t know what it is, but the way your focus looks is amazing!

  20. An interesting experience, very useful article!

    My Pham Ohui

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  22. the ice cream does look yummy….and yes i’d love to experience the suspense…x, abby

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