United Nude London flagship store in Covent Garden

In 2002 I used to play the Sims so much that whenever in real life I’d walk into a room and forget why I went there in the first place, I’d think HEY SOMEONE DELETED MY ACTION… then I’d go kick the gnome in the yard before having a shower that leaked water everywhere. I disgress, wait I forgot what I wanted to say. HEY SOMEONE DELETED MY BRAIN. Ah yes. The other day I dropped by the new United Nude flagship store in Covent Garden – I had to gasp at the sight of the darkest shop interior I’ve seen, lit only in the boxes of the Wall of Light. Every few minutes a streak of colour would run through the wall and you couldn’t help but think that they could throw one heck of a party in here. The Lo-Res project is what tickled my fancy most though, as you can tell by the Sims reference – not that it’s comparable, really. The concept is that surface information, or ‘resolution’ is deducted from a 3D model, to build abstract low-poly models of an ordinary object. Brilliant really, I’d like to see others be more experimentative with everyday objects like the United Nude team. The pink Low-Res mary janes is probably why my Sim keeps disappearing in the night dressed as a criminal.

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76 Comments

  1. Holy moly. That may be the smartest thing I’ve seen in fashion this year! Incredible innovation and such a simply concept! Can’t wait for the public to get on board with this one! Totally brilliant!

    xo-Julie
    Peace. Love. LOL!

    Haute Khuuture Blog

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  2. The store is exceptionally well designed. It’s absolutely incredible in showcasing the shows and I totally know what you mean by Sims.

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  3. Canary

    The atmosphere somehow reminds me of Tron.. and I loved Tron! :) Nice photos!

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  4. Waldorf

    Just checked their website and my my my, their ‘stealth hat’ looks desirable!

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  5. Love the interior design, and obviously the shoes’ designs as well!

    xx

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  6. i want to eat those shoes!

    :)

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  7. This looks absolutely amazing, and I love the Sims reference! The deleted action thing is so funny!

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  8. Hahaha u r always so witty funny!!! Hope that they would take up ur idea and throw a crazy party there!!! That would be so rad!!

    X

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  9. I so out of words right now….

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  10. soooooooooooo rad!

    xxx

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  11. Yoshi

    You always take such beautiful photos of shoes…
    Just yesterday I was remembering how, for a few weeks after I first bought The Sims, I felt sad when I thought that the only reason I did anything enjoyable was to fill up my personal ‘Fun’ bar.

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  12. WOW!
    Incredible shoes!!!!

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  13. wow! i’ve got to go check this store out.

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  14. I’m in the most boring class at University right now & I am so happily distracted by these pictures. I am dying at the sight of the black strappy shoes!

    This place is a must go to for me, asap!

    Thank you so much for posting

    X

    http://www.elegantlywastedd.blogspot.com

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  15. Genius! You think you’ve seen everything in fashion, then someone throws a curveball in the mix!
    xx

    http://www.flossyblossom.blogspot.com

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  16. ummm, all i can say is … WOOWWw

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  17. This store is epic.

    The concept of this store is so innovative. and the idea of 3D is so unique.

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  18. Absolutely absolutely gorgeous place. I’d kill to be in there, these pictures made my heart skip a beat!

    xx
    Erika
    http://www.erika-t.blogspot.com

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  19. Whoa! Such an awsome place!!

    Love from Seoul,
    Serena

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  20. OMG! this store is AMAZING!

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  21. Shini, did you manage to splurge on any of the shoes? perhaps the pink ones ?!
    They remind me of lego blocks which I used to love as a child. Love how daring and different it is, while screaming femme fatale.

    I started following you on bloglovin recently. If you have time, would love for you to visit my blog :-)

    http://www.purplepassagedays.blogspot.com
    xo

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  22. Oh great! Now I don’t want to work and I want to go there! I have so many pairs of shoes and it seems that it’s never enough, especially when I see pictures like this ;) But even the Sims have to pay bills… I can’t remember if you could just delete the mail box? Hahaha old memories!
    I would really like if you’d take a look at our latest ‘Meet the Interns’ Post. Its gonna be a new feature for the blog on intern work day style. Let us know what you think!
    http://goldielondon.blogspot.com/2011/08/meet-louise.html

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  23. Wow this is a brilliant idea, so different and clean.

    Loving the sims reference!

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  24. I’m DYING to visit this store!

    And I was addicted to The Sims :) I had a dream once that I had the floaty green/red diamond thing over my head…

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  25. Incredible images! I’m going to be in London in a few weeks and I’m adding this on my to-go list!

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  26. *SCREAMSSSSSSSSSSSSS* Just fainted at the sight of some many nice shoesssssssssss.They isn’t (as far as i know) shops like that in m’sia *cries a sea*

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  27. I think I just died and went to shoe heaven after seeing the interior of the United Nude flagship store. Shoe galore.

    ♥, Jamie
    http://www.TheFancyTeacup.com

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  28. That’s WONDERLAND!!!!
    Love,
    http://www.chicksinfeathers.co.cc

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  29. I came across the United Nude shoes here in Vienna a few months ago and still am in love with them. i like the architecture of these shoes and colours… look perfect and the pair I tried on was also comfy. Why didn’t I buy them…? I don’t know but definitely by the end of this year I will have had a pair in the closet! your pics are the perfect persuasion technique

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  30. wow, this looks like a museum. & it’s so funny that you mentioned the sims because i had a dream about that game last night!

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  31. omg this is absolutely ridiculous. i loooooooove this and it is so reminiscent of the sims, you’re right.
    xx, http://wordbyjessie.com/

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  32. that store looks amazing, but more amazing the shoes they sell… i am in love!
    xx
    My Fashion Bug

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  33. ooo. this is how heaven looks like, isn’t it?

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  34. ahhhh… that shoes look lovely on your feet! :)

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  35. WOAH is this heaven?

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  36. Oh Shini, your photos are always so beautiful. It’s like giant shoe candy store! Imagine if that was your closet.
    I was so addicted to the Sims and Sim City. Even now when I see skyscrapers I still imagine plotting out my land for commercial vs. industrial vs. residential .. :X so geeeky

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  37. Thanks for infor, in semptember when i visit London, have to visit UN store, shoes look ahmzing!!!

    http://closetfullofstyle.blogspot.com

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  38. these shoes are incredible! I dig the whole nod to architecture thing they have going on in their designs, and that heel/wedge/whatever that looks like it’s made out of steel beams is amazing!

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  39. united nude at its best. we have 2 shops here in zagreb. like the architecture feel to them. one of the creators is kohlhaas

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  40. Uhhh… this is freaking awesome. It doesn’t even look real. It looks like some sort of space-aged shoe heaven. Please beam me up, Shini. I’m ready to be teleported there. The shoes are insanely gorgeous. Definitely going to make a stop there as soon as possible! p.s. LOVE THE HAT!! xx

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  41. wish I was there!! amazing pictures..as always ;)
    xx

    http://thegoldenpaillettes.blogspot.com/

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  42. Woow, what an amazing place!!! Love the hats.
    http://www.soyfrivolita.blogspot.com

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  43. haha quirky idea! nice ;) lol, and nice pictures as always

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  44. Amazing!

    http://www.juliphotodiary.com

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  45. that’s a heavenly place

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  46. Sev

    Shini, where are your boots from?

    Love

    Sev

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    replied:

    From Topshop!

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  47. That shop & display is just perfect! The only question – are the pixel shoes comfortable? I usually go for their more regular shoes.

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  48. amazing space! xx

    http://balletme.blogspot.com/

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  49. I’ve been drooling over the Lo Res shoes & hats for months on their website – I’d love to see them in the flesh some time, you lucky thing. Oh well, your brilliant photos will have to do for now!

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  50. BoYa19

    Woohooo… Just checking out iris van herpen and checking out ur blog..

    Love those shoes too! :D

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  51. WOW!! I would forget what I was thinking about/my brain walking into that room!

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  52. Great post and amazing blog!
    xoxo

    Thedressingbooth

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  53. WHAT UTTER AMAZING GORGEOUS SHOES. *flabbergasted*

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  54. I am a Sim’s lover too! Thank goodness that we don’t run arround doing nothing while our houses burn down. I lost so many stoves that way.

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  55. this is the most delicious post of all time…

    http://hiimsaratee.blogspot.com/

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  56. This is the neatest thing I have ever seen! Looks unreal…

    ~F

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  57. Looks like geometric heaven!

    strawberry freckleface

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  58. these are pieces of art !! beautiful to watch, but I wouldn’t wear any of these shoes;))
    lucky you!!

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    replied:

    Haha honestly speaking, me neither, maybe save for one or two pairs… I feel that they’re too novelty at times, hard to get attached to…

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  59. SHOOOOOOOOOOES. That is all.

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  60. that’s super interesting! I’m going to check the low res website

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  61. incredible place!!!

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  62. OMG! thosee shoeees are GORGEOUS!!!!!!!!! I want them ALL!!!!

    Amazing post!!!

    i FOLLOW YOU!

    XX by http://udontthinktwice.blogspot.com/

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  63. Cool pictures! The pink shoes remind me of Barbie.. (a very futuristic one!) x

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  64. [...] I wonder if United Nude would let me live in their new London store. [...]

  65. I am pretty sure to me shoe paradise will look something like this. This concept store is simply breathtaking!!

    Thank you so much for sharing!!

    xoxo
    Lizzo

    chewylove.blogspot.com

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  66. OMG I love United Nude so much, especially the Lo Res pump. Sadly, I don’t yet own them, but I will. Soon. Beautiful images, well done, thanks for sharing for those of us who are Europe-impaired :)

    Reply

  67. [...] En esta tienda de United Nude el zapato es el verdadero protagonista. Más fotos aquí. [...]

  68. this looks like shoe heaven! i love your gem inspired shoes.

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  69. The flowers are very beautiful. ^ ^

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  70. wow! I love United nude!

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  71. really heart for those shoes. if i am there. i think i already in heaven

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  72. AAAA!!! Just this… Oh! This is the end of the world?! Tottaly amazing

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  73. Oh wow! Now that’s a sight for sore eyes. Impeccably displayed shoes always warms my heart a bit….along with Sims references :)

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  74. Sarah

    That is so cool!
    I love how they display all those shoes in the wall, looks so neat! <3

    Reply