creative direction & photography
Shini Park
created for
Tu at Sainsbury’s
Embroidered dress – Tu.


Ladder-lace top – Tu.


Behind every Women of Substance there is a wide-eyed girl, pivoting shyly on the heels of her muddy sneakers, cumbersomely picking at Sophie’s World curiosities in her mind while entertaining a rudimentary to-do list that will eventually keep her occupied for, what, the next few decades. I know this, because my mother is perhaps the strongest woman I know, and my absurd certainty on feminism (+ surprising indifference to the general cause*) and wild pragmatism, is to attest to years of nipping at her feet.

It doesn’t even cross me to think that a man could do what I do better. Or worse, for that matter.

When the Sainsbury’s Tu x Graduate Fashion Week samples arrived at the office for consideration there was no question that the collection was the uniform of girl with messy hair, that rolls her eyes at Dorito-coloured fart balloons and sighs at the ‘state of the world’, who eventually grows up to lead – a nation or a household full of mongrels in a foreign land. Whichever she damn wishes.

*I’ll come back to this later. **
** Will I, though? I haven’t yet had a chance to voice this out in a manner that justifies my existence as a female adult, supposedly strong and also representative of some social niche given the boxes I tick (Interracial marriage, immigrant, born of world’s top five patriarchal nations, blogger-cum-not…etc) But if my upbringing taught anything about actions and words, I won’t be wearing no wordy Dior t-shirts anytime soon until my actions prove it so. What I will eventually want to address though, is feminism based on merit over preferential treatment. So, back to *.


dungarees & top TU heels CHARLES & KEITH
Boiler suit – Tu. Earrings – Cadenzza.



Above: Embroidered dress SAINSBURY’S TU sunglasses REJINA PYO. Below: top & culottes SAINSBURY’S TU
slippers DEL RIO carpet LRNCE




Write a Comment


  1. La Bijoux Bella | by mia

    Beautiful editorial images … love the look! Always a gorgeous post! :)

    ❤LA BIJOUX BELLA❤ | BY MIA | A Creative Lifestyle Blog

  2. Amazing!

  3. This is super cool!


  4. really cool stuff x

  5. Absolutely amazing. I’ve always been in love with your writing.

  6. Stunning babes xx

  7. I am so impressed with this! I am also in love with the clothes! That white blouse is absolutely gorgeous

  8. Beautiful editorial!

  9. amazing style and great shots, also you’re very beautiful <3

  10. […] Source […]

  11. Wide eyed, yet highly sarcastic, musing over Sophie’s World.. that brought back to mind what I was like in my teenage years in high school and this would have been my uniform. No scratch that – this is still so perfectly apt to be my uniform. I am so impressed that this is all available at Sainsbury’s! The collection is so cool and just oozes with that effortlessness that we all want so badly when we get dressed everyday! Amazing editorial as always Shini!

    Quick note re the feminism comment: I totally agree – I mean.. I’m a woman, I’m an immigrant, I was born and brought up in India, went to an American school and now live in London and of course I believe that the female voice should be heard, but I totally agree – it’s about equality not our voice over theirs.


  12. Looks like any beautiful portrait with its gorgeous wardrobe

  13. Shocked – you made Sainsbury’s clothes look good! How do you do it… Love the editorial as always!


  14. This is gorgeous!

  15. If you ask me, sarcasm is the only way a strong woman should go about having in order to continue living in this world!

  16. Alice Shinn

    Would you describe yourself as a feminist though? Following your asterisks, I’d say the tone was that you deride those who are self-described “feminists”….feminism is essentially equality? So if you are a firm believer in merit-based equality, why not describe yourself as a feminist? Just wondering, a bit confused.

  17. Perhaps it would have been better if I clarified that I am a feminist by default (or better yet, an ‘equalist’)(if one is feminist by dictionary definition, is she also not a ‘manist’?), thankfully in my upbringing or immediate environment I was given no reason to question this. What I don’t condone however, is how modern Feminism is misrepresented to be some sort of merit badge for girls demanding partial treatment and demonising men in general.

    My point was that actions speak louder than words, if a girl dons a ‘We should all be Feminists’ t-shirt yet her Instagram is about half-naked photos to garner ‘likes’ from sweaty male following, then young girls get the wrong message, no? I believe equalism can only be earned by the collaboration of both brave/strong women and men tackling issues that eventually will change the fundamentals of a culture… everything else falls under publicity – something I’d rather tread with caution until my actions can match up to words.

  18. With that said I will edit for more clarity, thank you for pointing this out.

  19. Natural beauty with an amazing wardrobe sense.

  20. Cool images !!

  21. Amazing photos and styling! In love!


  22. At first I almost did not believe it. Shini, promoting TU? After all the super-brands? But HELL YEAH, GO FOR IT GIRL. What if it’s sold to the masses, it still looks good and you just proved that even TU can be good enough for editorials if it’s worn by size 8 bohemian looking models (do they frequent in Sainsburys those types?).

  23. There’s a serene vibe to your blog. It’s calming.

    Underayted Ray

  24. Great work totally pure inspirational

  25. this is so cool!
    Xx, TL

  26. omg!!! thank you for sharing!
    Xx, TL

  27. So nice and so different it is like………..

  28. I am so impressed with this!
    Absolutely amazing. I’ve always been in love with your writing.
    Beautiful editorial images Always a gorgeous post!

    Visit Khu lăng đá đẹp tại

  29. Oh Shini I haven’t looked at your blog in so long, and I didn’t realise how much I’ve missed it – you really are in a different league.
    Sophie xxx

  30. First time in your blog and I really liked it!!!! Your photos are amazing!!!

  31. nice article :)

  32. Nice Outfits..

  33. Amazing post shared.