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Front-facing catwalk images from Fashion GPS via Topshop, all others by Park & Cube

Aside from the usual stack of multi-coloured foodstuff/beetroot juices (all made by elves, I swear) inhaled by fashion-folk as their first meal of the day at 2pm, and Arya Stark looking all kinds of fierce/cute in the corner, Topshop had a slightly different take on things this time round. This was the second season- while not consecutive – they’d set up camp at the Tate Modern, and instead of the usual fenced-off/dungeon venue broadcast via narrow fire optics and blurry inta-sight by attendees, whoever that happened to be visiting the Tate that oddly sunny Sunday held, in essence, one of the most highly coveted tickets of LFW. The mezzanine offered a vantage point over the entire catwalk and FROWers, and while show goers did the tennis-ball chase with our respective devices, eyeballs, what have you, over the catwalk, the public saw the collection from the privileged Style.com point of view. While I suspect it wouldn’t have made much sense to a lot of the people that watched (‘can you buy those clothes tomorrow?‘ I heard a girl ask) it was admirable of Topshop to embrace such a straightforward approach to ‘public relations’ that suits a brand that is, at the end of the day, an accessible, high-street brand loved by girls across the UK. 

On a separate note, watch me skin a giant teddy bear next fall and wear that over rebellious schoolgirl garbs.

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21 Comments

  1. Beautiful photos!!!

    http://www.myclayexperience.com/

  2. really nice and interesting post !!! :)

    http://franchemeetsfashion.blogspot.cz/

  3. The boots are really gorgeous! x

    http://www.rougeuse.com

  4. this looks cool!!

    xoxo from rome
    K.
    kcomekarolina.com

  5. Interesting idea. I suppose with live streaming, a lot of the shows are immediately accessible to the general public anyway; Topshop just went one bigger.

  6. Wow! amazing collection and photography!! beautiful! have a nice weekend!

  7. True dat, although I find that this is quite different in the sense that even though most shows these days are live-streamed the event itself is usually extremely exclusive/concealed. Fashion week is an industry event, at the end of the day…

  8. Elise

    So much people , so gorgeous womens and great creation , a real pleasure :D

    http://www.gloria-agostina.com

  9. Beautiful post! The collection looks amazing as well :)

    Charlotte x

  10. That was some definitely good PR. By the way, I always love your photos and not to mention your witty writing! I am making some plans about visiting London this summer (nothing is sure yet :/) and I would love to meet you!

  11. Awesome pictures! Looks like you had a great spot to take them.

    LONDON CHARISMA

  12. Great photos, nice collection

  13. Sophia

    That slouchy, off the shoulder faux fur coat was such a standout piece. I loved the rebellious, tomboy nature of the collection – beautiful.

    http://www.girlinmenswear.com

  14. ollyvia laura

    SUPER LOVE THE PHOTOS :)

    PLEASE JOIN MY GIVEAWAY HERE
    SAMMYDRESS GIVAWAY ON SOMETHING REAL SERIOUS

  15. i love maisie williams (arya stark)! she’s a cutie
    great pics
    x
    http://anoddgirl.blogspot.com.au

  16. Wow, these have to be the best pictures I’ve seen so far for the Fall season, and I would never have guessed it was Topshop, the collection looks great.
    Mafalda ❤
    http://mafaldadotzero.blogspot.fr

  17. skin a giant teddy bear, like sochi bear?? Would require a trip to the hinterlands of russia but it might be worth it x

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